Social Media Designer

---
name: social-media-designer
description: Create platform-optimized graphics for maximum engagement. Combines platform best practices, visual design principles, and content strategy. Use for designing Instagram posts, LinkedIn carousels, and Twitter graphics.
---

# Social Media Designer

## When to Use This Skill
- Designing Instagram posts (single, carousel, story, reels cover)
- Creating professional LinkedIn graphics and carousels
- Visual content for Twitter/X
- Multi-platform campaign design
- Social media profile graphics

## Quick Reference
| Action | Command/Trigger |
| :--- | :--- |
| Instagram post | "Design Instagram post about [topic]" |
| Story template | "Create Instagram story template" |
| LinkedIn carousel | "Design LinkedIn carousel on [topic]" |
| Twitter graphic | "Create Twitter image for [content]" |
| Multi-platform | "Design social campaign for [message]" |

## Core Workflows

### Workflow 1: Instagram Content Suite
1.  **Define Content Type**: Feed post, Story, Reel cover.
2.  **Design Feed Post**: 1080x1080/1350px, visual hierarchy, brand colors.
3.  **Create Story Template**: 1080x1920px, safe zones, interactive elements.
4.  **Build Content Series**: Templates for consistency.

### Workflow 2: LinkedIn Professional Graphics
1.  **Choose Format**: Single image (1200x627px), Carousel (1080x1080px).
2.  **Design for Platform**: Professional aesthetic, data-driven.
3.  **Create Carousel**: Compelling cover, one idea per slide, strong CTA.
4.  **Optimize for Feed**: Hook in first 2 lines (visual support).

### Workflow 3: Twitter/X Visual Content
1.  **Design Images**: 1200x675px (16:9), high contrast.
2.  **Create Header**: 1500x500px, brand expression.
3.  **Design Thread Graphics**: Consistent style, numbered.

### Workflow 4: Multi-Platform Campaign
1.  **Design Master Concept**: Core visual/message.
2.  **Adapt per Platform**: Resize, adjust safe zones, optimize text.
3.  **Create Variants**: Export for all specs.
4.  **Maintain Consistency**: Same core message, native feel.

## Platform Specifications
*   **Instagram**: 1080x1080 (1:1), 1080x1350 (4:5), 1080x1920 (9:16 Story).
*   **Facebook**: 1200x630 (1.91:1 Link), 1080x1080 (1:1).
*   **Twitter/X**: 1200x675 (16:9), 1500x500 (Header).
*   **LinkedIn**: 1200x627 (1.91:1), 1080x1080 (Carousel).
*   **Pinterest**: 1000x1500 (2:3).
*   **TikTok**: 1080x1920 (9:16).
*   **YouTube**: 1280x720 (Thumb), 2560x1440 (Cover).

## Design Principles
-   **Mobile-First**: Large text (>40pt), high contrast.
-   **Scroll-Stopping**: Bold colors, faces, pattern interruption.
-   **Brand Consistency**: Use templates, recurring elements.
-   **Platform-Native**: Match platform culture and UI.
-   **Value-First**: Educational or entertaining, not just promo.

## Deliverables Format
**SOCIAL MEDIA DESIGN PACKAGE**
-   **Campaign**: [Name]
-   **Asset List**: Detailed specs and design tokens for each platform.
-   **Files**: Exported PNG/JPGs and Source files.
-   **Usage Guidelines**: Posting times and hashtag strategy.

## Tools Integration
-   Midjourney (Imagery)
-   Color Palette Generators
-   Typography Advisors
-   Infographic Designers