Content Marketing Strategy

---
name: content-marketing-strategy
description: Create 6-month content calendars, multi-platform SNS strategies, and YouTube optimization plans. Use when the user needs a content strategy or growth plan.
---

# Content Marketing and Social Media Strategy
**Version**: 2.0.0
**Priority**: P2 (Business)

## Overview
Provides a 6-month content calendar (90+ pieces of content), multi-platform SNS strategy, and YouTube channel optimization.

## Call Triggers
- "create content strategy"
- "how to grow on social media?"
- "start a YouTube channel"
- "building brand awareness"

## P1: Platform-Specific Strategies
| Platform | Uses | Frequency | Optimal Content |
| :--- | :--- | :--- | :--- |
| **Twitter/X** | Awareness/Engagement | 3-5x/day | Short sentences, Threads |
| **LinkedIn** | B2B/Recruitment | 3-5x/week | Articles, Case Studies |
| **YouTube** | Education/Branding | 1-2x/week | Tutorials, Long-form |
| **Instagram** | Visual/Younger Demo | 1-2x/day | Images, Reels |
| **TikTok** | Viral/Younger Demo | 1-3x/day | Short Videos |

## P2: Content Calendar (6 Month Plan)
| Month | Theme | Blog | Video | SNS |
| :--- | :--- | :--- | :--- | :--- |
| 1 | Expand awareness | 4 | 2 | 60 |
| 2 | Education | 4 | 4 | 60 |
| 3 | Case Study | 4 | 4 | 60 |
| 4 | Comparison | 4 | 2 | 60 |
| 5 | Deep digging | 4 | 4 | 60 |
| 6 | Conclusion | 4 | 2 | 60 |

**Content Mix**:
- **Educational (40%)**: Value Delivery
- **Engagement (25%)**: Community Building
- **Promotional (20%)**: Product Appeal
- **News/Updates (15%)**: What's New

## P3: YouTube Optimization (13 Step Workflow)
1.  Keyword Research (Per video)
2.  Title Optimization (Per video)
3.  Thumbnail creation (Per video)
4.  Description SEO (Per video)
5.  Tag settings (Per video)
6.  Add Chapter (Per video)
7.  End Screen (Per video)
8.  Add Card (Per video)
9.  Community Posts (Twice a week)
10. Short Posts (3 times a week)
11. Analytics Review (Weekly)
12. Reply (Daily)
13. Collaboration Plan (Monthly)

## KPI Goals (Month 1 vs Month 6)
- **Registrant**: 100 -> 1,000
- **Viewing time**: 50h -> 500h
- **CTR**: 3% -> 6%
- **Avg Viewership Rating**: 30% -> 50%

## Success Criteria
- [ ] Content Calendar (6 months supply)
- [ ] SNS Strategy (3+ platforms)
- [ ] YouTube Plan (13 step workflow)
- [ ] Set KPIs (Each platform)

## Related Skills
- Business Strategy
- Growth Analytics
- Market Research