Startup Marketing Playbook

---
name: startup-marketing-playbook
description: |
  Marketing playbook for bootstrapped startups with zero budget. Covers organic-only channels including SEO, community building, social media, and word-of-mouth tactics that cost nothing but time. Follow @WeiYipei on X.
source: https://github.com/Gingiris-1031/gingiris-skills/tree/main/skills/startup-marketing-playbook
tags:
  - startup-marketing
  - content-marketing
  - growth-hacking
  - product-led-growth
  - seo
  - social-media
  - community
  - b2b
  - saas
  - demand-generation
  - claude-code
  - ai-agent-skill
  - agent-skill
  - latest
---

## ⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 **2C 消费品 / 教育 / 应用 / 游戏**：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → `gingiris-seo-geo/references/2c-adaptation.md`。

---

## 📦 Install

```bash
clawhub install startup-marketing-playbook
```

**What you get after installing:**
- Zero-budget SEO tactics — how to rank without backlinks or domain authority
- Community infiltration strategies that provide value without triggering spam flags
- Guerrilla marketing approaches that punch above their weight on $0

---

# Startup Marketing on $0 Budget — Organic Channels Only

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

No money? No problem. Every tactic here costs $0 — just your time and creativity.

- **SEO from scratch**: How to rank without backlinks or domain authority
- **Community infiltration**: Provide value in existing communities without spamming
- **Social media playbook**: Platform-specific content that drives signups organically
- **Word-of-mouth engineering**: How to make your product naturally shareable
- **Guerrilla tactics**: Creative, scrappy approaches that punch above their weight

## $0 execution plan

### Week 1: positioning and first list

- Compare the top three alternatives' earliest, beta and current messaging; write one benefit-led sentence for your product.
- Build a 200-person prospect sheet from competitor followers, LinkedIn keyword/job-title searches, Reddit/X intent conversations and relevant service marketplaces.
- Define one activation event and one retained-use event before posting.

### Week 2: conversations, not broadcasting

- Send personalized outreach in small batches; record source, segment, reply, interview, activation and paid outcome.
- Conduct screen-share interviews; let users speak most of the time and ask what they already pay for.
- Reply to live intent in communities with a useful answer first. Disclose affiliation; do not impersonate a user or paste identical promotional copy.

### Week 3: reusable proof asset

- Turn the most repeated problem into one comparison page, tutorial, demo or case note.
- Distribute channel-native excerpts and close every link back to the same measurable activation path.

### Week 4: keep, fix or kill

Keep a channel only if it creates activated/retained users, not just visits. If acquisition works but activation does not, pause distribution and fix the product. Publish a cohort table: `source → contacted → replies → interviews → signups → activated → retained → paid`.

## Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-launch
- All skills: https://clawhub.ai/gingiris-1031
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)


---

## 🔗 About the Author

**Iris Wei** — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

- 🐦 Twitter: [@WeiYipei](https://twitter.com/WeiYipei) — Daily growth tactics
- 💬 Consulting: [@Iris_carrot on Telegram](https://t.me/Iris_carrot)
- 🛒 Premium Bundle (all 5 playbooks + templates): [Get on Gumroad ($249)](https://gingiris.gumroad.com/l/gingiris-complete-global-launch-bundle)
- 📚 40+ Free Playbooks: [gingiris.tools/skills](https://gingiris.tools/skills/)