Traffic Validator

---
name: traffic-validator
description: Score existing traffic strategy against Dream 100 clarity, hook strategy, organic vs paid fit, funnel alignment, audience ownership, and conversion path. Triggers on traffic plan validation, audience strategy audits, paid-vs-organic checks, and traffic underperformance.
license: MIT
metadata:
  author: genfeedai
  version: 1.0.0
  tags: business, brunson, validation, traffic-secrets, dream-100, audience, acquisition
---

# Traffic Validator - Traffic Secrets Scorecard

Assess traffic strategy against Traffic Secrets principles. Expose scattered traffic efforts and unclear audience strategy.

**Brunson's Principle:** "Your customers are already congregating. Find the watering holes."

## When This Activates

- User asks "validate my traffic plan"
- User asks "is my audience strategy right"
- User says "I can't get enough traffic"
- User asks "should I do paid or organic"
- User mentions Dream 100

## The Framework

```
Dream 100 → Work In or Buy In → Hook → Funnel → Own the Audience
```

## Scoring Dimensions

| Dimension | Weight | What It Measures |
|-----------|--------|------------------|
| Dream 100 Clarity | 2x | Do you know where audience congregates? |
| Hook Strategy | 1.5x | Are you interrupting the scroll? |
| Work In vs. Buy In | 1.5x | Is approach clear and appropriate? |
| Funnel Alignment | 1.5x | Does traffic match funnel temperature? |
| Audience Ownership | 1.5x | Are you building owned audience? |
| Conversion Path | 1x | Is traffic turning into customers? |

**Max Score:** 100 points

## Rating Scale

| Score | Rating | Verdict |
|-------|--------|---------|
| 85-100 | Traffic Machine | Scale and optimize |
| 70-84 | Good Foundation | Address weak points |
| 55-69 | Needs Work | Fix before scaling |
| 40-54 | Scattered | Consolidate and focus |
| 0-39 | No Strategy | Start from scratch |

## Quick Gather Questions

1. Where is traffic coming from currently?
2. Who are your Dream 100?
3. Work in (organic) or buy in (paid)?
4. What's your main traffic hook?
5. Where does traffic go?
6. Email list size?

## Traffic Temperature Quick Reference

| Temp | They Know | Appropriate Funnel |
|------|-----------|-------------------|
| Cold | Nothing | Lead magnet, free content |
| Warm | Problem + solution | Tripwire, webinar |
| Hot | Ready to buy | Sales page, booking |

## Integration

| Skill | When to Use |
|-------|-------------|
| `traffic-architect` | Design strategy from scratch |
| `channel-validator` | Validate channel focus |
| `funnel-validator` | Validate funnel matches traffic |
| Genfeed content-reviewer | Validate hooks |

---

**For detailed scoring criteria, output templates, and complete examples:** Load `${CLAUDE_SKILL_DIR}/references/full-guide.md` when the user asks for full scoring breakdowns, output templates, or worked examples.