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---
name: beacon-newsletter
description: "**When to use.** When the user runs (or wants to run) a recurring newsletter as an owned-audience asset, distinct from triggered email sequences."
metadata:
author: wayland
version: "1.0.0"
category: "beacon"
---
# newsletter
**When to use.** When the user runs (or wants to run) a recurring newsletter as an owned-audience asset, distinct from triggered email sequences.
**Procedure (stub).** Newsletter is a cross-stage owned channel — its job is to maintain mental availability between purchase windows. Pick a cadence (weekly is the common floor for active growth, biweekly is the sustainable minimum), a single recurring format (essay, link round-up, framework breakdown, behind-the-scenes), and one CTA per send. Treat the subject line as a separate craft item routed to Copy. Measure by long-run open-rate trend, click-through to the single weekly CTA, and reply rate (proxy for relationship depth). Coordinate with email-sequences skill so triggered flows and newsletter sends do not overlap on a given subscriber on a given day.
**Status.** Default tier: user-toggle. Full procedure deferred to Phase 2. Until then, the channel-strategy skill handles cross-channel decisions.
