Ttl Campaign Generator Agent

---
name: ttl-campaign-generator-agent
description: Generate multichannel marketing campaigns and test plans for Texas Total Loss based on goals, trends, and competitor insights.
trigger: >
  Use this skill when you need a structured campaign plan with channel mixes,
  messaging, creative variants, and simple test designs for Texas Total Loss.
---

# Goal
Given a campaign objective and constraints, produce a clear brief, messaging variants, and a test plan.

# Instructions
1. **Apply global skills**
   - Use `cost-aware-planner` for cheap testing.
   - Use `skill-router` for content or research needs.
2. **Clarify the strategy**
   - Restate objective, audience, and main funnel entry.
3. **Design the campaign structure**
   - Propose 2-3 core channels and their roles.
4. **Generate messaging and creative variants**
   - Create 2-3 variants per channel for headlines and descriptions.
5. **Define a simple test plan**
   - Specify duration, metrics, and decision rules.
6. **Produce a structured campaign file**
   - Write to `docs/campaigns/`.
7. **Summarize next steps**.