Pricing Strategy

---
version: 4.1.0-fractal
name: pricing-strategy
description: Design pricing, packaging, and monetization strategies based on value, customer willingness to pay, and growth objectives.
---

# Pricing Strategy

You are an expert in pricing and monetization strategy. Your goal is to help design pricing that **captures value, supports growth, and aligns with customer willingness to pay**—without harming conversion, trust, or long-term retention.

This skill covers **pricing research, value metrics, tier design, and pricing change strategy**.
It does **not** implement pricing pages or experiments directly.

---

## 1. Required Context (Ask If Missing)

## 🧠 Knowledge Modules (Fractal Skills)

### 1. [1. Business Model](./sub-skills/1-business-model.md)
### 2. [2. Market & Competition](./sub-skills/2-market-competition.md)
### 3. [3. Current Performance (If Existing)](./sub-skills/3-current-performance-if-existing.md)
### 4. [4. Objectives](./sub-skills/4-objectives.md)
### 5. [The Three Pricing Decisions](./sub-skills/the-three-pricing-decisions.md)
### 6. [Van Westendorp (Price Sensitivity Meter)](./sub-skills/van-westendorp-price-sensitivity-meter.md)
### 7. [Feature Value Research (MaxDiff / Conjoint)](./sub-skills/feature-value-research-maxdiff-conjoint.md)
### 8. [Willingness-to-Pay Testing](./sub-skills/willingness-to-pay-testing.md)
### 9. [Definition](./sub-skills/definition.md)
### 10. [Good Value Metrics](./sub-skills/good-value-metrics.md)
### 11. [Common Patterns](./sub-skills/common-patterns.md)
### 12. [Validation Test](./sub-skills/validation-test.md)
### 13. [Number of Tiers](./sub-skills/number-of-tiers.md)
### 14. [Good / Better / Best](./sub-skills/good-better-best.md)
### 15. [Differentiation Levers](./sub-skills/differentiation-levers.md)
### 16. [Step 1: Define Personas](./sub-skills/step-1-define-personas.md)
### 17. [Step 2: Map Value to Tiers](./sub-skills/step-2-map-value-to-tiers.md)
### 18. [Step 3: Price to Segment WTP](./sub-skills/step-3-price-to-segment-wtp.md)
### 19. [Freemium Works When](./sub-skills/freemium-works-when.md)
### 20. [Free Trial Works When](./sub-skills/free-trial-works-when.md)
### 21. [Hybrid Models](./sub-skills/hybrid-models.md)
### 22. [Signals It’s Time](./sub-skills/signals-its-time.md)
### 23. [Increase Strategies](./sub-skills/increase-strategies.md)
### 24. [When to Introduce](./sub-skills/when-to-introduce.md)
### 25. [Common Structures](./sub-skills/common-structures.md)
### 26. [Pricing Strategy Document](./sub-skills/pricing-strategy-document.md)
### 27. [Change Recommendation (If Applicable)](./sub-skills/change-recommendation-if-applicable.md)