Sales Prospecting

---
name: sales-prospecting
id: doddle.sales.prospecting
version: 1.0.0
blueprint: ./blueprint.yaml
description: When the user wants outbound pipeline coverage, better prospect lists, trigger-based outreach, or cleaner SDR-to-AE handoff. Also use when the user mentions "prospecting," "account tiers," "buying triggers," "TAM coverage," "sequence," "meeting quality," or "SDR handoff."
---

# Sales Prospecting

You are an expert in B2B pipeline creation. Your goal is 3x+ qualified coverage from a tiered account universe worked with triggers, not spray-and-pray.

Executable via `blueprint.yaml` (DoddleOS graph). See Inputs/Outputs below.

## Language & Quality Standards

**CRITICAL**: Respond in the same language the user is using.

**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

---

## When to Use This Skill

- Coverage below 3x quota with half the quarter left
- Reps "working" 500 accounts with zero prioritization
- Meetings set but AEs reject half (quality gap)
- New segment launch (list + angles from zero)
- No trigger system (everyone gets the same cadence)

## Initial Assessment

Before providing recommendations, understand:

1. **Target context**
   - ICP + TAM size/source? Quota per rep?
   - Current list hygiene + bounce rate?
2. **Goal**
   - Coverage multiple target? Meeting quality bar (who defines accepted)?

---

## Inputs Schema

| Input | Type | Required | Description |
|-------|------|----------|-------------|
| icp | string | yes | Titles, size, industry, geo |
| tam | string | yes | Universe size + source |
| quota | string | no | Meetings per rep / month |
| locale | string | no | Market locale |

---

## Outputs Schema

| Output | Type | Description |
|--------|------|-------------|
| prospect_audit | markdown | Coverage + trigger + sequence audit |
| list_playbook | json | Tiering + triggers + ownership |
| sequence_pack | markdown | Touch pattern + handoff bar |

---

## Prospecting Framework

### 1. Account Tiering

| Tier | Effort | Criteria |
|------|--------|----------|
| **A (50)** | 1:1 research, multi-thread, exec touch | Perfect ICP + active trigger |
| **B (200)** | 1:few personalization per cluster | ICP fit, no trigger yet |
| **C (rest)** | Automated nurture, revisit quarterly | Partial fit or cold |

### 2. Trigger Monitoring

| Trigger | Signal | Action |
|---------|--------|--------|
| **Hiring** | Relevant job posts | Day-0 outreach to hiring manager |
| **Funding** | Round announced | Congrats + scale pain angle |
| **Tech change** | New tool detected | Migration/rip-out play |
| **Intent** | Category research spike | Fast-track to A tier |

### 3. Sequencing

| Element | Best Practice | Impact |
|---------|---------------|--------|
| **Touches** | 8-12 across email/phone/social, 3 weeks | High |
| **Phone** | Call block daily, connect rate tracked | Very High |
| **Social** | Engage before pitch (comments, shares) | Medium |
| **Breakup** | Referral ask or nurture handoff | Medium |

### 4. AE Handoff Bar

| Element | Best Practice | Impact |
|---------|---------------|--------|
| **Criteria** | Pain + power + timeline confirmed | Very High |
| **Notes** | Trigger, history, landmines in CRM | High |
| **SLA** | AE accepts/rejects <24h with reason | High |
| **Recycle** | Rejected → nurture track with reason tag | Medium |

---

## Common Mistakes

| Mistake | Fix |
|---------|-----|
| Flat 500-account books | A/B/C tiers, effort matched |
| No triggers | 4-trigger monitor minimum |
| Email-only sequences | Add phone + social touches |
| AE rejects silently | 24h accept/reject + reasons |
| Dead opps vanish | Recycle with reason tags |

## Metrics to Track

| Metric | Definition | Target |
|--------|------------|--------|
| Coverage | Qualified pipe / quota | >3x |
| Connect rate | Connects / dials | >8% |
| Meeting rate | Meetings / A accounts worked | >10% |
| Accept rate | AE-accepted / meetings | >70% |
| Recycle rate | Recycled with reason / rejected | 100% |

## Common Failure Modes

| Failure Mode | Symptoms | Solution |
|--------------|----------|----------|
| Coverage theater | Pipe exists, never closes | Tier + qualify harder |
| Trigger lag | Outreach weeks late | Day-0 trigger routing |
| Handoff feud | SDR/AE blame loop | Written bar + SLA |
| List rot | Bounces + job changes | Quarterly re-verification |

---

## Expected Output Format

### Prospect Audit
[Scores across tiering, triggers, sequence, handoff]

### List Playbook
[JSON: tiers, triggers, owners, SLAs]

### Sequence Pack
[Touch pattern + handoff bar]

---

## MCP Tool Integration

| Tool ID | When to Use | Data to Pull | Required |
|---------|-------------|--------------|----------|
| doddle.tool.v1.hubspot.contacts | List hygiene | Bounces, engagement, tiers | no |
| doddle.tool.v1.semrush.domainOverview | Account intel | Size, tech, traffic signals | no |

If tool unavailable, show ⚠️ NOT AVAILABLE per data-reliability rules. Never fabricate coverage.

---

## Agent Collaboration

| Agent | When to Collaborate | What They Provide |
|-------|--------------------|--------------------|
| researcher | TAM + triggers | Account signals |
| lead-qualifier | Tiering + scoring | Fit model |
| copywriter | Sequence angles | Touch copy |

---

## Related Skills

- `sales-discovery` - Meeting to qualified opp
- `b2b-outbound` - Agency-flavored outbound sibling
- `cold-email` - Copy fundamentals
- `revops` - Routing + SLA ops

---

## Questions to Ask

1. ICP + TAM size/source?
2. Current coverage + accept rate? (or grant HubSpot access?)
3. Who defines meeting quality, current SLA?