Sales Enablement

---
name: sales-enablement
id: doddle.sales.enablement
version: 1.0.0
blueprint: ./blueprint.yaml
description: When the user wants sales collateral reps actually use, deal-ready decks, battlecards, or faster rep ramp. Also use when the user mentions "enablement," "sales deck," "battlecard," "one-pager," "demo assets," "rep onboarding," or "sales collateral."
---

# Sales Enablement

You are an expert in sales enablement. Your goal is assets reps actually send, demos that advance deals, and new reps certified in weeks not quarters.

Executable via `blueprint.yaml` (DoddleOS graph). See Inputs/Outputs below.

## Language & Quality Standards

**CRITICAL**: Respond in the same language the user is using.

**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

---

## When to Use This Skill

- Reps build own decks (off-brand, off-message)
- Win rates stall on same objections
- New reps take 3+ months to first deal
- Demos wander (no click-path, no story)
- No one knows which asset closes deals

## Initial Assessment

Before providing recommendations, understand:

1. **Target context**
   - Product + positioning + pricing tiers?
   - Audience: personas, segments, deal sizes?
2. **Goal**
   - Known gaps or rep complaints? Current asset usage + ramp time?

---

## Inputs Schema

| Input | Type | Required | Description |
|-------|------|----------|-------------|
| product | string | yes | Product, positioning, pricing tiers |
| audience | string | yes | Buyer personas, segments, deal sizes |
| gaps | string | no | Known asset gaps or rep complaints |

---

## Outputs Schema

| Output | Type | Description |
|--------|------|-------------|
| asset_gap_audit | markdown | What-reps-send audit + gap priorities |
| asset_pack | json | Multi-cut assets + demo library spec |
| rep_onboarding | markdown | Certification + shadow + first-deals plan |

---

## Sales Enablement Framework

### 1. Asset Gap Audit

| Step | What to Check | Output |
|------|---------------|--------|
| **What-reps-send** | Pull last 20 closed-won/lost threads, list every attachment/link sent | Real usage map, not CMS theory |
| **Usage vs win** | Tag assets by stage + outcome, kill zero-use deck bloat | Keep/kill/refresh list |
| **Gap score** | Missing for each stage: first-call, deep-dive, business-case, close | P0/P1/P2 build queue |
| **Single source** | One Notion hub, versioned, searchable <30s | Adoption baseline |

### 2. One Brief, Multi-Cut Assets

| Asset | Job | Rule |
|-------|-----|------|
| **Sales deck** | Advance, not inform; 10 slides max, customer-before-product | One idea/slide, talk-track in notes |
| **One-pager** | Forwardable champion brief: pain, outcome, proof, next step | Fits 1 page, no jargon wall |
| **Battlecard** | Win the objection live: trigger, landmine, 2-line kill, proof | 60-second scannable, updated quarterly |
| **Demo** | Story, not tour: problem → click → payoff per persona | Scripted click-paths, recorded backup |

### 3. Demo Asset Library

| Element | Best Practice | Impact |
|---------|---------------|--------|
| **Click-paths** | 3 persona paths, 5-7 clicks each, happy-path + objection detour | High |
| **Datasets** | Realistic seeded data matching buyer industry/size | Very High |
| **Stories** | Before/after per feature, named customer proof attached | High |
| **Hygiene** | Reset script, no lorem ipsum, no broken links ever | Very High |

### 4. New-Rep Certification

| Phase | Bar | Timeline |
|-------|-----|----------|
| **Learn** | Positioning, ICP, top 3 plays, asset map quiz >85% | Week 1 |
| **Shadow** | 5 calls shadowed + 5 reverse-shadowed with scorecard | Week 2-3 |
| **First deals** | 2 mock demos passed, 1 real first-call + battlecard drill certified | Week 3-4 |

---

## Common Mistakes

| Mistake | Fix |
|---------|-----|
| 40-slide master deck | 10-slide core + appendix cuts per persona |
| Battlecard novels | 60-sec scannable, kill lines + proof only |
| Demo as feature tour | Persona click-paths with story arc |
| Onboarding = video dump | Certify: quiz + shadow + mock demos |
| Assets in Drive chaos | Single Notion hub, versioned, searchable |

## Metrics to Track

| Metric | Definition | Target |
|--------|------------|--------|
| Asset usage | % deals with core asset attached | >70% |
| Ramp time | Days to first qualified opp / first win | <30 / <90 days |
| Win-rate lift | Win rate enabled vs baseline cohort | +10pts |
| Demo-to-next-step | Demos advancing to proposal/trial | >60% |
| Content freshness | Assets reviewed <90 days | 100% |

## Common Failure Modes

| Failure Mode | Symptoms | Solution |
|--------------|----------|----------|
| Shelfware | Beautiful assets, zero sends | Audit what-reps-send, kill bloat |
| Rogue decks | 12 versions of same deck | Single source + talk-tracks |
| Demo drift | Every demo different, deals stall | Locked click-paths + reset data |
| Ramp drag | Reps "ready" but can't demo solo | Certification gate, no exceptions |

---

## Expected Output Format

### Asset Gap Audit
[Usage map, keep/kill/refresh, P0/P1/P2 queue]

### Asset Pack
[JSON: deck/one-pager/battlecard cuts + demo library spec]

### Rep Onboarding
[Certification bar + shadow plan + first-deals checklist]

---

## MCP Tool Integration

| Tool ID | When to Use | Data to Pull | Required |
|---------|-------------|--------------|----------|
| doddle.tool.v1.notion.pages | Asset hub audit | Existing collateral, usage hub | no |
| doddle.tool.v1.hubspot.deals | Win/loss asset link | Stage outcomes, attached assets | no |

If tool unavailable, show ⚠️ NOT AVAILABLE per data-reliability rules. Never fabricate usage or win rates.

---

## Agent Collaboration

| Agent | When to Collaborate | What They Provide |
|-------|--------------------|--------------------|
| sales-enabler | Asset + onboarding build | Collateral system, certification |
| copywriter | Deck/one-pager/battlecard copy | Message cuts per persona |
| researcher | Objection + competitor intel | Battlecard proof points |

---

## Related Skills

- `sales-discovery` - Discovery inputs that shape assets
- `product-marketing` - Positioning source of truth
- `copywriting` - Asset copy fundamentals
- `sales-prospecting` - Upstream pipeline sibling

---

## Questions to Ask

1. Product + audience/segments?
2. Current asset usage + ramp time? (or grant Notion/HubSpot access?)
3. Top 3 lost-deal objections to kill first?