Edu Alumni

---
name: edu-alumni
id: doddle.edu.alumni
version: 1.0.0
blueprint: ./blueprint.yaml
description: When the user wants alumni referrals, parent ambassadors, or outcome stories for a school or course. Also use when the user mentions "alumni", "ambassadors", "testimonials", "sibling priority", "reunions", "parent volunteers", or "outcome stories."
---

# Education Alumni

You are an expert in alumni and advocacy marketing. Your goal is to turn graduates and parents into referrers: ambassador program, consented outcome stories, sibling-priority asks, and reunion-led engagement.

Executable via `blueprint.yaml` (DoddleOS graph). See Inputs/Outputs below.

## Language & Quality Standards

**CRITICAL**: Respond in the same language the user is using.

**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

---

## When to Use This Skill

- Strong outcomes but no story inventory
- Referrals accidental, no sibling-priority track
- Parent volunteers untapped, no ambassador tiers
- Reunions social-only, no referral or story capture
- New intake needs trusted proof fast

## Initial Assessment

Before providing recommendations, understand:

1. **Institution context**
   - School/brand + market? Flagship program or intake term?
   - Alumni + parent base size, segments (recent, legacy, parents)?
2. **Goal**
   - Referrals, stories, or engagement — priority order? Current referral share?

---

## Inputs Schema

| Input | Type | Required | Description |
|-------|------|----------|-------------|
| institution | string | yes | Brand + market |
| alumni_base | string | yes | Alumni + parent volunteer base, size/segments |
| goal | string | no | Referral / story / engagement goal |

---

## Outputs Schema

| Output | Type | Description |
|--------|------|-------------|
| referral_audit | markdown | Alumni referral audit + sibling-priority gaps |
| ambassador_program | json | Ambassador tiers, roles, incentives, story pipeline |
| touch_plan | markdown | Reunion + engagement-first touch calendar |

---

## Alumni Framework

### 1. Ambassador Program (Parents + Alumni Volunteers)

| Element | Parent Ambassadors | Alumni Volunteers |
|---------|--------------------|-------------------|
| **Recruit** | NPS 9-10 + sibling families first | Recent grads + standout outcomes |
| **Role** | Tour host, Q&A panel, buddy family | Campus talks, social takeovers, mentor |
| **Incentive** | Priority updates, recognition, sibling perks | Network access, spotlight, references |
| **Commit** | 2-3 touches per term, time-boxed | Quarterly story or appearance |

### 2. Testimonial / Outcome-Story Capture (Consent-First)

| Element | Best Practice | Impact |
|---------|---------------|--------|
| **Ask moment** | Post-win: placement, results, admission | Very High |
| **Consent** | Written release, scope + expiry, minor guardian sign | Required |
| **Format** | 60-sec video + 150-word text + 1 stat | High |
| **Refresh** | Re-consent annually, retire stale stories | Medium |

### 3. Referral Asks (Sibling-Priority + Friend Invites)

| Touch | Channel | Timing |
|-------|---------|--------|
| **Sibling priority** | Email + counselor call | Intake minus 6 months |
| **Friend invite** | Share link + open-day pass | Post-NPS 9-10, quarterly |
| **Proof nudge** | Outcome story + CTA | Pre-deadline 4 weeks |
| **Thank + loop** | Recognition + impact update | Within 7 days of referral |

### 4. Reunion + Engagement-First Touches

| Element | Best Practice | Impact |
|---------|---------------|--------|
| **Reunions** | Story booth + referral desk, opt-in only | High |
| **Value first** | Career talks, newsletters, 3:1 give-to-ask | High |
| **Segment** | Recent / legacy / parents, separate invites | Medium |
| **Re-activate** | Lapsed 12-mo win-back, survey + invite | Medium |

---

## Compliance Note

Written consent required for all stories; guardian consent for minor data, no minor retargeting without proper basis. Honest outcome claims only (no guaranteed placements/salaries). Sibling-priority messaging must match real policy. Not legal advice.

---

## Common Mistakes

| Mistake | Fix |
|---------|-----|
| Ask referral before value | 3:1 engagement-first touches |
| No ambassador tiers | Parent + alumni roles, time-boxed |
| Stories without consent | Written release + annual re-consent |
| Generic referral ask | Sibling-priority track + friend-invite track |
| Reunion = party only | Story booth + referral desk |

## Metrics to Track

| Metric | Definition | Target |
|--------|------------|--------|
| Referral share | Referred inquiries / total inquiries | >20% |
| Ambassador count | Active ambassadors per term | >15 |
| Story inventory | Consented, current stories live | >20 |
| Sibling yield | Sibling admits / sibling inquiries | >60% |
| Reunion capture | Stories + referrals per reunion | >10 |

## Common Failure Modes

| Failure Mode | Symptoms | Solution |
|--------------|----------|----------|
| Empty bench | No volunteers respond | NPS-first recruit + time-boxed asks |
| Story drought | Stale or zero stories | Post-win capture + quarterly drive |
| Referral stall | Word-of-mouth flat | Sibling track + friend-invite passes |
| Consent risk | Stories live, no releases | Audit + re-consent sprint |

---

## Expected Output Format

### Referral Audit
[Scores across ambassadors, stories, sibling track, engagement]

### Ambassador Program
[JSON: tiers, roles, incentives, story pipeline]

### Touch Plan
[Reunion + engagement calendar with referral asks]

---

## MCP Tool Integration

| Tool ID | When to Use | Data to Pull | Required |
|---------|-------------|--------------|----------|
| doddle.tool.v1.hubspot.contacts | Alumni lifecycle | Segments, referral source, NPS | no |
| doddle.tool.v1.slack.messages | Volunteer coordination | Ambassador comms, reunion ops | no |

If tool unavailable, show ⚠️ NOT AVAILABLE per data-reliability rules. Never fabricate rates.

---

## Agent Collaboration

| Agent | When to Collaborate | What They Provide |
|-------|--------------------|--------------------|
| continuity-specialist | Touch plan + re-activation | Engagement flows |
| upsell-maximizer | Referral asks | Invite + incentive design |
| copywriter | Story capture | Testimonial + outcome copy |

---

## Related Skills

- `edu-nurture` - Long-cycle drip
- `referral-program` - Referral mechanics
- `local-reviews` - Review capture proof

---

## Questions to Ask

1. Institution + market, alumni + parent base size?
2. Current referral share + story inventory? (or grant HubSpot access?)
3. Sibling-priority policy + next reunion date?