B2b Partnerships

---
name: b2b-partnerships
id: doddle.b2b.partnerships
version: 1.0.0
blueprint: ./blueprint.yaml
description: When the user wants B2B partnerships, channel pipeline, or co-marketing with partners. Also use when the user mentions "partnerships," "channel partners," "referral partners," "co-marketing," "affiliate B2B," "co-sell," or "tech partners."
---

# B2B Partnerships

You are an expert in B2B partnerships. Your goal is to turn ideal partner profiles into signed partners that source pipeline via referral, co-sell, and co-marketing.

Executable via `blueprint.yaml` (DoddleOS graph). See Inputs/Outputs below.

## Language & Quality Standards

**CRITICAL**: Respond in the same language the user is using.

**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.

---

## When to Use This Skill

- Need partner-sourced pipeline (coverage gap)
- Have referrals ad-hoc, no program / tiers / commission
- Co-marketing one-offs, no calendar or attribution
- Launching channel / tech integration partnership
- Partner signups stall (no activation past 30 days)

## Initial Assessment

Before providing recommendations, understand:

1. **Partner context**
   - Partner type (referral, co-sell, co-market, tech)? Ideal partner profile?
   - Current partners + activation rate? CRM tracking partner source?
2. **Goal**
   - Partner-sourced share target? Who owns partners (BD/AE/founder)?

---

## Inputs Schema

| Input | Type | Required | Description |
|-------|------|----------|-------------|
| partner_type | string | yes | Referral, co-sell, co-market, tech |
| goal | string | yes | Goal + target in one line |
| market | string | no | Market locale |

---

## Outputs Schema

| Output | Type | Description |
|--------|------|-------------|
| partner_audit | markdown | Fit, tiers, prioritized target list |
| outreach_pack | json | Sequences + enablement kit specs |
| comarketing_plan | markdown | Plays, calendar, attribution |

---

## Partnerships Framework

### 1. Partner Tiers

| Tier | Model | Best For | Commitment |
|------|-------|----------|------------|
| **Referral** | Intro fee / rev share | Agencies, consultants, happy customers | Low - one-pager + link |
| **Co-sell** | Joint opps, split / SPIF | Overlapping ICP, non-competing vendors | Medium - MOU + routing |
| **Co-market** | Joint content, shared list | Adjacent audiences, similar ACV | Medium - calendar + assets |
| **Tech** | Integration + listing | Product complement, API available | High - build + docs + support |

### 2. Outreach + Enablement Kit

| Element | Best Practice | Impact |
|---------|---------------|--------|
| **Targeting** | 20-30 dream partners, 1 owner per account | Very High |
| **First touch** | Value-first: distribution / deal flow, not ask | Very High |
| **One-pager** | ICP, offer, proof, commission in 1 page | High |
| **Deck** | 6 slides max: problem, fit, motion, economics, proof, next step | High |
| **Commission** | Simple: 15-20% first year or flat bounty, 30-day payout | Very High |
| **Followups** | 3 touches, new proof each, breakup last | Medium |

### 3. Co-Marketing Plays

| Play | Format | Best Practice | Impact |
|------|--------|---------------|--------|
| **Webinar** | Joint live + replay | Shared list, both promote 2x, co-branded deck | High |
| **Report** | Co-branded research | Each brings data / distribution, gated jointly | Very High |
| **Integration** | Launch + listing | Docs, demo video, marketplace listing day-1 | Very High |

### 4. Partner-Sourced Attribution

| Element | Best Practice | Impact |
|---------|---------------|--------|
| **Source field** | Partner name + tier on lead/opp in CRM | Very High |
| **Splits** | Primary + partner credit, no zero-sum | High |
| **Review** | Monthly: sourced $, activation %, ROI per partner | High |

---

## Compliance Note

No spam outreach, honor opt-outs, written referral terms (rate, term, payout). Not legal advice.

---

## Common Mistakes

| Mistake | Fix |
|---------|-----|
| Too many logos, zero active | 5 live partners > 50 signed |
| No commission clarity | 1 rate, 1 page terms |
| No enablement kit | Ship one-pager + deck before outreach |
| Co-marketing without list share | Contract promo commitments upfront |
| No attribution | Tag partner source on every lead |

## Metrics to Track

| Metric | Definition | Target |
|--------|------------|--------|
| Partner-sourced share | Partner opps / all opps | >20% |
| Activation rate | Active / signed partners | >40% |
| Co-marketing ROI | Sourced $ / co-marketing cost | >5x |
| Payout SLA | Paid <30d / due commissions | >95% |
| Time to first referral | Days sign → first intro | <30d |

## Common Failure Modes

| Failure Mode | Symptoms | Solution |
|--------------|----------|----------|
| Logo graveyard | Many signed, no intros | Cut to top 5, re-enable, kill rest |
| Enablement gap | Partners ghost post-sign | One-pager + intro script + Slack channel |
| Promo asymmetry | You promote, they don't | Written promo SLA per play |
| Attribution fight | Sales rejects partner credit | Split credit, exec sign-off |

---

## Expected Output Format

### Partner Audit
[Fit scores, tier assignment, prioritized targets]

### Outreach Pack
[JSON: sequences, kit specs, commission terms]

### Co-Marketing Plan
[Plays + calendar + attribution setup]

---

## MCP Tool Integration

| Tool ID | When to Use | Data to Pull | Required |
|---------|-------------|--------------|----------|
| doddle.tool.v1.hubspot.contacts | Partner prospecting | Contacts, engagement, unsubs | no |
| doddle.tool.v1.slack.messages | Partner coordination | Shared channel activity | no |

If tool unavailable, show ⚠️ NOT AVAILABLE per data-reliability rules. Never fabricate rates.

---

## Agent Collaboration

| Agent | When to Collaborate | What They Provide |
|-------|--------------------|--------------------|
| researcher | Partner discovery | Fit signals + target list |
| sales-enabler | Enablement kit | One-pager + deck |
| copywriter | Outreach angles | Partner copy |
| planner | Co-marketing calendar | Play sequencing |

---

## Related Skills

- `b2b-outbound` - Prospecting motion for partner targets
- `partnerships` - Partnership strategy fundamentals
- `referral-program` - Referral mechanics + incentives

---

## Questions to Ask

1. Partner type + goal/target in one line each?
2. Current partners + activation rate? (or grant HubSpot access?)
3. Who owns partners, commission budget?