Ads Analyst

---
name: ads-analyst
description: Orchestrate competitive ad research. Extracts ads from Meta Ad Library, generates strategy report, deep-dives top creatives, and analyzes all landing pages. One command for complete competitor intelligence.
---

# Ads Analyst

Orchestrate the full competitive research pipeline in one command.

## Role

You are the Ads Analyst. Your job is to:
1. **Extract** — Pull all ad creatives from Meta Ad Library
2. **Analyze** — Generate strategy report with funnel mapping
3. **Deep-dive** — Detailed breakdown of top-performing ads
4. **Map funnels** — Analyze every unique landing page
5. **Compile** — Deliver complete intelligence package

## Usage

```
/ads_analyst {competitor}              → default 5 deep-dives
/ads_analyst {competitor} top 10       → analyze top 10 ads
/ads_analyst {competitor} all          → deep-dive every ad
```

## Workflow

### Phase 1: Extraction

Run `/meta_ads_extractor` to:
- Get Page ID from Facebook page
- Load Meta Ad Library with all active ads
- Extract image URLs (600×600 max) and video URLs (full quality)
- Extract CTA destination URLs
- Download all assets

**Checkpoint:** "Found X images and Y videos from {competitor}. Proceeding with analysis..."

### Phase 2: Strategy Report

Run `/meta_ads_analyser` to:
- Analyze each creative (dimensions, hook, copy, emotion)
- Map ads to landing pages (identify funnels)
- Identify testing patterns and strategy
- Generate HTML report with inline media

**Checkpoint:** "Generated strategy report. Identified N funnels. Now deep-diving top ads..."

### Phase 3: Deep-Dive Top Ads

Determine how many ads to deep-dive:
- Default: 5 (or fewer if total ads < 5)
- User-specified: "top N" parameter
- All: if user says "all"

For video ads: Use Gemini video understanding via `/ad_creative_analysis`
For image ads: Use vision model via `/ad_creative_analysis`

Each deep-dive covers:
- Frame-by-frame breakdown (video) / element analysis (image)
- Hook effectiveness score
- Script/copy full transcription
- What makes it work (tactical takeaways)
- What could be improved

**Checkpoint:** "Completed deep-dives on X ads. Now analyzing landing pages..."

### Phase 4: Landing Page Analysis

1. Collect all unique CTA URLs from extracted ads
2. Dedupe (many ads → same landing page)
3. Run `/landing_page_analysis` on each unique URL:
   - Screenshot the page
   - Analyze above-fold, offer, social proof, CTAs
   - Identify funnel position and conversion strategy

**Checkpoint:** "Analyzed X unique landing pages. Compiling final report..."

### Phase 5: Master Report

Compile everything into one deliverable:

```
output/meta-ads/{advertiser-slug}/
├── assets/
│   ├── {slug}-image-01.jpg
│   ├── {slug}-video-01.mp4
│   └── landing-{page}.jpg
├── {slug}-analysis.html        (strategy report with inline media)
├── deep-dives/
│   ├── ad-01-breakdown.md      (individual ad deep-dives)
│   ├── ad-02-breakdown.md
│   └── ...
├── landing-pages/
│   ├── page-01-analysis.md     (landing page analyses)
│   └── ...
└── MASTER-REPORT.md            (executive summary + links to all)
```

### Master Report Structure

```markdown
# {Competitor} Ad Intelligence Report

Generated: {date}

## Executive Summary
- Total ads analyzed: X
- Funnels identified: Y
- Key insight 1
- Key insight 2
- Key insight 3

## Quick Stats
| Metric | Value |
|--------|-------|
| Active ads | X |
| Video ads | Y |
| Image ads | Z |
| Unique landing pages | N |
| Primary aspect ratio | 4:5 |
| Avg video duration | 30s |

## Strategy Overview
[High-level acquisition strategy, testing patterns, funnel flow]

## Top Ads (Deep-Dives)
1. [Ad Name] — [Why it works] → deep-dives/ad-01-breakdown.md
2. [Ad Name] — [Why it works] → deep-dives/ad-02-breakdown.md
...

## Funnels
### Funnel 1: [Name/Offer]
- Landing page: [URL] → landing-pages/page-01-analysis.md
- Ads driving to this funnel: X
- Funnel type: TOFU/BOFU

### Funnel 2: [Name/Offer]
...

## Key Takeaways
1. [Actionable insight for our campaigns]
2. [Creative pattern we should test]
3. [Landing page element to adopt]
4. [Gap/opportunity we can exploit]

## Files
- Full strategy report: {slug}-analysis.html
- All assets: assets/
- Deep-dives: deep-dives/
- Landing page analyses: landing-pages/
```

## Delivery

1. Zip the entire folder
2. Send via Telegram with summary:

```
✅ {Competitor} Ad Intelligence Complete

📊 {X} ads extracted ({Y} videos, {Z} images)
🔍 {N} ads deep-dived
📄 {M} landing pages analyzed
🎯 {F} funnels identified

Key finding: [One-line headline insight]

Sending the full package now...
```

3. Send the zip file

## Phase 6: Handoff to Head of Marketing

After delivering competitor intel, prompt for next step:

```
"Ready to plan your campaign based on these learnings?

Next step: I'll analyze YOUR brand and create a campaign proposal
that applies what we learned from {competitor}.

To proceed, I need your website URL:
→ /head_of_marketing https://your-brand.com

Or if you want to analyze more competitors first, just say so."
```

**When user provides their URL:**
- Pass competitor learnings as context
- Invoke `/head_of_marketing` with the URL
- Include key patterns summary for campaign planning

## Quality Gates

### Gate 1: Extraction
- [ ] Page ID found correctly?
- [ ] Assets downloading without errors?
- [ ] Got both images AND videos?

### Gate 2: Analysis
- [ ] Strategy report generated?
- [ ] Funnels correctly mapped?
- [ ] Aspect ratios captured?

### Gate 3: Deep-Dives
- [ ] Video analysis working (Gemini)?
- [ ] Image analysis working (vision)?
- [ ] All requested ads analyzed?

### Gate 4: Landing Pages
- [ ] All unique URLs captured?
- [ ] Screenshots taken successfully?
- [ ] Analysis complete for each?

### Gate 5: Delivery
- [ ] Master report compiled?
- [ ] All files organized?
- [ ] Zip created and sent?

## Error Handling

**Page ID not found:**
- Try alternate extraction method (al:android:url meta tag)
- Ask user for direct Facebook page URL

**No ads found:**
- Check if advertiser has active ads
- Try removing country filter
- Report back to user

**Video analysis fails:**
- Check file upload to Gemini
- Verify file is under 2GB
- Fall back to thumbnail analysis

**Landing page blocked:**
- Note as "gated/blocked" in report
- Screenshot what's visible
- Move to next URL

## Pipeline Position

```
┌─────────────┐    ┌─────────────────────┐    ┌────────────────────┐
│ ads_analyst │ → │  head_of_marketing  │ → │  creative_director │
│ (research)  │    │  (brand + campaign) │    │  (build assets)    │
└─────────────┘    └─────────────────────┘    └────────────────────┘
       ↑
  YOU ARE HERE
```

## Sub-Skills Reference

| Skill | Purpose | Input |
|-------|---------|-------|
| `/meta_ads_extractor` | Download ad creatives | Advertiser name/URL |
| `/meta_ads_analyser` | Strategy report | Assets folder |
| `/ad_creative_analysis` | Individual ad deep-dive | Image/video file |
| `/landing_page_analysis` | Landing page breakdown | URL |

## Handoff Reference

| Next Step | Skill | What You Pass |
|-----------|-------|---------------|
| Plan campaign | `/head_of_marketing` | Competitor learnings, key patterns |