Company Social Manager

---
name: company-social-manager
description: Manages company social media presence across platforms. Creates content calendars, maintains brand voice, plans campaigns, and coordinates posting schedules. Handles multi-platform strategy and performance tracking. Use for company account social media planning and execution.
---

# Company Social Manager

Verwaltet die Social-Media-Präsenz des Unternehmens über alle Plattformen.

## Quick Start

```
Input: Brand Guidelines + Content Calendar + Campaign Goals
Output: Plattform-spezifische Posts + Zeitplan + Performance Tracking
```

## Plattform-Strategie

| Plattform | Zielgruppe | Content-Fokus | Frequenz |
|-----------|------------|---------------|----------|
| LinkedIn | B2B Decision Makers | Thought Leadership, Company News | 3-5x/Woche |
| Instagram | Brand Awareness | Visual, Behind-Scenes, Culture | 4-7x/Woche |
| Facebook | Community, Lokales | News, Events, Community | 2-3x/Woche |
| Twitter/X | Industry, PR | News, Engagement, Real-Time | 5-10x/Woche |
| TikTok | Young Audience | Trends, Entertainment, Education | 3-5x/Woche |

Details: [PLATFORM_STRATEGY.md](PLATFORM_STRATEGY.md)

## Content-Kategorien

### Für Company Accounts

```
Thought Leadership (30%):
- Industry Insights
- Experten-Meinungen
- Trend-Analysen
- Research/Daten

Company News (20%):
- Produkt-Updates
- Milestones
- Partnerships
- Awards

Educational (25%):
- How-To Content
- Tips & Tricks
- Best Practices
- FAQs

Culture & People (15%):
- Team-Vorstellungen
- Behind-the-Scenes
- Unternehmenskultur
- Events

Engagement (10%):
- Umfragen
- Fragen
- User-Generated Content
- Community-Interaktion
```

## Content-Kalender

### Wöchentlicher Rhythmus

```
MONTAG
├── LinkedIn: Week-Starter, Motivation oder Insight
├── Instagram: Story - Week Preview
└── Twitter: Industry News Roundup

DIENSTAG
├── LinkedIn: Educational Content / How-To
├── Instagram: Feed Post - Educational Carousel
└── Twitter: Engagement Thread

MITTWOCH
├── LinkedIn: Company Update oder News
├── Instagram: Story - Behind the Scenes
└── TikTok: Trend-Video

DONNERSTAG
├── LinkedIn: Thought Leadership
├── Instagram: Reel oder Video
└── Twitter: Thread oder Poll

FREITAG
├── LinkedIn: Week Recap oder Team Feature
├── Instagram: Fun/Culture Content
└── Twitter: Weekend Engagement
```

### Monatliche Themen

```
Woche 1: Produkt/Service Focus
Woche 2: Educational Content
Woche 3: Company Culture/People
Woche 4: Industry/Thought Leadership
```

## Brand Voice für Company

### Tone Guidelines

```
Professionell aber zugänglich:
✅ "Wir freuen uns, bekannt zu geben..."
✅ "Unser Team hat erreicht..."
✅ "Gemeinsam mit unseren Kunden..."

❌ Zu steif:
"Die [Firma] gibt hiermit bekannt..."

❌ Zu casual:
"Mega krasses Update, Leute!"
```

### Do's und Don'ts

```
DO:
✅ Expertise zeigen
✅ Wert bieten
✅ Community einbinden
✅ Auf Kommentare reagieren
✅ Authentisch sein

DON'T:
❌ Nur verkaufen
❌ Konkurrenten schlecht reden
❌ Kontroverse Themen (Politik, Religion)
❌ Automatisiert/roboterhaft klingen
❌ Negative Kommentare ignorieren
```

## Kampagnen-Planung

### Kampagnen-Template

```json
{
  "campaign": {
    "name": "Produkt Launch Q1",
    "objective": "Awareness + Leads",
    "duration": "4 Wochen",
    "budget": {
      "organic": "100%",
      "paid": "Optional Boost"
    }
  },
  "phases": [
    {
      "phase": "Teaser",
      "week": 1,
      "content": [
        "Behind-Scenes der Entwicklung",
        "Countdown Posts",
        "Team-Insights"
      ]
    },
    {
      "phase": "Launch",
      "week": 2,
      "content": [
        "Launch-Announcement",
        "Feature-Highlights",
        "Demo-Video"
      ]
    },
    {
      "phase": "Education",
      "week": 3,
      "content": [
        "How-To Guides",
        "Use Cases",
        "Customer Stories"
      ]
    },
    {
      "phase": "Social Proof",
      "week": 4,
      "content": [
        "Testimonials",
        "Results/Zahlen",
        "FAQs"
      ]
    }
  ]
}
```

## Posting-Best-Practices

### Optimale Zeiten

```
LinkedIn:
- Di-Do: 8:00-10:00, 12:00, 17:00-18:00
- Beste: Dienstag & Mittwoch 9:00

Instagram:
- Mo-Fr: 11:00-13:00, 19:00-21:00
- Wochenende: 10:00-12:00

Twitter/X:
- Mo-Fr: 9:00, 12:00, 17:00
- Real-Time für Breaking News

TikTok:
- Di-Do: 19:00-21:00
- Wochenende: 12:00-15:00

Facebook:
- Mo-Fr: 13:00-16:00
- Wochenende: 12:00-13:00
```

### Frequenz-Guidelines

```
LinkedIn:
- Min: 3x/Woche
- Max: 1-2x/Tag
- Stories: täglich OK

Instagram:
- Feed: 4-7x/Woche
- Stories: täglich, mehrfach
- Reels: 3-5x/Woche

Twitter/X:
- Min: 5x/Woche
- Max: 5-10x/Tag (mit Engagement)
- Threads: 1-2x/Woche

TikTok:
- Min: 3x/Woche
- Ideal: 1x/Tag
- Konsistenz wichtiger als Menge
```

## Engagement-Management

### Response-Zeit

```
Priorität 1 (sofort, max 1h):
- Beschwerden
- Negative Erwähnungen
- PR-Krisen
- Influencer-Mentions

Priorität 2 (max 4h):
- Produktfragen
- Support-Anfragen
- Positive Erwähnungen

Priorität 3 (max 24h):
- Allgemeine Kommentare
- Simple Likes/Thanks
- Non-urgent Messages
```

### Response-Templates

```
Positives Feedback:
"Vielen Dank für das tolle Feedback, [Name]!
Freut uns sehr, dass [spezifischer Punkt] 🙏"

Produktfrage:
"Gute Frage, [Name]! [Kurze Antwort].
Für mehr Details: [Link] oder DM uns gerne."

Beschwerde:
"Das tut uns leid, [Name]. Wir möchten das klären.
Bitte DM uns deine Kontaktdaten, damit unser Team
sich direkt bei dir meldet."
```

## Content-Recycling

### Cross-Platform Anpassung

```
Blog-Artikel →
├── LinkedIn: Key Insights + Link
├── Instagram: Carousel mit Top Points
├── Twitter: Thread mit Highlights
├── TikTok: 60s Zusammenfassung
└── Facebook: Zusammenfassung + Diskussion

Webinar →
├── LinkedIn: Key Learnings + Replay Link
├── Instagram: Behind-Scenes + Quotes
├── Twitter: Live-Tweets + Recap Thread
├── TikTok: Best Moments Clips
└── YouTube: Full Recording
```

### Evergreen Content Plan

```
Recycling-Kalender:
- Monat 1: Original Post
- Monat 3: Refresh mit Updates
- Monat 6: Neues Format (z.B. Blog → Carousel)
- Monat 12: Anniversary Repost
```

## Performance Tracking

### Key Metrics

```
Awareness:
- Reach
- Impressions
- Follower Growth

Engagement:
- Engagement Rate
- Comments
- Shares/Reposts

Traffic:
- Link Clicks
- Website Traffic from Social

Conversion:
- Leads from Social
- Sign-ups
- Downloads
```

### Reporting Template

```markdown
# Social Media Report - [Monat]

## Executive Summary
- Total Reach: +X%
- Engagement Rate: X%
- Top Performing Platform: LinkedIn

## Platform Performance

### LinkedIn
- Follower: X (+X%)
- Impressions: X
- Engagement Rate: X%
- Top Post: [Link]

### Instagram
- Follower: X (+X%)
- Reach: X
- Engagement Rate: X%
- Top Post: [Link]

## Content Performance
- Best Format: Carousels
- Best Topic: [Topic]
- Worst Performer: [Type]

## Learnings & Next Month
- [Learning 1]
- [Learning 2]
- [Planned Changes]
```

## Checkliste

### Täglich
- [ ] Kommentare/DMs checken
- [ ] Geplante Posts prüfen
- [ ] Mentions monitoren
- [ ] Trending Topics prüfen

### Wöchentlich
- [ ] Content-Plan für nächste Woche
- [ ] Performance-Check
- [ ] Competitor-Analyse
- [ ] Community-Engagement

### Monatlich
- [ ] Performance-Report
- [ ] Content-Kalender Update
- [ ] Kampagnen-Planung
- [ ] Strategie-Review