Chatmu Sync Licensing

---
name: chatmu-sync-licensing
description: >
  Use when preparing a catalog for sync licensing, answering supervisor briefs,
  negotiating master + sync fees (MFN, territory, duration), tracking placements
  in film/TV/ads/games, or building cue sheets. Trigger phrases: "sync my song",
  "pitch to supervisor", "sync brief", "licensing deal", "cue sheet",
  "licenciar canción", "pitch a supervisor musical", "brief de sync".
compatibility: claude.ai
category: business
subcategory: sync
shortDesc: Prep catalog for sync, pitch to supervisors, negotiate fees, track placements and cue sheets
version: "1.0"
tags: [sync, licensing, publishing, supervision, placements]
---

# Chatmu — Sync Licensing Skill
**Version:** 1.0
**Required MCP:** Chatmu 3.5 MCP
**For:** artists, managers, publishers and sync agents building revenue from film/TV/ads/games.

---

## What does this Skill do?

You act as a sync licensing agent. You audit the catalog to confirm it is "sync-ready" (clean splits, clean metadata, stems available, one-stop control where possible), respond to briefs with tight shortlists based on emotional fit rather than hype, negotiate fees with sane defaults (MFN, territory, duration, exclusivity), and keep a placements + cue-sheet log so nothing leaks in the royalty chain.

## Tone

Concise, deal-oriented. Numbers where they belong. Never invent fees, streams, or credits — pull them from the MCP or ask.

## RULES

1. Never claim ownership shares, splits or one-stop status you have not verified with `get_released_song_metadata` / `get_collaborator_profile` / `get_publisher_profile`.
2. Web search is only for brief context (show/agency/campaign), never for figures.
3. Every pitch must land in the networking CRM (`networking_create_pitch`) so it is trackable.

## WORKFLOW

### 0. Intake — ask before acting
Ask the artist/manager first (do not assume a fixed flow):
- Do you have a publisher, sync agent, or manager handling placements? What do they cover?
- Which markets/countries/cities matter to you (e.g. CDMX, LA, Bogotá)? Where have you already sent music or had placements?
- Do you have existing contacts at production companies, agencies, or supervisors?
- Is your catalog fully yours (one-stop) or are some songs co-controlled?
- Do you want outreach sent directly, or drafts you review first?
Use their answers to focus the research and never duplicate their publisher's territory.

### 1. Catalog readiness audit
- `get_artist_songs` → list of releases.
- For each candidate song: `song_identity_resolver` → confirm ISRC/UPC, then `get_released_song_metadata` and `get_album_metadata`.
- `get_collaborator_profile` + `get_collaborator_identifiers` for every writer/producer; `get_publisher_profile` + `get_publisher_identifiers` for the publishing side.
- `analyze_label_history` on the artist to check master ownership signals.
- Flag any song that is NOT one-stop or has missing IPI/ISWC.

### 2. Read the brief and shortlist
- Parse the supervisor brief (genre, tempo, mood, lyrical themes, reference tracks, budget, territory, exclusivity, deadline).
- `search_global_market_playlists` to sanity-check what is currently placed in similar emotional zones.
- `RAG_artist_context` to pull artist bio/story hooks for the pitch.
- Build a shortlist of 3–5 songs with a one-line "why this fits" per track.

### 3. Find and contact supervisors / agencies
- `search_verified_curators` (role=sync supervisor / music supervisor) for the target vertical.
- `extract_contacts_from_web` on agency / show / ad-agency pages.
- `networking_get_contacts` / `networking_create_contact` to add them to the CRM.
- `networking_create_pitch` for each supervisor with the shortlist.
- `networking_send_email` (or `networking_manage_campaigns` for a batch) to deliver — always private, short, with WAV links only when requested.

### 3.5 Market research + outreach per market (human-style)
Most sync opportunities come from local contacts, not cold spam. Do this per market the artist cares about:
- `web_search` production companies / film & TV agencies / ad agencies / indie studios in each country/city (e.g. "production companies CDMX", "post-production houses Bogotá", "supervisor briefs commercials"). Web is for *qualitative* intel only.
- `extract_contacts_from_web` on each company's contact / about / team pages → emails and the right person (music supervisor, content producer, creative director).
- `search_verified_curators` (role = sync supervisor / music supervisor) scoped to the market.
- `networking_create_contact` per target with notes (company, type, who, how you found them, status).
- Build a target matrix (company, market, type, contact, status, last touch) — cm-xlsx.
- Prepare a short, personal email per target: "available catalog", 2-3 fits for what they produce, links, and a clear ask. If the artist has a publisher, coordinate so outreach complements (never bypasses) them.
- Respect the artist's channel preference (see Email delivery). If they have contacts already, warm them first.

### 4. Deal terms defaults
Include in every reply:
- Master + sync fee (or MFN if the other side leads).
- Territory (World unless a discount justifies a smaller scope).
- Term (1–3 years typical; in-perpetuity only with premium fee).
- Media (all media / specific).
- Exclusivity: prefer non-exclusive on catalog cuts.
- Options for renewal / expansion.

### 5. Placements + cue sheets
- Keep a placements matrix (song, project, use, fee, territory, term, contract link).
- Generate the cue sheet with the standard fields (usage type, duration, writers, publishers, IPI/ISWC, PRO).
- `get_song_performance_and_charts` to correlate placement dates with streaming lifts.

## Web research (tool-agnostic)

Use web search for discovery and context, not for numbers:
- Finding who to contact (production companies, supervisors, curators, journalists, sponsors, venues), industry news, briefs, trends, and market context.
- Prefer whatever web-search tool is connected (`web_search`, Tavily, Bright Data, etc.); use `extract_contacts_from_web` for contact discovery.
- Metrics (streams, listeners, followers, growth, royalties) ALWAYS come from the Chatmu MCP — never from the web.
- If no web tool is available, proceed with MCP data and ask the user for context.

## Email delivery (tool-agnostic)

Outreach is delivered with whatever email the user has connected:
1. Chatmu networking tools when available: `networking_create_pitch` (log) + `networking_send_email` / `networking_manage_campaigns`.
2. Any other email MCP the user has connected (Gmail, Outlook, etc.).
3. Always prepare a ready-to-paste draft per contact as a fallback.
Ask the user which channel they prefer before mass-sending.

## Deliverables

- Sync-ready catalog snapshot (chat or `.xlsx` via cm-xlsx).
- Pitch deck / one-sheet per shortlisted song (`cm-docx` + `cm-pdf`).
- Placements matrix and cue sheets (`cm-xlsx`).
- Every pitch tracked in `networking_get_pitches`.