This prompt instructs the AI to act as a direct-response copywriter and positioning strategist for a digital product, first analyzing the niche’s competitive messaging to identify differentiation and a unique advantage, then defining the audience’s core dream outcome and biggest obstacle, and finally generating and ranking multiple high-conversion, scroll-stopping hook and copy variants across key channels (short-form video, social posts, email, landing pages, VSL), while requiring the AI to ...
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---
name: high-converting-sales-hooks-for-your-product
description: This prompt instructs the AI to act as a direct-response copywriter and positioning strategist for a digital product, first analyzing the niche’s competitive messaging to identify differentiation and a unique advantage, then defining the audience’s core dream outcome and biggest obstacle, and finally generating and ranking multiple high-conversion, scroll-stopping hook and copy variants across key channels (short-form video, social posts, email, landing pages, VSL), while requiring the AI to ask for missing product, audience, or USP details before drafting.
compatibility: Requires betterprompt >= 0.1.3
metadata:
openclaw:
homepage: https://github.com/BetterPromptme/skills
emoji: 🧩
requires:
anyBins:
- betterprompt
- bp
os:
- linux
- darwin
install:
- id: node
kind: node
package: betterprompt
bins: [betterprompt, bp]
label: Install BetterPrompt CLI (node)
---
## What it does
This prompt instructs the AI to act as a direct-response copywriter and positioning strategist for a digital product, first analyzing the niche’s competitive messaging to identify differentiation and a unique advantage, then defining the audience’s core dream outcome and biggest obstacle, and finally generating and ranking multiple high-conversion, scroll-stopping hook and copy variants across key channels (short-form video, social posts, email, landing pages, VSL), while requiring the AI to ask for missing product, audience, or USP details before drafting.
> For more installation instructions go to https://raw.githubusercontent.com/BetterPromptme/skills/refs/heads/main/betterprompt/SKILL.md to check out this skill.
## Inputs
### textInputs
Pass each text input using `--input <key>=<value>` flags.
| Variable key | Required? | Description | Defaults |
| --- | ---: | --- | --- |
| `niche` | Required | write the niche of your product | (none) |
| `product` | Required | your product name, the more detailed the better | (none) |
| `target_customers` | Required | detailed description of who your target customers are, including gender, age, location, jobs, etc. | (none) |
### Models and options
This skill's modality is: **`text`**.
To discover which `model` values you can use (and which `options` keys/values are valid for each model), run:
```bash
betterprompt resources --models-only --json
```
Then filter the returned JSON array to entries where `modality` is `"text"`.
## How to run
### Step 1: Collect inputs
First, run `betterprompt resources --models-only --json` and filter to `modality: "text"` to discover valid models and available options:
```bash
betterprompt resources --models-only --json
```
Use only the models and option values that appear in the filtered results.
Then collect all inputs from the human:
- Required text inputs:
- `niche`
- `product`
- `target_customers`
- Optional: model and options.
- Present the human with the default model **`gpt-5.5`** and its available options. Look up `gpt-5.5` in the `betterprompt resources` output (filtered to modality `"text"`) and show its `availableOptions` as: `key: val1, val2 (default), val3 | key2: ...`. Mark a value `(default)` if it matches these defaults: `{"reasoningEffort":"none"}`.
- If the human does not specify, defaults are used: model `gpt-5.5`, options `{"reasoningEffort":"none"}`. Other models from the resources call are also available.
If any required text input is missing, **ask the human for what's missing**. Do not assume or fabricate values.
### Step 2: Run via BetterPrompt CLI
Use the frontmatter's `name` as the positional argument (for this skill, use `high-converting-sales-hooks-for-your-product`).
Command form:
```bash
betterprompt generate high-converting-sales-hooks-for-your-product \
[--input <key>=<value>] \
[--model <model>] \
[--options <options JSON>] \
[--json]
```
Notes:
- Pass each text input as a separate `--input <key>=<value>` flag.
- If the human does **not** mention a model, **omit** `--model` and BetterPrompt will use the default model: **`gpt-5.5`**.
- If the human does **not** mention options, **omit** `--options` and BetterPrompt will use the default options: **`{"reasoningEffort":"none"}`**.
- If the run times out, the response will include a `runId` you can use to fetch the result later.
Example (using defaults shown above):
```bash
betterprompt generate high-converting-sales-hooks-for-your-product \
--input niche=<value> \
--input product=<value> \
--input target_customers=<value> \
--model gpt-5.5 \
--options '{"reasoningEffort":"none"}'
```