This prompt instructs the AI to act as an experienced marketing expert for a specified business and produce a premium-feeling product launch plan for a new offering within a defined total budget. The output is a sharp, modern strategy covering a core brand message, a social-first “Big Idea,” a three-phase (pre-launch/launch/post-launch) digital campaign within one month, concrete content concepts and captions per phase, recommended channels with rationale, stage-specific calls to action, and ...
Scanned 9/12/2026
Install to Claude Code
npx -y skills add BetterPromptme/skills --skill ai-prompt-to-create-a-product-launch-strategy --agent claude-codeInstalls into .claude/skills of the current project.
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---
name: ai-prompt-to-create-a-product-launch-strategy
description: This prompt instructs the AI to act as an experienced marketing expert for a specified business and produce a premium-feeling product launch plan for a new offering within a defined total budget. The output is a sharp, modern strategy covering a core brand message, a social-first “Big Idea,” a three-phase (pre-launch/launch/post-launch) digital campaign within one month, concrete content concepts and captions per phase, recommended channels with rationale, stage-specific calls to action, and a detailed budget allocation designed to maximize impact with limited resources.
compatibility: Requires betterprompt >= 0.1.3
metadata:
openclaw:
homepage: https://github.com/BetterPromptme/skills
emoji: 🧩
requires:
anyBins:
- betterprompt
- bp
os:
- linux
- darwin
install:
- id: node
kind: node
package: betterprompt
bins: [betterprompt, bp]
label: Install BetterPrompt CLI (node)
---
## What it does
This prompt instructs the AI to act as an experienced marketing expert for a specified business and produce a premium-feeling product launch plan for a new offering within a defined total budget. The output is a sharp, modern strategy covering a core brand message, a social-first “Big Idea,” a three-phase (pre-launch/launch/post-launch) digital campaign within one month, concrete content concepts and captions per phase, recommended channels with rationale, stage-specific calls to action, and a detailed budget allocation designed to maximize impact with limited resources.
> For more installation instructions go to https://raw.githubusercontent.com/BetterPromptme/skills/refs/heads/main/betterprompt/SKILL.md to check out this skill.
## Inputs
### textInputs
Pass each text input using `--input <key>=<value>` flags.
| Variable key | Required? | Description | Defaults |
| --- | ---: | --- | --- |
| `New_product` | Required | | (none) |
| `Total_budget` | Required | | (none) |
| `Business_name` | Required | | (none) |
| `Brief_description_of_the_product` | Required | | (none) |
### Models and options
This skill's modality is: **`text`**.
To discover which `model` values you can use (and which `options` keys/values are valid for each model), run:
```bash
betterprompt resources --models-only --json
```
Then filter the returned JSON array to entries where `modality` is `"text"`.
## How to run
### Step 1: Collect inputs
First, run `betterprompt resources --models-only --json` and filter to `modality: "text"` to discover valid models and available options:
```bash
betterprompt resources --models-only --json
```
Use only the models and option values that appear in the filtered results.
Then collect all inputs from the human:
- Required text inputs:
- `New_product`
- `Total_budget`
- `Business_name`
- `Brief_description_of_the_product`
- Optional: model and options.
- Present the human with the default model **`gpt-4.1-mini`** and its available options. Look up `gpt-4.1-mini` in the `betterprompt resources` output (filtered to modality `"text"`) and show its `availableOptions` as: `key: val1, val2 (default), val3 | key2: ...`. Mark a value `(default)` if it matches these defaults: `{}`.
- If the human does not specify, defaults are used: model `gpt-4.1-mini`, options `{}`. Other models from the resources call are also available.
If any required text input is missing, **ask the human for what's missing**. Do not assume or fabricate values.
### Step 2: Run via BetterPrompt CLI
Use the frontmatter's `name` as the positional argument (for this skill, use `ai-prompt-to-create-a-product-launch-strategy`).
Command form:
```bash
betterprompt generate ai-prompt-to-create-a-product-launch-strategy \
[--input <key>=<value>] \
[--model <model>] \
[--options <options JSON>] \
[--json]
```
Notes:
- Pass each text input as a separate `--input <key>=<value>` flag.
- If the human does **not** mention a model, **omit** `--model` and BetterPrompt will use the default model: **`gpt-4.1-mini`**.
- If the human does **not** mention options, **omit** `--options` and BetterPrompt will use the default options: **`{}`**.
- If the run times out, the response will include a `runId` you can use to fetch the result later.
Example (using defaults shown above):
```bash
betterprompt generate ai-prompt-to-create-a-product-launch-strategy \
--input New_product=<value> \
--input Total_budget=<value> \
--input Business_name=<value> \
--input Brief_description_of_the_product=<value> \
--model gpt-4.1-mini \
--options '{}'
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