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---
name: youtube-channel-strategy
description: Build an evidence-led YouTube strategy, audience profile, content pillars and publishing calendar.
---
# YouTube Channel Strategy
1. Review public channel catalogue and authorized Analytics reports.
2. Define audience, language, viewer problem, unique value and content boundaries.
3. Group ideas into 3–5 repeatable pillars; balance evergreen and timely topics.
4. Score ideas by audience fit, demand evidence, originality, cost, rights risk and repeatability.
5. Produce a 4-week calendar with format, working title, viewer promise, owner and target date.
6. Compare performance against similar format/topic/age cohorts; do not overreact to small samples.
Deliver a strategy brief, prioritized backlog and measurable experiments. Trends are signals, not guarantees.
