Prepare Roblox games for publishing and discovery. Use for icon, thumbnail, name, description, store copy, launch positioning, genre fit, CTR improvement, first impression review, and pre-launch page readiness.
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---
name: roblox-publishing-discovery
description: Prepare Roblox games for publishing and discovery. Use for icon, thumbnail, name, description, store copy, launch positioning, genre fit, CTR improvement, first impression review, and pre-launch page readiness.
---
# Roblox Publishing Discovery
## Goal
Get the right players to click and understand the game promise immediately.
## Discovery Surface
Review:
- Game name: searchable, memorable, genre-clear.
- Icon: readable at small size, high contrast, clear subject.
- Thumbnail: shows real gameplay fantasy, not vague atmosphere.
- Description: first lines explain what players do and why to return.
- Update notes: make fresh content visible.
- Age and platform expectations.
## Positioning
- State the player fantasy plainly.
- Match genre conventions without becoming generic.
- Make the first 30 seconds align with the promise in the icon and thumbnail.
- Avoid misleading monetization or overpromising features.
## Launch Checklist
- Core loop works and is fun quickly.
- Mobile UI is readable.
- No console errors in smoke test.
- Data save/load works.
- Purchases and grants are server-authoritative.
- First live update or event is already planned.
## Output
Return:
- Name options.
- Icon/thumbnail direction.
- Store copy.
- Discovery risks.
- Pre-publish fixes ranked by click-through and retention impact.
## Next
Drive traffic to the finished page with `roblox-growth-marketing`, and gate the launch on `roblox-release-operations`.
