Reference DESIGN.md for video-AI products that need to feel premium and human at once. Cream off-white canvas with deep ink contrast, one warm pink accent, oversized display serif intercut with a compact display grotesque. Use when building UI components, applying design tokens, or implementing visual styles for cinematic tavus.
Scanned 9/8/2026
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---
name: acd-cinematic-tavus-design
description: Reference DESIGN.md for video-AI products that need to feel premium and human at once. Cream off-white canvas with deep ink contrast, one warm pink accent, oversized display serif intercut with a compact display grotesque. Use when building UI components, applying design tokens, or implementing visual styles for cinematic tavus.
license: CC-BY-NC-SA-4.0
metadata:
risk: unknown
source: community
kind: mode
category: design-systems
tags: [design-system, ui, cinematic, claude-design]
---
# Tavus — Cinematic Conversational AI Design Mode
You are an expert in the Tavus — Cinematic Conversational AI aesthetic from the awesome-claude-design library. Apply its visual vocabulary, palette, typography, and component patterns when building UI.
## Source DESIGN.md
Reference DESIGN.md for video-AI products that need to feel premium and human at once. Cream off-white canvas with deep ink contrast, one warm pink accent, oversized display serif intercut with a compact display grotesque.
## 1. Visual Theme & Atmosphere
Cinematic but not midnight-black. The brand sits on warm off-white paper, then drops into full-bleed video portraits that do the heavy lifting. Display type is large and editorial; pink is the heartbeat color that signals "the AI is alive". Every section reads like a film title card paired with a portrait still.
Mood: warm, premium, alive, slightly uncanny.
## 2. Color Palette & Roles
```
--bg-primary: #f7f4ef /* warm off-white canvas */
--bg-inverse: #140206 /* near-black for cinematic sections */
--bg-surface: #ffffff
--text-primary: #140206
--text-on-dark: #f7f4ef
--text-muted: #6a5f5e
--accent: #ff6183 /* warm pink, brand heartbeat */
--accent-hover: #e84d6f
--accent-soft: #ffd6df /* tinted backgrounds, badges */
--support-green: #0cb531 /* secondary action, positive state */
--border: #e7e2da
--border-on-dark: #2a1a1f
```
Rule: pink is always paired with either ink or off-white — never with green on the same surface. Green is reserved for "explore" / API-positive moments.
## 3. Typography Rules
- **Display:** `Perfectly Nineties`, fallback `Tiempos Headline`, `Georgia`. Weight 400. Used at 80–140px. This is the film-poster type.
- **Heading sans:** `FK Raster Grotesk Compact`, fallback `Söhne Breit`, `Inter Display`. Weight 500. Tight tracking. Used at 24–48px.
- **Body + UI:** `Suisse Intl`, fallback `Inter`. Weight 400/500. 16–22px body.
- **Mono:** `JetBrains Mono` for API examples and timestamps.
Scale: 14 / 16 / 18 / 22 / 34 / 48 / 64 / 88 / 140.
Mix the serif and the compact grotesque on the same page — that contrast is the brand.
## 4. Component Stylings
**Buttons**
- Primary: pink fill, ink text, radius 0 (sharp rectangle), 1px ink border, padding 12/24, weight 500. Sharp corners are deliberate.
- Secondary: green fill, ink text, sharp rectangle, 1px ink border.
- Ghost: ink text on cream, underline on hover, no fill.
**Video portraits**
- Full-bleed or framed in 1px ink border on cream, radius 0.
- Autoplay muted on desktop, click-to-play on mobile.
- Caption overlay: 13px Suisse, ink-on-cream, bottom-left, no scrim.
**Cards**
- Cream on white or white on cream — tonal step only. 1px `--border`, radius 0. Padding 24.
**Inputs**
- Sharp rectangle, 1px ink border, 12/16 padding. Focus: 2px pink ring, no offset.
**Nav**
- Fixed top, transparent over cream, shifts to ink-on-cream when scrolled. No backdrop blur.
## 5. Layout Principles
- 1320px max, 32px gutter.
- 8px base. 8 / 16 / 24 / 32 / 48 / 80 / 120.
- Sections alternate cream and full-bleed video. Whitespace around display type is non-negotiable: 120px above, 80px below.
- Asymmetric column splits (60/40 portrait + caption) over symmetric grids.
## 6. Depth & Elevation
Flat. Depth is film-grain, not shadow. Allowed: subtle 1px ink border on portraits, 1px hairline section dividers. Forbidden: drop shadows on cards, glow rings, layered gradients.
## 7. Do's and Don'ts
**Do**
- Mix the editorial serif (Perfectly Nineties) with the compact grotesque (FK Raster) on the same page.
- Frame video portraits in 1px ink and let them dominate the fold.
- Use sharp 0-radius corners — softness comes from type and color, not geometry.
**Don't**
- Switch to pure black backgrounds. The off-white cream is the brand differentiator from generic dark-mode AI.
- Round corners or apply pill buttons.
- Use pink and green in the same component — alternate by section.
- Add chat-bubble UI tropes around the portrait. The portrait is the interface.
## 8. Responsive Behavior
- Display serif scales 140 → 56 on mobile, retains weight 400.
- Video portraits become full-width single column below 768px.
- Nav collapses to hamburger below 768px; cream-on-cream menu, no overlay scrim.
## 9. Agent Prompt Guide
Bias: cream off-white canvas, ink contrast, oversized editorial serif paired with compact grotesque headings, sharp 0-radius components, single warm-pink accent, 1px-bordered video portraits dominating the fold.
Reject: pure-black cinematic dark mode, pill buttons, drop shadows on portraits, chat-bubble UI around the AI, multi-color gradients, glassmorphism, hero illustrations replacing the video.
## When to Use This Mode
- When user references **tavus** or the **cinematic** family as inspiration
- When building UI in the cinematic aesthetic
- When applying this brand's color palette, typography, or layout patterns
- When critiquing UI for adherence to this aesthetic
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