Linkedin Post Writer

---
name: linkedin-post-writer
description: >
  Writes LinkedIn posts in the user's own voice, from a real observation or earned insight —
  not engagement-bait or growth-hacking templates. Use when drafting a LinkedIn post, turning
  a work observation or lesson into a post, or reviewing a LinkedIn draft for tone. Normally
  invoked by `writing-system` once LinkedIn is the chosen platform, but works standalone too.
  Companion skill: `x-thread-writer`, for the same voice on X/Twitter.
---

# LinkedIn Post Writer

## Core Philosophy

One post is one observation or one earned insight — never a manufactured hook chasing
virality. If you don't have a real thing that happened, don't post today.

No growth-hacking. No swipe files, no "top 1% craftsmanship" hour-counting, no funnel
language (ToF/MoF/BoF), no fabricated stats, no "link in comments" bait. If a post needs a
trick to work, the observation underneath it isn't strong enough yet — find a better one
instead of engineering around a weak one.

## Two Formats

### The Nota (default — use this for most posts)

Short, dated, one observation, no title needed. Something ordinary or annoying happened →
write it the same day, with the numbers actually counted (how many, how long, how much) →
connect it to one principle, not two. 3 short paragraphs is plenty. The bar for "worth
posting" is lower than it feels — mundane-but-specific beats impressive-but-vague.

### The Insight Post (occasional — for a real earned lesson)

```
Line 1 (opening): States the actual claim. Plain, not curiosity-gap.
Line 2: blank — forces the opening line to stand alone before "see more" truncation
Lines 3-6 (context): why this came up, briefly
Lines 7-10 (insight): the core idea, with one concrete number or artifact
Lines 11-13 (takeaway): what someone should do or think differently
Last line: one genuine question you actually want answered — not "agree?" or "thoughts?"
```

150-400 words. Longer posts bury the insight. Comments matter more than likes on this
platform, so the closing question should be one you'd actually want to discuss, not
engagement filler.

## Platform Mechanics (facts, not voice)

- Roughly the first 2-3 lines show before the "see more" truncation on mobile — the opening
  line has to work standalone, assume nothing after it gets read.
- One CTA maximum, and it should point at something real: a question, an artifact, a specific
  next step. Never stack "follow + repost + comment + subscribe."

## Voice Rules (non-negotiable)

- **No "No es X. Es Y." / "not X, but Y" constructions** — including in the opening line.
  Use an earned contrast instead: "in theory X, in practice Y, so Z" — built from what
  actually happened, not from negating a strawman.
- **No em dashes.**
- **No hype vocabulary**: "dive into", "unlock", "elevate", "unleash", "next-gen",
  "game-changer", "synergy", "robust", "leverage", "landscape".
- **No urgency, scarcity, or exclusivity devices.** Nothing engineered to stop the reader
  from thinking — "before it's too late", "only X spots", fake countdowns.
- **No claim you couldn't defend if challenged directly.** If you wouldn't say it to someone
  who knows the details, don't post it.
- **A counted number beats a superlative.** "Cut review time from 3 days to 4 hours" — not
  "significantly faster."
- **Short paragraphs.** 1-3 lines. This is read on a phone.
- **Surface the obvious objection instead of hiding it.** If there's a real pushback to what
  you're claiming, name it in the post — it reads as more credible, not less.
- **Plain opening line beats a formula.** No "the secret nobody tells you about X", no
  fabricated urgency in the first line. State the claim.

## Before Publishing

- [ ] Real observation or earned insight — not a topic picked because it "performs"
- [ ] Grep your own draft for "no es… es" / "not X, but Y" — zero hits, including the opening
      line
- [ ] Zero em dashes
- [ ] Zero hype words from the banned list above
- [ ] One CTA max, and it's specific — not generic engagement bait
- [ ] Every number in the post is real and counted, not estimated for effect
- [ ] If there's an obvious objection to the claim, it's in the post

## See Also

- `writing-system` — the orchestrator: idea capture and platform selection happen there;
  this skill is what it hands off to once LinkedIn is the chosen platform.
- `x-thread-writer` — same voice rules, adapted for X/Twitter's shorter, faster format.