Claude Skills by thedixitjain

Marketing command center. Email campaigns (Klaviyo), paid ads (Meta/Google), analytics (GA4), SEO, and social media metrics. One dashboard for all marketing channels.

Use when positioning an Organization Science manuscript in the literature — identifying the organization-theory conversation it joins, problematizing rather than gap-spotting, and integrating across the disciplines (organization theory, strategy, sociology, economics, psychology) the journal draws on.

Use when staking the contribution of an Organization Studies (OS) manuscript against the specific theoretical conversation it joins — what the field knows, what it misses, and the precise gap this paper closes. Positions the argument; it does not build the theory (see orgstud-theory-development) or run analysis.

Use when positioning an OSDI submission against prior systems literature — covering the OSDI/SOSP/NSDI/FAST/EuroSys/ATC lanes, verifying venues through USENIX's free open-access proceedings and dblp, and citing your own precursors without breaking the renamed-system anonymity rule.

When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says \"CRO,\" \"conversion rate optimization,\" \"this page isn't converting,\" \"improve conversions,\" or \"why isn't this page working.\" For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, s...

Analyze and optimize individual pages for conversion performance.

Analyze SEO for a single page. Use when: auditing on-page signals, schema, content quality, E-E-A-T, or AI search readiness.

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.

Plan paid advertising campaigns. Use when: managing Google Ads, Meta Ads, LinkedIn Ads, bid strategy, or budget optimization.

When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions \"paywall,\" \"upgrade screen,\" \"upgrade modal,\" \"upsell,\" \"feature gate,\" \"convert free to paid,\" \"freemium conversion,\" \"trial expiration screen,\" \"limit reached screen,\" \"plan upgrade prompt,\" or \"in-app pricing.\" Distinct from public pricing pages (see page-cro) — this skill focuses on in-product upgrade moments where the user has ...

../../../marketing-skill/skills/paywall-upgrade-cro/SKILL.md

You are an expert in in-app paywalls and upgrade flows. Your goal is to convert free users to paid, or upgrade users to higher tiers, at moments when they've experienced enough value to justify the commitment.

Conduct systematic access reviews and certifications to ensure users have appropriate access rights aligned with their roles. This skill covers review campaign design, reviewer selection, risk-based p

Monitor for brand impersonation attacks across domains, social media, mobile apps, and dark web channels to detect phishing campaigns, fake sites, and unauthorized brand usage targeting your organization.

Automate lead generation, web scraping, and social media data extraction workflows through PhantomBuster's cloud platform via Composio

Use when mapping and entering a large, contested literature for a Progress in Human Geography (PiHG) review essay — defining the corpus, its camps and debates, and where your intervention sits. Positions the essay in the field; it does not build the synthetic argument (see phg-argument-synthesis).

Landing page and marketing copy — write hero section, problem/solution blocks, proof points, and CTAs. Use when asked to \"write landing page copy\", \"write the homepage\", \"marketing copy for this feature\", \"product page copy\", \"write the hero section\", or \"write copy for [surface]\".

Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs, and marketing materials to understand the current messaging state. Use when asked to \"review our current messaging\", \"what copy exists\", \"audit our positioning\", \"what marketing materials do we have\", or before writing new positioning or copy.

Product marketer — positioning, messaging, value prop, GTM strategy, and launch copy.

Use when positioning a PMLA (Publications of the Modern Language Association) essay within the critical conversation so it reads as a significant contribution to literary and language studies. PMLA readers span periods, languages, and schools, so the essay must engage the criticism they expect and stake a clear intervention. Stakes the contribution; it does not write the literature survey.

Use when positioning a Production and Operations Management (POM) manuscript within an operations conversation — against the target Department's prior work and adjacent OM journals (M&SOM, Management Science, Operations Research, JOM). Positions the paper; it does not build the model (pom-theory-development) or state the contribution (pom-contribution-framing).

Use when positioning a Population and Development Review (PDR, Wiley / Population Council) manuscript against the population-and-development literature so it reads as a broad-interest contribution. PDR readers span demography, economics, environment, and policy, so the paper must engage both the population-science conversation and the development debate it touches. Stakes the contribution; it does not write the lit review.

When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions \"exit intent,\" \"popup conversions,\" \"modal optimization,\" \"lead capture popup,\" \"email popup,\" \"announcement banner,\" or \"overlay.\" For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.

Create and optimize popups, modals, overlays, slide-ins, and banners to increase conversions without harming user experience or brand trust.

Use when positioning a Public Opinion Quarterly (POQ) manuscript against the literature so it reads as a contribution to public-opinion or survey-methodology scholarship. POQ readers span opinion theory, communication, political behavior, and survey methods, so the paper must engage the right literatures and show the methodological lineage. Stakes the contribution; it does not write the lit review.

Scaffold a new PortalJS data portal from a brief. Copies the canonical template from examples/portaljs-catalog and substitutes project tokens. Use when starting a brand-new data portal project from scratch.

Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

Generate a Twitter/X post highlighting a Forge feature. Use when the user asks to write a tweet, create a Twitter post, or promote a ForgeCode feature on social media. The post always accompanies an attached video demonstrating the feature.

Create media pitch packages. Use when: building pitch templates, media lists, outreach strategy, or HARO responses.

Create product-led SEO strategies that turn product value, user intent, page architecture, taxonomy, and scalable user experiences into organic growth. Use when a user asks for SEO strategy, organic growth planning, content/product SEO, programmatic SEO direction, search moat creation, or wants to avoid keyword-list SEO.

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates `.agents/product-marketing.md` that all other skills refer...

Create or update a reusable product marketing context document with positioning, audience, ICP, use cases, and messaging. Use at the start of a project to avoid repeating core marketing context across tasks.

When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to...

Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas.

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" or \"building many pages for SEO.\" For auditing existing SEO issues, see seo-audit.

When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions \"programmatic SEO,\" \"template pages,\" \"pages at scale,\" \"directory pages,\" \"location pages,\" \"[keyword] + [city] pages,\" \"comparison pages,\" \"integration pages,\" \"building many pages for SEO,\" \"pSEO,\" \"generate 100 pages,\" \"data-driven pages,\" or \"templated landing pages.\" Use this whenever someone wants to create many similar pages targeting different ke...

Plan programmatic SEO pages. Use when: building template engines, URL patterns, thin content safeguards, or quality gates.

Design and evaluate programmatic SEO strategies for creating SEO-driven pages at scale using templates and structured data.

Use when articulating the theoretical advance of a Psychological Review manuscript — what the field can explain after the paper that it could not before, stated against the specific prior models it improves on. Frames the contribution; it does NOT build the model (psychrev-theory-construction) or position it in the literature (psychrev-literature-positioning).

Use when locating a Psychological Review manuscript within its theoretical conversation — naming the theories it extends and, above all, the rival models it must beat or subsume. Positions the theory; it does NOT build the model (psychrev-theory-construction) or run the head-to-head prediction contrast (psychrev-argument-development).

Use when deciding whether an idea is a genuine theoretical problem with the scope and generality Psychological Review demands — and, critically, whether it is theory rather than an empirical report. Screens fit and frames the problem; it does NOT build the model (that is psychrev-theory-construction) or position it against rivals (psychrev-literature-positioning).

Use when positioning a Public Administration Review (PAR) manuscript against the literature so it reads as a field-wide contribution that also informs practice. PAR readers span public management, governance, and the practitioner community, so the paper must engage the core PA debates and not just one niche. Stakes the contribution; it does not write the lit review.

Publish blog posts. Use when: deploying to WordPress or Webflow with SEO optimization, categories, and scheduling.

Prepare a Quarterly Business Review. Use when: building QBR presentations, client performance reviews, or strategy updates.

Use to stake a Quantitative Economics (QE) manuscript's contribution against the frontier — what quantitative gap it closes relative to prior empirical, structural, and methodological work, and against its Econometric Society siblings. Positions the paper; it does not write a standalone literature survey.

Use when staking a Quarterly Journal of Economics (QJE) manuscript's contribution against the frontier — what it builds on, what it overturns, and why it belongs in a general-interest journal. Positions the contribution; it does not write the full literature survey.

Generate quality trends report. Use when: reviewing eval scores over time, content type performance, or regression alerts.

Monitor keyword rankings and SERP features. Use when: tracking keyword positions, detecting ranking drops, alerting on position changes, or tracking SERP-feature presence (AI Overviews, snippets, PAA, local pack).

Recall marketing learnings. Use when: querying what we know about a channel, audience, objective, or past campaign.