Claude Skills by rampstackco

Audit content gaps and decay using Ahrefs MCP data: missing topics, thin coverage, outdated content, and decaying pages. Use this skill when planning a content roadmap, refreshing a stale catalog, building topical authority, or identifying which existing pages need update versus replacement. Triggers on content gap, content audit, content refresh, content roadmap, decaying content, content decay, topical authority, what topics should we cover, where is competitor content stronger. Also trigge...

Find keywords competitors rank for that the target property does not, and prioritize them by opportunity. Uses Ahrefs MCP for keyword and competitor data. Use this skill when planning content investment, identifying quick wins, building a content calendar against a competitor set, or scoping a market entry. Triggers on keyword gap, content gap, competitor keywords, opportunity keywords, what should we target, where are competitors winning, keyword opportunity. Also triggers when planning cont...

Run keyword research, classify by search intent, cluster into topical groups, and prioritize for content production. Use this skill whenever the user asks to do keyword research, find target keywords, identify ranking opportunities, classify search intent, build a topical map, or plan a content strategy around what people search for. Triggers on keyword research, keyword strategy, search intent, keyword clustering, topic clusters, keyword difficulty, search volume, ranking opportunity, conten...

Plan and execute off-page SEO including link building, digital PR, brand mentions, citation building, and external authority signals. Use this skill whenever the user wants to build backlinks, plan a digital PR campaign, list local citations, run guest post outreach, develop linkable assets, recover lost links, or audit a backlink profile for risk. Triggers on link building, backlinks, digital PR, brand mentions, citation building, guest post, outreach, linkable asset, broken link building, H...

Set up and run rank tracking using Ahrefs MCP: pick the right keywords to track, segment them by purpose, set baselines, and define alert thresholds. Use this skill when starting a new tracking project, baselining for a campaign, choosing what to monitor, or building a rank reporting cadence. Triggers on rank tracking, keyword tracking, monitor rankings, track positions, what should we track, ranking dashboard, baseline rankings, alert thresholds. Also triggers when a stakeholder wants weekly...

Triage technical SEO findings from Ahrefs Site Audit (and similar crawlers) by SEO impact, not just severity. Use this skill when reviewing crawl results, prioritizing technical fixes, scoping a technical SEO sprint, or after running any site-wide crawl. Triggers on site audit results, technical fix list, crawl errors, technical SEO triage, prioritize technical issues, what should we fix first, broken links, redirect chains. Also triggers when a long list of crawler issues is creating decisio...

Run a comprehensive technical SEO audit covering crawlability, indexability, rendering, site architecture, structured data, page experience, security, and internationalization. Use this skill whenever the user asks about technical SEO, crawl issues, indexing problems, sitemaps, robots.txt, canonical tags, schema markup, page speed, Core Web Vitals, hreflang, redirects, or site-wide search performance. Triggers on technical SEO, site audit, crawlability, indexability, sitemap, robots.txt, cano...

Diagnose organic traffic changes (drops, stalls, or unexpected wins) using Ahrefs MCP plus Search Console data. Use this skill when traffic suddenly dropped, has been flat despite investment, after an algorithm update, after a migration or deploy, or when a competitor seems to be taking share. Triggers on traffic dropped, traffic decline, traffic stalled, organic decline, lost rankings, why is traffic down, algorithm update, post-migration traffic loss, traffic diagnosis. Also triggers when s...

Communicate effectively with stakeholders across functions and seniority levels. Use this skill when writing status updates, preparing executive reviews, sharing technical decisions with non-technical audiences, managing up, communicating bad news, or designing the communication cadence for a project. Triggers on stakeholder update, status report, executive summary, exec review, manage up, communicate bad news, project comms, status meeting, weekly update. Also triggers when a project is goin...

Plan and run usability tests on existing or prototype designs including test design, task scripts, moderation, observation, and findings synthesis. Use this skill whenever the user wants to test usability, run a moderated test, run an unmoderated test, validate a design, find usability issues, or improve task completion. Triggers on usability test, usability testing, moderated test, unmoderated test, task script, think aloud, prototype testing, user testing, design validation, task completion...

Plan and execute user research including research planning, recruiting, interview design, qualitative synthesis, and translating findings into product decisions. Use this skill whenever the user wants to plan user research, design interviews, recruit participants, conduct discovery, run formative research, or synthesize qualitative findings. Triggers on user research, UX research, user interviews, discovery research, generative research, formative research, qualitative research, user insights...

Evaluate, select, and contract with vendors and SaaS tools. Use this skill when comparing alternatives, running an RFP, scoring vendors against criteria, negotiating contracts, planning a switch, or assessing a vendor's risk. Triggers on vendor evaluation, RFP, vendor selection, build vs buy, SaaS evaluation, vendor scorecard, vendor comparison, contract negotiation, vendor switch, procurement. Also triggers when a renewal is coming up or when a tool isn't meeting expectations.

Produce honest product reviews and buying guides without fabricated first-hand experience, using disclosed evidence tiers: verified specs, owner-experience synthesis at scale, expert triangulation, and hands-on only when true. Use this skill whenever the user wants to write product reviews or buying guides without hands-on access, set up a review methodology, add evidence disclosure to review content, align reviews with Google's reviews system or FTC affiliate disclosure expectations, or deci...