Claude Skills by rampstackco

Plan and run a multi-language or multi-region site. Use this skill when adding new locales, choosing URL structure for languages (subfolders vs subdomains vs ccTLDs), implementing hreflang, planning translation workflow, handling currency and date formats, designing for RTL languages, or auditing a stalled internationalization rollout. Triggers on internationalization, i18n, localization, l10n, hreflang, multi-language, translation workflow, RTL, locale, ccTLD, subfolder vs subdomain, languag...

Build customer journey maps and service blueprints that visualize the end-to-end user experience including touchpoints, emotions, friction, and underlying systems. Use this skill whenever the user wants to map a customer journey, build a service blueprint, identify friction across an experience, align teams on the user experience, or visualize touchpoints and pain points. Triggers on customer journey, journey map, service blueprint, user journey, experience map, touchpoint analysis, friction ...

The Jobs-to-be-Done framework as applied product methodology. Job statements, struggling moments, hire and fire criteria, the difference between feature-thinking and job-thinking. Honest about where JTBD adds clarity (discovery, prioritization, positioning) and where it becomes performative ritual (job-statement workshops that do not drive decisions, persona-theater disguised as JTBD). Triggers on jobs-to-be-done, JTBD, job statements, struggling moments, hire criteria, fire criteria, switch ...

Write landing page copy with attention to the hero, value proposition, social proof, objection handling, and conversion-focused CTAs. Use this skill whenever the user wants to write a landing page, sales page, hero section, or any conversion-focused web copy. Triggers on landing page, sales page, hero copy, value proposition, headline, subheadline, hero section, CTA copy, conversion copy, opt-in page, squeeze page. Also triggers when the user has a marketing campaign or product launch needing...

Plan and execute a launch runbook covering pre-launch verification, go-live procedures, DNS cutover, post-launch monitoring, and rollback procedures. Use this skill whenever the user is preparing to launch a website or product, planning a DNS cutover, building a go-live checklist, or executing a launch day. Triggers on launch runbook, go-live, launch day, DNS cutover, deploy to production, site launch, product launch, cutover plan, launch checklist, deployment procedure. Also triggers when a ...

Designing lead magnets that earn the email. The discipline of building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next. Honest about thin-bait (overpromises, underdelivers), kitchen-sink-resource (everything, helps with nothing), and earned-value-magnet (delivers standalone value while qualifying the lead). Triggers on lead magnet, gated content, opt-in of...

Generate logo variants for a brand or organization, producing multiple production-grade marks across different architectures (wordmark, lockup, symbol-only, letterform-as-symbol, monogram) with rationale, application specs, and decision-ready presentation. Distinct from `brand-identity`, which produces a complete identity system covering logo plus color plus type plus voice plus applications. This skill goes deep on the logo specifically: typographic register selection, symbol approach taxono...

Patterns for individual long-form content pieces. Case studies, whitepapers, research reports, definitive guides, manifestos, ebooks, long-form tutorials. The structural disciplines that distinguish publication-quality long-form from bloggy-long padding or academic bloat. Different from pillar-content-architecture (which covers hub structure); this skill covers individual deep-dive pieces. Triggers on long-form content, case study writing, whitepaper, research report, definitive guide, ebook,...

Plan and run a media pipeline for images, video, and downloadable assets. Use this skill when designing image storage and delivery, choosing formats (WebP, AVIF), setting up responsive images, picking a video host, organizing a brand asset library, or auditing a slow image pipeline. Triggers on image pipeline, asset library, DAM, image optimization, WebP, AVIF, responsive images, video hosting, image CDN, asset workflow, media management. Also triggers when images are slow, broken, or scatter...

Design and run a monitoring system for a website or web app. Use this skill when setting up uptime checks, defining SLOs, configuring error tracking, choosing what to alert on, designing on-call rotations, or fixing alert fatigue. Triggers on monitoring, alerts, uptime, SLO, SLA, error rate, on-call, pager, alert fatigue, observability, dashboards, what should we monitor. Also triggers when an incident reveals a gap in monitoring.

Designing forms with multiple steps, progress indicators, conditional logic, and save-and-resume mechanics. The discipline of breaking complex data collection into stages that respect cognitive load while maintaining completion intent. Honest about kitchen-sink-single-page (overwhelms before the user starts), progress-theater (steps without genuine staging), and genuinely-staged (each step earns its own page) patterns. Triggers on multi-step form, multi-page form, form wizard, signup wizard, ...

OKR design as actually shipped, not as conference-talk theory. Outcome statements that drive decisions, key results that measure the right thing, scoring discipline, mid-quarter recalibration, and the difference between sandbagged OKRs (always 100%) and aspirational OKRs (always 30%) and stretch OKRs (genuine ambition with quarterly accountability). Triggers on OKR design, OKR setting, key result design, OKR scoring, mid-quarter recalibration, OKR cascading, outcomes vs outputs, quarterly pla...

Designing first-run product onboarding wizards that get users to the ah-ha moment without overwhelming them. Step architecture, progressive disclosure, escape hatches, completion incentives, drop-off measurement. Honest about tutorial-overload (dump everything upfront), skip-friendly-empty (skipped onboarding leads to abandoned product), and earned-progressive-disclosure (right things at the right moments) patterns. Triggers on onboarding wizard, product onboarding, first-run experience, sign...

A discipline for running paid media that does not light money on fire. Hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what NOT to spend on, attribution reality, and the failure modes that produce expensive lessons. Triggers on paid media strategy, ad budget allocation, channel selection, paid media plan, audit my Google Ads, audit my Meta Ads, scale paid media, kill underperforming campaign, paid media hypothesis, ad ...

Diagnose and fix web performance issues including Core Web Vitals (LCP, INP, CLS), bundle size, asset optimization, render performance, and runtime efficiency. Use this skill whenever the user wants to improve page speed, fix Core Web Vitals, optimize assets, reduce bundle size, debug slow renders, or systematically improve a site's performance. Triggers on performance, page speed, Core Web Vitals, LCP, INP, CLS, FID, TTFB, bundle size, code splitting, image optimization, lazy loading, render...

How to design a content hub that earns topical authority. Pillar topic selection, cluster planning, internal linking architecture, URL structure, pillar and cluster page anatomy, topical authority signals for SEO and AEO/GEO, and the maintenance discipline that distinguishes intentional hubs from accidental orphans. Triggers on pillar content, content hub, topic cluster, topical authority, content architecture, hub and spoke, pillar page, cluster page, content silo, internal linking strategy....

Translate ideas, feature requests, or vague concepts into specific, actionable dev briefs. Use this skill whenever the user has an idea they want to build, a feature to spec out, a bug to file, a project to scope, or needs to convert a half-formed idea into a clear implementation brief. Triggers on I want to add, we should build, can we make, what is the plan for, how do we implement, dev brief, feature spec, PRD, user story, acceptance criteria, scope this, prioritize. Also triggers when the...

How to actually instrument product analytics correctly. Event taxonomy, property design, naming conventions, schema versioning, identity stitching, funnel design, retention cohorts, North Star metric selection, dashboard hygiene, instrumentation debt, and the failure modes that produce data nobody trusts. Triggers on product analytics setup, event taxonomy, tracking plan, instrumentation, schema versioning, North Star metric, retention cohorts, funnel design, naming conventions, instrument ne...

Designing build-your-own product configurators (Tesla-style, custom-pricing, plan-builders) with constraint logic, real-time pricing, validation, and save-and-share mechanics. Honest about infinite-options (decision paralysis), canned-bundles-only (no real customization), and guided-configuration (smart defaults plus meaningful constraints plus escape hatches) patterns. Triggers on configurator design, build-your-own, custom configuration, plan builder, product customizer, configuration tool....

How to design and run a programmatic SEO program that produces durable traffic instead of penalty-bait. Data source identification, template design, schema patterns, quality control at scale, internal linking architecture, crawl budget management, AEO/GEO for programmatic pages, refresh discipline, and the make-or-break question of whether pSEO is the right answer for your program at all. Triggers on programmatic SEO, pSEO, scaled content, page generation, template SEO, location pages, compar...

Run QA testing on a page, feature, or full site at one of three depth tiers (smoke, standard, full). Use this skill whenever the user asks to test a page, audit a site, check for bugs, verify a deploy, run a QA sweep, or review accessibility, performance, or SEO basics. Triggers on test, QA, audit, verify, check, is it working, does it look right, broken, 404, image not loading, post-deploy check, regression test. Also triggers proactively after any significant code change or new page launch ...

Designing quizzes, personality assessments, and recommendation tools that segment users into actionable categories rather than generating clicks for clicks' sake. Question architecture, scoring algorithms, result categorization, recommendation mapping, lead capture integration. Honest about clickbait-quiz (engagement only), vanity-result (entertaining, not useful), and actionable-segmentation (genuine categorization that drives next-step recommendations) patterns. Triggers on quiz, assessment...

Build a multi-quarter roadmap from a backlog of ideas, requests, and ongoing initiatives. Use this skill when planning the next quarter, sequencing dependent work, balancing build vs improve vs maintain, or making the case for what NOT to do. Triggers on roadmap, quarterly planning, what should we build next, sequencing, prioritization, OKR planning, capacity planning, what's on the roadmap, plan the year, what to ship next quarter. Also triggers when stakeholders are pulling in different dir...

Designing meeting schedulers and booking experiences that qualify leads, set up calls well, and convert at higher rates than a generic Calendly link. Availability logic, qualification gating, prep automation, follow-up sequencing. Honest about any-time-friction (no qualification, just a booking link), interrogation-gate (so much qualification it scares users off), and qualified-fast-path (just enough qualification to set up the call well) patterns. Triggers on scheduler design, meeting bookin...

Establish a security baseline for a website or web app. Use this skill when configuring HTTPS and TLS, setting security headers, planning secrets management, evaluating CSP policies, doing a basic security audit, or hardening a site before launch. Triggers on security headers, HTTPS, TLS, CSP, content security policy, HSTS, secrets management, vulnerability scan, security audit, harden, OWASP, security baseline. Also triggers when a security review is required for compliance or before going l...

Optimize content and site structure for AI-driven search experiences including AI overviews, large language model citations, generative answer engines, and AI assistants. Use this skill whenever the user wants to optimize for AI search, get cited by language models, appear in AI overviews, build llms.txt, structure content for AI extraction, or future-proof their SEO for the shift from blue links to AI answers. Triggers on AEO, GEO, AI search, AI SEO, AI overview, generative search, LLM optim...

Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. Use this skill when running a comprehensive SEO audit, scoping a quarterly health check, doing pre-acquisition SEO due diligence, or post-migration verification. Triggers on full SEO audit, comprehensive SEO review, SEO health check, audit my site, SEO due diligence, audit suite, comprehensive audit, end-to-end SEO. Also triggers when a stakeholder wants the complete picture rather than a single-dimension audit.

Audit a backlink profile using Ahrefs MCP data: profile health, anchor text distribution, toxic link identification, lost link reclamation, and gap analysis against competitors. Use this skill when reviewing backlink health, scoping a disavow project, recovering from a manual action, planning link building, or doing M&A due diligence on a property's link equity. Triggers on backlink audit, link profile, toxic links, disavow, anchor text analysis, lost links, link reclamation, referring domain...

Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who ...

Audit existing content across a site to decide what to keep, update, merge, redirect, or delete. Use this skill whenever the user wants to audit existing content, fix content decay, resolve keyword cannibalization, prune underperforming pages, prioritize content updates, or apply a keep/update/merge/redirect/delete framework to a content library. Triggers on content audit, content decay, content refresh, cannibalization, keyword cannibalization, prune content, delete pages, redirect old pages...

Audit content gaps and decay using Ahrefs MCP data: missing topics, thin coverage, outdated content, and decaying pages. Use this skill when planning a content roadmap, refreshing a stale catalog, building topical authority, or identifying which existing pages need update versus replacement. Triggers on content gap, content audit, content refresh, content roadmap, decaying content, content decay, topical authority, what topics should we cover, where is competitor content stronger. Also trigge...

Find keywords competitors rank for that the target property does not, and prioritize them by opportunity. Uses Ahrefs MCP for keyword and competitor data. Use this skill when planning content investment, identifying quick wins, building a content calendar against a competitor set, or scoping a market entry. Triggers on keyword gap, content gap, competitor keywords, opportunity keywords, what should we target, where are competitors winning, keyword opportunity. Also triggers when planning cont...

Run keyword research, classify by search intent, cluster into topical groups, and prioritize for content production. Use this skill whenever the user asks to do keyword research, find target keywords, identify ranking opportunities, classify search intent, build a topical map, or plan a content strategy around what people search for. Triggers on keyword research, keyword strategy, search intent, keyword clustering, topic clusters, keyword difficulty, search volume, ranking opportunity, conten...

Plan and execute off-page SEO including link building, digital PR, brand mentions, citation building, and external authority signals. Use this skill whenever the user wants to build backlinks, plan a digital PR campaign, list local citations, run guest post outreach, develop linkable assets, recover lost links, or audit a backlink profile for risk. Triggers on link building, backlinks, digital PR, brand mentions, citation building, guest post, outreach, linkable asset, broken link building, H...

Run a comprehensive on-page SEO audit or optimization pass covering title tags, meta descriptions, header structure, content quality, internal links, image optimization, URL hygiene, and on-page schema. Use this skill whenever the user asks to optimize a page, audit on-page SEO, fix titles or meta tags, review header structure, check internal linking, improve a single URL's search performance, or write SEO-friendly copy. Triggers on on-page SEO, page audit, title tag, meta description, H1, he...

Set up and run rank tracking using Ahrefs MCP: pick the right keywords to track, segment them by purpose, set baselines, and define alert thresholds. Use this skill when starting a new tracking project, baselining for a campaign, choosing what to monitor, or building a rank reporting cadence. Triggers on rank tracking, keyword tracking, monitor rankings, track positions, what should we track, ranking dashboard, baseline rankings, alert thresholds. Also triggers when a stakeholder wants weekly...

Triage technical SEO findings from Ahrefs Site Audit (and similar crawlers) by SEO impact, not just severity. Use this skill when reviewing crawl results, prioritizing technical fixes, scoping a technical SEO sprint, or after running any site-wide crawl. Triggers on site audit results, technical fix list, crawl errors, technical SEO triage, prioritize technical issues, what should we fix first, broken links, redirect chains. Also triggers when a long list of crawler issues is creating decisio...

Run a comprehensive technical SEO audit covering crawlability, indexability, rendering, site architecture, structured data, page experience, security, and internationalization. Use this skill whenever the user asks about technical SEO, crawl issues, indexing problems, sitemaps, robots.txt, canonical tags, schema markup, page speed, Core Web Vitals, hreflang, redirects, or site-wide search performance. Triggers on technical SEO, site audit, crawlability, indexability, sitemap, robots.txt, cano...

Diagnose organic traffic changes (drops, stalls, or unexpected wins) using Ahrefs MCP plus Search Console data. Use this skill when traffic suddenly dropped, has been flat despite investment, after an algorithm update, after a migration or deploy, or when a competitor seems to be taking share. Triggers on traffic dropped, traffic decline, traffic stalled, organic decline, lost rankings, why is traffic down, algorithm update, post-migration traffic loss, traffic diagnosis. Also triggers when s...

Step-by-step guide for creating your own Claude Skills, from deciding whether a skill is the right tool to writing the SKILL.md file, structuring reference material, and making it trigger reliably. Use when you want to package a workflow, framework, or repeated task into a reusable Skill, when an existing skill is not triggering or not loading the right context, when you are auditing a skill that is underperforming, or when you want to publish a skill for others. Also triggers when someone as...

Design a structured onboarding experience that gets new team members productive in 30, 60, and 90 days. Use when a new hire is joining, when contractors or agency partners need to ramp up, when an existing team is restructuring and members are switching focus, or when current onboarding feels chaotic and slow. Also triggers when one person owns all the tribal knowledge and you need to capture it, when you keep losing people in their first 90 days, or when a new project has many fresh members ...

Designing free-to-paid conversion flows for SaaS products. Trigger moments, paywall design, value demonstration, upsell vs downsell, win-back flows, churn prevention. Honest about paywall-everywhere (gates everything aggressively), free-forever-trap (no upgrade path surfaces), and value-triggered-upgrade (paywall surfaces at moments of demonstrated value) patterns. Triggers on upgrade flow, paywall, free-to-paid, freemium conversion, trial conversion, plan upgrade, subscription upgrade, win-b...

Plan and run usability tests on existing or prototype designs including test design, task scripts, moderation, observation, and findings synthesis. Use this skill whenever the user wants to test usability, run a moderated test, run an unmoderated test, validate a design, find usability issues, or improve task completion. Triggers on usability test, usability testing, moderated test, unmoderated test, task script, think aloud, prototype testing, user testing, design validation, task completion...

Collecting and synthesizing user feedback across channels (support tickets, NPS, in-app feedback, sales calls, social mentions, customer councils) into a continuous signal that informs product decisions. The triage discipline that distinguishes loudest-voice (whoever complains most wins) from averaged-noise (every signal weighted equally) from triaged-synthesis (signal weighted by source quality, frequency, and decision relevance). Triggers on user feedback, customer feedback aggregation, NPS...

Plan and execute user research including research planning, recruiting, interview design, qualitative synthesis, and translating findings into product decisions. Use this skill whenever the user wants to plan user research, design interviews, recruit participants, conduct discovery, run formative research, or synthesize qualitative findings. Triggers on user research, UX research, user interviews, discovery research, generative research, formative research, qualitative research, user insights...

Compose pages and sites that read as their vertical: ecommerce-catalog storefronts that look like storefronts, hospitality-food sites that look like restaurants, b2b-manufacturer sites that look industrial. Use this skill whenever the user wants to build a site that looks like the vertical it serves, fix a build that reads as generic or off-vertical, build to an experience bar produced by competitor-experience-audit, or compose pages with the merchandising, density, and layout conventions a c...

How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns, ad video pacing, creative testing, ad variations, creative refresh, creative fatigue, refresh ad creative, video ads for Meta, TikTok creative, LinkedIn ad creative, ad asset li...

How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media dashboard, attribution analysis, ROAS vs LTV, multi-platform reconciliation, ad incrementality, geo holdout, conversion lift study, ghost bidding, paid media reporting, board-deck paid...

Run a structured after-action review (postmortem, retrospective) on a launch, incident, or completed project to capture timeline, root cause analysis, contributing factors, and actionable lessons. Use this skill whenever the user wants to run a postmortem, retrospective, AAR, or after-action review on any past event. Triggers on after-action report, AAR, postmortem, retrospective, retro, post-incident review, what went well what didn't, lessons learned, blameless postmortem, root cause analys...

Design measurement frameworks including event taxonomy, KPI hierarchy, dashboard architecture, attribution models, and analytics implementation strategy. Use this skill whenever the user wants to plan analytics, design dashboards, build event taxonomies, define KPIs, set up tracking, or audit existing measurement. Triggers on analytics strategy, measurement plan, event taxonomy, tracking plan, KPI framework, dashboard design, north star metric, attribution model, conversion tracking, GA4 setu...