Claude Skills by polar-bear-org

Finds two or three Comment Angles you could genuinely add to one LinkedIn post you paste (your own example, a real question, a resource you read), the facts each one needs and a skeleton you write from, with no flattery and no pitch. Use for "run glink-thoughtful-comment", "what should I comment on this post", "how to comment on LinkedIn as a student", "better than great post", "comment on a recruiter's post", "add value in LinkedIn comments", "LinkedIn comment that is not cringe", part of th...

Produces a Voice Check Report on your draft post, About section or comment, checked against your Personal Voice Guide, with AI tells highlighted, every claim matched to evidence or flagged, and grammar fixed with each change shown, never rewritten into Claude's style. Use for "run glink-voice-check", "does this still sound like me", "check my post before I publish", "I used AI on this draft", "strip the AI from this", "is everything in here true", "proofread my LinkedIn post", part of the Cla...

Builds a Weekly LinkedIn Routine with a 20-minute plan in four five-minute blocks, an if-then plan for the week you get a rejection and a stop rule for doom scrolling. Use for "run glink-weekly-routine", "LinkedIn routine", "how often should I use LinkedIn", "I keep giving up on LinkedIn", "LinkedIn after a rejection", "20 minutes a week on LinkedIn", "stop doom scrolling LinkedIn", "LinkedIn habit plan", part of the Claude for LinkedIn Networking for Recent Graduates Pack by Polar Bear.

Builds an A/B Test Plan with test ideas ordered by ICE (ideas only), one hypothesis, one variable, the metric, duration and minimum audience, a decision rule written before the test and a result log. Use for "run gmkt-ab-test-plan", "what should we test next", "A/B test plan", "write a test hypothesis", "split test ideas", "ICE scoring", "how long should my A/B test run", "log my test results", part of the Claude for Marketing Graduates Pack by Polar Bear.

Reviews an AI-assisted marketing draft line by line for facts, claims, brand voice and generic tells, producing a kept, changed and cut log and a sign-off line saying what a person checked. Use for "run gmkt-ai-draft-review", "check this AI draft", "does this sound like AI", "review my copy before it goes out", "fact check this post", "make this less generic", "edit this AI-written draft", "is this ready to send", part of the Claude for Marketing Graduates Pack by Polar Bear.

Builds one or two audience personas from public evidence only (reviews, forum threads, comments, published reports), with every line cited, assumptions marked and three things to test. Use for "run gmkt-audience-persona", "build a persona", "who is our audience", "customer persona from reviews", "the brief just says millennials", "target audience for this campaign", "what do customers actually say", "evidence-based persona", part of the Claude for Marketing Graduates Pack by Polar Bear.

Builds a brand voice guide from the brand's own published copy, with "we are / we are not" attributes, tone by situation, a use and avoid word list, three before-and-after rewrites and a Project instructions block. Use for "run gmkt-brand-voice-guide", "brand voice guide", "tone of voice guide", "make my drafts sound like the brand", "write in our brand voice", "voice and tone document", "every draft sounds different", "set up Claude to write like us", part of the Claude for Marketing Graduat...

Writes a SOSTAC campaign plan for a launch or event, with the situation, SMART objectives each with a baseline, the strategy, tactics by channel, actions with owners and dates, and control measures. Use for "run gmkt-campaign-plan", "pull together a campaign plan", "SOSTAC plan", "marketing plan for a launch", "event marketing plan", "SMART marketing objectives", "campaign plan template", "plan for a product launch", part of the Claude for Marketing Graduates Pack by Polar Bear.

Checks every claim in a piece of marketing copy, producing a claim table (objective or subjective, evidence held or missing), a review, testimonial and ad label check, a rewrite or cut per line, and questions for a qualified adviser. Use for "run gmkt-claim-check", "can we say best", "is this claim allowed", "substantiate this claim", "check our copy for claims", "where did this percentage come from", "are these testimonials ok", "do we need to label this as an ad", part of the Claude for Mar...

Maps three to eight competitors' public content, with channels, themes, formats and posting rhythm, their claims sorted into table stakes, rare and specific, and the gaps nobody fills; a map, never a ranking. Use for "run gmkt-competitor-content-audit", "competitor content audit", "what are competitors doing on social", "competitor social media analysis", "audit competitor content", "how do we stand out from competitors", "everyone says the same thing", part of the Claude for Marketing Gradua...

Builds a month's content calendar with a grid by channel, pillar, format, owner, status and approval date, the evidence behind each post, and a balance check by pillar and channel. Use for "run gmkt-content-calendar", "content calendar for next month", "plan our social posts for the month", "content plan template", "what should we post this month", "social media calendar", "editorial calendar", "we only post when there is time", part of the Claude for Marketing Graduates Pack by Polar Bear.

Turns a meeting note into a one-page creative brief with linked objectives, a single-minded proposition and a reason to believe backed by evidence, plus mandatories, deliverables, measures and a deadline. Use for "run gmkt-creative-brief", "write a creative brief", "brief the designer", "brief an agency", "turn my meeting notes into a brief", "single-minded proposition", "what goes in a creative brief", "my brief has five messages", part of the Claude for Marketing Graduates Pack by Polar Bear.

Writes an email newsletter with three subject lines and preview text, a body in the brand voice, one call to action, a plain-text version and a simple subject line test plan. Use for "run gmkt-email-newsletter", "write the monthly newsletter", "email newsletter template", "subject lines for our email", "Mailchimp email copy", "our newsletter gets no opens", "email campaign copy", "subject line A/B test", part of the Claude for Marketing Graduates Pack by Polar Bear.

Writes an honest note on how you used AI in a marketing project, with a task log, the briefs you used, what you checked and changed, what you did yourself, and a three-line version for a CV or interview. Use for "run gmkt-how-i-used-ai", "how do I say I used AI", "should I hide that I used AI", "AI use statement for my portfolio", "explain my AI use in an interview", "AI disclosure for my project", part of the Claude for Marketing Graduates Pack by Polar Bear.

Prepares you for a marketing interview with likely questions drawn from the ad, STAR stories from your real experience, a mock interview where Claude asks and you answer, and feedback on each answer. Use for "run gmkt-interview-questions", "marketing interview questions", "graduate marketing interview", "mock interview for marketing", "STAR answers for marketing", "what campaign do you admire", "how do you use AI interview question", part of the Claude for Marketing Graduates Pack by Polar Bear.

Decodes a marketing job ad into tasks, tools and must-haves, maps your real evidence to each line and lists the gaps with the fastest honest way to close each. Use for "run gmkt-job-ad-decoder", "decode this job ad", "can I apply for this marketing job", "what does this ad actually want", "am I qualified for this role", "match my experience to this job description", "which marketing jobs should I apply for", part of the Claude for Marketing Graduates Pack by Polar Bear.

Builds a Jobs to Be Done map from real reviews and comments, with job statements, the push, pull, anxiety and habit behind a switch, and the message each force suggests. Use for "run gmkt-jobs-to-be-done", "jobs to be done", "JTBD map", "why do customers switch", "why do people hesitate to buy", "forces of progress", "switching triggers", "what job is our product hired for", part of the Claude for Marketing Graduates Pack by Polar Bear.

Writes landing page copy with a hero line, the problem, benefits, real and sourced proof only, objections and FAQ, one call to action, and the claim list handed to the claim check. Use for "run gmkt-landing-page-copy", "write a landing page", "landing page copy from this product sheet", "campaign page copy", "hero line and benefits", "sales page copy", "FAQ for the page", "problem agitate solution", part of the Claude for Marketing Graduates Pack by Polar Bear.

Builds a campaign launch checklist with a UTM naming sheet, link and tracking tests, approvals with names and dates, ad label flags on paid or gifted content, alt text and accessibility checks, and one go or no-go owner. Use for "run gmkt-launch-checklist", "campaign launch checklist", "UTM naming convention", "check my UTM links", "pre-launch checklist", "launch is tomorrow", "do I need an ad label", "alt text for campaign images", part of the Claude for Marketing Graduates Pack by Polar Bear.

Shapes a one-page marketing cover letter with why this brand from two specifics you researched, one proof story and an honest line on how you use AI, in your own voice. Use for "run gmkt-marketing-cover-letter", "marketing cover letter", "graduate marketing cover letter", "cover letter for marketing assistant", "why do you want to work for us", "my cover letter sounds generic", "tailor my cover letter", part of the Claude for Marketing Graduates Pack by Polar Bear.

Rebuilds a graduate marketing CV with bullets as task, tool and outcome from real experience only, a projects section for your proof project, a true tools line and a UK two-page layout. Use for "run gmkt-marketing-cv", "marketing CV", "graduate marketing CV", "rewrite my CV for marketing", "marketing assistant CV", "tailor my CV to this job", "my CV says nothing", "CV for a marketing internship", part of the Claude for Marketing Graduates Pack by Polar Bear.

Prepares you for a marketing take-home task or assessment-centre case by decoding the brief, planning the time, practising on a sample brief, critiquing your own draft and rehearsing assessor questions. Use for "run gmkt-marketing-task-prep", "marketing take-home task", "assessment centre case study", "marketing case study interview", "prepare for a marketing presentation task", "practise a marketing brief", "critique my task draft", part of the Claude for Marketing Graduates Pack by Polar Bear.

Builds a messaging house for one launch or campaign, with an umbrella message, three distinct pillars, proof points each with its source and owner, words to avoid and one line per channel. Use for "run gmkt-messaging-house", "build a messaging house", "message house template", "key messages for a launch", "messaging pillars", "make every channel say the same thing", "messaging framework for a campaign", "proof points for our messages", part of the Claude for Marketing Graduates Pack by Polar ...

Builds a Marketing Metrics Readout from your pasted exports (GA4, Meta, LinkedIn, email), with each metric defined in plain words, the change against last period, what each number cannot tell you and the questions to ask before you report it. Use for "run gmkt-metrics-readout", "explain my GA4 numbers", "what does engagement rate mean", "which metrics matter", "read my social analytics", "make sense of this dashboard", "compare this month to last month", "is this number good", part of the Cla...

Writes a one-page Monthly Marketing Report with the bottom line first, results against the plan's objectives, what worked and what did not with the evidence, next month's actions and the decision your manager makes. Use for "run gmkt-monthly-report", "write my monthly marketing report", "marketing report template", "monthly report for my manager", "KPI report", "summarise this month's marketing", "turn my numbers into a report", "what should go in a marketing report", part of the Claude for M...

Writes a marketing portfolio case study from your finished project, with the brief, the insight, the idea, what you made, what you would measure and how, and what you learned, as a one-page version and a slide outline. Use for "run gmkt-portfolio-case-study", "write up my marketing project", "portfolio case study", "turn my project into a portfolio piece", "case study for my interview", "make my spec campaign readable", "portfolio slides", part of the Claude for Marketing Graduates Pack by Po...

Arranges a LinkedIn post about your marketing proof project from your own answers, with one moment in your words, what you made, the AI note in one line and three opening options, never tagging the brand as a client. Use for "run gmkt-portfolio-post", "post about my portfolio project", "share my marketing project on LinkedIn", "LinkedIn post for my case study", "how do I post my spec campaign", "make my project visible to recruiters", part of the Claude for Marketing Graduates Pack by Polar B...

Writes a reusable marketing prompt brief for each recurring task, with three ready starters (social post, newsletter, report summary) and a list of what never goes into a prompt. Use for "run gmkt-prompt-brief", "write me a better prompt", "my AI drafts are generic", "prompt template for social posts", "reusable prompt for the newsletter", "how do I brief Claude", "prompt for a report summary", "stop getting bland AI copy", part of the Claude for Marketing Graduates Pack by Polar Bear.

Plans a two-week marketing proof project on a real brand from public information, with the scope, the skills to run in order, a will-not-claim list and a source list. Use for "run gmkt-proof-project-plan", "I have no marketing experience to show", "plan a portfolio project", "spec campaign for a real brand", "how do I get experience without a job", "project for my marketing portfolio", "pick a brand for a practice campaign", part of the Claude for Marketing Graduates Pack by Polar Bear.

Maps content to the See, Think, Do, Care stages, with the audience at each stage, content and channel per stage, the one metric that judges each stage, and the gaps in the current mix. Use for "run gmkt-see-think-do-care", "see think do care", "map our content to the funnel", "content for people not ready to buy", "full funnel content plan", "awareness content metrics", "why is all our content salesy", "content mapping by intent", part of the Claude for Marketing Graduates Pack by Polar Bear.

Builds an SEO content brief with the target query, search intent, an outline from the questions searchers ask, a title tag and meta description, internal links, then the draft with a claim list. Use for "run gmkt-seo-content-brief", "write a blog post for SEO", "SEO content brief", "blog brief template", "what keyword should this post target", "meta description and title tag", "SEO article outline", "content brief for a writer", part of the Claude for Marketing Graduates Pack by Polar Bear.

Writes a short vertical video script with an opening hook, a beat-by-beat script, a shot list, on-screen text and captions, and edit notes for a phone editor. Use for "run gmkt-short-video-script", "script a reel", "TikTok script", "Instagram Reels script", "shot list for a short video", "video idea for social", "what do we film", "storyboard a 30 second video", part of the Claude for Marketing Graduates Pack by Polar Bear.

Writes one idea as LinkedIn, Instagram and TikTok caption variants with three hook options, alt text, the "Ad" label where paid or gifted, generic AI tells removed, and a claim list. Use for "run gmkt-social-media-posts", "write this week's social posts", "LinkedIn post for the brand", "Instagram caption", "TikTok caption", "make this post sound less like AI", "social media copy", "hooks for a post", part of the Claude for Marketing Graduates Pack by Polar Bear.

Builds a SWOT analysis with a source on every line, PESTLE prompts for opportunities and threats, and strength-opportunity and weakness-threat pairs turned into actions with owners. Use for "run gmkt-swot-analysis", "SWOT analysis", "do a SWOT for this brand", "marketing SWOT", "PESTLE analysis", "my SWOT has no so what", "SWOT for an interview task", "turn a SWOT into actions", part of the Claude for Marketing Graduates Pack by Polar Bear.

Builds an alumni search plan with where to look, the filters to run yourself, up to 10 names you add by hand and what to ask each of them. Use for "run gnet-alumni-search-plan", "I don't know anyone at", "find alumni at", "use the LinkedIn alumni tool", "nobody I know works there", "who from my course works in", "alumni mentoring platform", "how do I find people to talk to", part of the Claude Graduate Networking Guide Pack by Polar Bear.

Builds a Careers Fair Plan with priority and warm-up stands, two questions per employer the website does not answer, your 10-second pitch, what to bring and a timing plan, plus virtual fair set-up if the fair is online. Use for "run gnet-careers-fair-plan", "plan my careers fair", "which stands should I visit", "what should I ask at the careers fair", "careers fair next week", "virtual careers fair prep", "questions for recruiters at a fair", part of the Claude Graduate Networking Guide Pack ...

Turns your rough notes from a coffee chat into a Chat Debrief of what you learned, advice to act on with dates, names they suggested, promises you made, what to share back and one line for your log. Use for "run gnet-chat-debrief", "debrief my coffee chat", "write up my informational interview", "notes after a networking call", "what did I promise", "the call just ended", "organise my call notes", "who did they suggest I talk to", part of the Claude Graduate Networking Guide Pack by Polar Bear.

Gives you Close the Loop Note Points for telling the person who introduced or referred you what happened, covering the call, the advice and the outcome so far, a thank-you and one thing to share back. Use for "run gnet-close-the-loop", "update the person who introduced me", "tell my referrer what happened", "follow up with someone who helped me", "thank you for the introduction update", "close the loop with a contact", "I never told them how it went", part of the Claude Graduate Networking Gu...

Tags each person on your map with Closeness Tiers in your own words, from a first guess based on message counts that you correct, and flags dormant ties for a catch-up. Use for "run gnet-closeness-tiers", "sort my contacts by how well I know them", "who do I actually know", "strong and weak ties", "dormant ties", "who should I reconnect with", "friends versus strangers on LinkedIn", part of the Claude Graduate Networking Guide Pack by Polar Bear.

Builds a one-page Coffee Chat Prep Sheet for a 15-minute call, with who they are from sourced facts, your pitch and one goal, five question slots, something to offer and a timed close. Use for "run gnet-coffee-chat-prep", "prep for a coffee chat", "someone said yes to a call", "informational interview prep", "what do I do in a 15-minute call", "plan my chat with an alumnus", "coffee chat tomorrow", "how do I end the call on time", part of the Claude Graduate Networking Guide Pack by Polar Bear.

Gives points for a short personal LinkedIn invitation note (how you know or found them, why them, what you would like to ask) and checks your note is not the default request and asks for no job. Use for "run gnet-connection-request-note", "connection request message", "what to write when adding someone on LinkedIn", "LinkedIn invitation note", "add a note to my connection request", "connect with an alumnus", "met them at a careers fair", part of the Claude Graduate Networking Guide Pack by Po...

Builds a Contact Shortlist from your map, fit to your brief first and closeness second, at most three per employer, about 10 per run, each person chosen by you with a one-line reason. Use for "run gnet-contact-shortlist", "who should I contact first", "pick who to message", "shortlist my contacts", "networking shortlist", "narrow down my network", "who fits my brief", part of the Claude Graduate Networking Guide Pack by Polar Bear.

Prepares your Elevator Pitch as points for a 30-second introduction you write in your own words (who you are, what you are curious about, one real example), a 10-second version and one question to hand the conversation over. Use for "run gnet-elevator-pitch", "tell me about yourself", "elevator pitch for a careers fair", "how do I introduce myself to a recruiter", "30-second pitch as a graduate", "what do I say at an employer stand", "intro for an alumni call", part of the Claude Graduate Net...

Writes an employer research brief with what they do, dated news with sources, graduate routes and deadlines, values in their own words and three questions a website cannot answer. Use for "run gnet-employer-research", "research this employer", "commercial awareness on", "what should I know before the careers fair", "prep for a call with someone at", "recent news about", "graduate scheme deadlines at", part of the Claude Graduate Networking Guide Pack by Polar Bear.

Turns a fair or event into Event Notes and Follow-Up, with notes per conversation (name, role, what was said, deadlines, what you promised), then follow-up points for each person within 48 hours that cite the conversation, plus a dated deadline list. Use for "run gnet-event-follow-up", "follow up after the careers fair", "I met recruiters what now", "notes from the employer event", "follow-up after networking event", "who do I follow up with", part of the Claude Graduate Networking Guide Pack...

Prepares an Employer Event Prep sheet for an employer presentation, insight evening or alumni event, with who is speaking (sourced), three questions, one person to meet, how you will introduce yourself and how you will leave. Use for "run gnet-event-prep", "prepare for an employer presentation", "insight evening prep", "alumni evening prep", "questions for the Q&A", "who should I talk to at the event", "how do I leave a conversation", part of the Claude Graduate Networking Guide Pack by Polar...

Works out when to nudge after silence, gives points for one short polite nudge that adds something useful, and sets when to stop and log it as closed. Use for "run gnet-follow-up-nudge", "they haven't replied", "how to follow up on LinkedIn", "follow up email no response", "should I message again", "polite reminder message", "how long to wait before following up", "I got ghosted", part of the Claude Graduate Networking Guide Pack by Polar Bear.

Gives you Forwardable Blurb Points for three or four sentences about you that an introducer can forward unchanged, covering who you are, why this person, the small ask and an easy decline, then checks your draft. Use for "run gnet-forwardable-blurb", "send me something I can forward", "write a blurb for an introduction", "forwardable email", "what to send someone introducing me", "short intro paragraph about me", "blurb for a warm intro", part of the Claude Graduate Networking Guide Pack by P...

Fixes grammar and spelling only in a message you wrote, highlights every change with nothing reworded, and flags a job ask too early, length and a fact without a source. Use for "run gnet-grammar-check", "check my grammar", "proofread my message", "fix spelling but keep my words", "does this sound ok", "check my email before I send it", "grammar check my LinkedIn message", part of the Claude Graduate Networking Guide Pack by Polar Bear.

Builds a one-page Helper Brief a friend, lecturer or mentor can read to open their own network, covering what you want, the help you need and who would fit, with the helper choosing who to ask. Use for "run gnet-helper-brief", "my lecturer said let me know how I can help", "what do I send a family friend who offered to help", "write a one-pager for my mentor", "brief for someone helping me network", "how do I ask people to help me find contacts", "make it easy for someone to help me", part of...