Claude Skills by mike-coulbourn

Use when choosing or evaluating a brand archetype, defining brand personality or emotional positioning, or combining a primary and secondary archetype. Keywords - Jungian archetypes, 12 archetypes, Hero, Outlaw, Magician, Creator, Lover, Jester, Everyman, Caregiver, Ruler, Sage, Explorer, Innocent, 70/30 rule, Mark and Pearson.

Use when selecting or evaluating brand colors, building a palette with primary, secondary, neutral, and accent roles, differentiating from competitor colors, or checking color contrast and accessibility. Keywords - color psychology, color palette, 60-30-10 rule, color harmony, archetype colors, cultural color meaning, WCAG contrast, hex and CMYK specifications.

Use when building a messaging framework, writing a value proposition, defining brand pillars or key messages, or organizing a messaging hierarchy across audiences. Keywords - messaging house, message layers, value proposition canvas, positioning template, Peep Laja, Osterwalder, Geoffrey Moore, April Dunford, StoryBrand, Andy Raskin strategic narrative, MECLABS.

Use when naming or renaming a company, product, or startup, generating or scoring name candidates, or checking domain and trademark availability for a name. Keywords - brand name, naming strategy, SMILE and SCRATCH test, descriptive vs invented vs abstract names, sound symbolism, naming matrix, domain availability, trademark screening.

Use when defining how a brand is positioned against competitors, writing a positioning or onliness statement, mapping a market to find an open position, or deciding which category to own. Keywords - brand positioning, onliness statement, positioning map, 22 Immutable Laws, Ries and Trout, Neumeier ZAG, ladder concept, cherchez le creneau, trueline.

Use when choosing brand typefaces, pairing fonts, building a type hierarchy or modular scale, or writing typography guidelines and design tokens. Keywords - brand typography, font selection, font pairing, serif vs sans-serif, type scale, typeface licensing, web font performance, WCAG typography and readability.

Use when discovering, writing, or pressure-testing brand or company core values, replacing generic values with differentiating ones, or turning values into observable behaviors. Keywords - core values, Lencioni four categories, permission-to-play values, opposite test, antivalue, fire someone test, Brene Brown values process, operationalizing values.

Use when defining brand voice, tone of voice, or verbal identity, writing voice guidelines, or adapting tone across channels and situations. Keywords - brand personality traits, BrandSort, Margot Bloomstein, Nielsen Norman four dimensions of tone, Aaker brand personality, this but not that, tone matrix, vocabulary do and don't lists.

Use when analyzing competitor brands to find visual or positioning white space before making identity decisions, such as auditing competitor colors, typography, logos, imagery, and voice, or building a perceptual map. Keywords - competitive audit, competitor analysis, visual landscape, differentiation, white space, perceptual mapping, zig when others zag.

Use when optimizing sponsored or affiliate video scripts to convert, diagnosing why content is not driving action, or choosing which persuasion lever fits an offer. Keywords - buyer psychology, emotional triggers, social proof, scarcity, urgency, authority, reciprocity, loss aversion, why people buy.

Use when writing or coaching a spoken brand pitch, such as an elevator pitch, one-liner, founder intro, or 10, 30, and 60 second variations, or when a pitch sounds written rather than spoken. Keywords - elevator pitch, one-liner, verbal pitch, StoryBrand SB7, Duarte Sparkline, Westfall CLARITY, Raskin strategic narrative, Golden Circle.

Use when defining or refining a brand's purpose, mission, or vision, running WHY discovery with a founder, or checking a purpose statement for purpose washing. Keywords - Simon Sinek, Golden Circle, WHY statement, mission statement, vision statement, hedgehog concept, purpose-driven branding.

Align with the user, then design the smallest useful managed AI work graph for an objective involving multiple steps, sources, parallel paths, checks, risk, or approvals. Produces an approval-ready graph with evidence requirements, validation routes, and human gates, and never executes its jobs. Not for knowledge graphs or simple one-pass tasks.

Use when the user has approved a work graph designed with the graph-engineering skill and wants it carried out, or when a command says to run an approved graph. Covers saving the graph as a file trail, running lanes at the execution level the graph recommends (by hand, one job at a time, or as parallel subagents), keeping the skeptic separate from the worker, stopping at human approval gates, and recording results. Not for designing a graph, and not for work that has no approved graph yet.

Conduct exhaustive, structured interviews with the user about any topic, business, product, plan, decision, design, process, strategy, personal context, or knowledge area. Use when the user wants to be interviewed, questioned, interrogated, grilled broadly, walked through a topic, or have their thinking/context extracted into a shared understanding. Always use the AskUserQuestion tool for each interview question.

Use when researching or defining a target audience for brand work, building customer profiles from motivations rather than demographics, or explaining why customers switch. Keywords - Jobs to be Done, JTBD, functional emotional and social jobs, four forces, push pull anxiety habit, psychographics, limbic types, VALS segments, customer motivations.

Use when writing, fixing, or refining Midjourney prompts in any style, including photography, illustration, anime, and fine art, or when choosing Midjourney parameters and reference images. Keywords - Midjourney, MJ prompt, --ar, --stylize, --chaos, --sref style reference, character and omni reference, lighting and camera terms, image generation prompt.

Use when drafting, editing, or reviewing flat, robotic, disconnected, repetitive, performative, overwritten, or overly harsh prose, especially in emails, feedback, criticism, and negotiation.

Use when writing or adapting short-form or sponsored video content for a specific platform, such as TikTok, Instagram Reels, YouTube, or YouTube Shorts, or repurposing one script across platforms. Keywords - optimal video length, hook timing, captions, platform-native style, algorithm signals, sponsorship disclosure, cross-platform repurposing.

Use when writing or critiquing video scripts meant to sell, such as sponsored segments, affiliate content, ads, hooks, and calls to action. Keywords - direct response, DR formula, PAS, AIDA, hook formulas, CTA, script structure, conversion copy for video.

Use when creating, shortlisting, or testing taglines, slogans, or brand mantras, or distilling a positioning statement into a few memorable words. Keywords - tagline, slogan, catchphrase, brand motto, Neumeier trueline vs tagline, Ogilvy headline principles, Schwartz desire channeling, distillation method, tagline testing.

Use when translating brand strategy into visual creative direction, such as writing a creative or logo brief, describing mood boards, or setting photography, illustration, color, and type direction for a designer. Keywords - visual identity, visual direction, creative brief, mood board, logo brief, photography style, Alina Wheeler, visual language, design direction.