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Claude Skills by mbfinotti
github.com/mbfinotti88 skills0 installs8 views
- Cac Roas BenchmarkCompute a business's CAC and ROAS family metrics from real spend and outcome data, then judge whether the spend is healthy against three references - the business's own break-even, its own trailing history, and provenance-labelled external benchmarks - returning healthy, watch, unhealthy, or insufficient evidence. Use whenever the user asks whether their CAC is too high, whether a ROAS is good, what ROAS to aim for, whether ads are profitable, or mentions MER, blended CAC, payback period, or ...Votes: 0GitHub stars: 2
- Conversational Ad CopyAdapt ad messaging for conversational and AI-answer ad surfaces - the one-shot, context-aware ad occupying a single response slot inside an AI assistant reply or answer-engine result, where the copy is either rendered verbatim or rewritten by a model from the landing page and feed. Covers recommendation register, self-contained slot copy, situation-description targeting, grounding and disclosure discipline, and reading performance without creative-level reporting. Use whenever the user mentio...Votes: 0GitHub stars: 2
- Lookalike Audience SeedsSelect and size the seed customer list behind a lookalike, similar, or value-based audience - which customers to upload, how many, and whether the matched count (not the row count) clears the platform floor - with RFM and value-based selection, a negative-selection pass, a privacy and consent gate before any customer list upload, and a fallback ladder when the floor cannot be cleared. Use whenever the user mentions a lookalike or similar audience, a seed list, a customer list upload, match ra...Votes: 0GitHub stars: 2
- Paid Landing Page AuditAudit a landing page receiving paid traffic against post-click conversion best practice and return a prioritised fix list - message match to the ad, above-the-fold clarity, form friction, trust, speed, mobile, policy risk - with every finding labelled by evidence class and no statistical claims on thin data. Use whenever the user says their ads get clicks but no conversions, asks why a landing page isn't converting, or mentions post-click experience, message match, conversion friction, form f...Votes: 0GitHub stars: 2
- Paid Media ScalingDecide when a proven paid campaign has earned a budget increase, how large each step should be, how the ramp sequences over weeks and months, and how to avoid performance collapse on the way up - including readiness gates, vertical vs horizontal scaling, and rollback triggers. Use whenever the user asks whether to scale a campaign, how fast ad spend can rise, mentions a budget ramp, a scaling ceiling, or says performance collapsed after the budget was raised - even if they never say 'scaling'...Votes: 0GitHub stars: 2
- Retargeting FunnelDesign a multi-stage retargeting sequence from a site's own funnel data - recency windows and behavioural-depth tiers per stage, a message and offer ladder for each stage, mutually exclusive audiences with exclusion logic, and per-stage frequency caps. Use whenever the user mentions retargeting or remarketing, cart or form abandonment, how long a retargeting window should be, frequency caps, a retargeting audience that is too small, or ads still showing to people who already bought - even if ...Votes: 0GitHub stars: 2
- Thought Leadership AdsPlan a campaign that promotes an executive's or founder's existing organic posts as paid person-fronted ads - post selection, sequencing, audience and exclusions, permission and governance, budget, and measurement. Use whenever the user mentions thought leader ads, promoting a founder's or CEO's post, sponsoring an employee's or a creator's post, executive content amplification, running ads from a personal profile, or B2B trust ads - even if they never say 'thought leadership'. Covers B2B tru...Votes: 0GitHub stars: 2
- Ugc Ad ScriptsTurn a product brief and target audience into UGC-style short-form video ad scripts a creator can film - hook, body, CTA - with 3-5 hook variants per concept written as spoken line plus on-screen text plus opening visual, with delivery notes and disclosure lines. Use whenever the user asks for a UGC ad or creator script, a short-form vertical video ad script, a founder-led video, employee-generated content, or a customer testimonial video script - even if they never say 'UGC'. Covers B2C crea...Votes: 0GitHub stars: 2
- Affiliate Commission StructureDesign the commission and payout structure of a commission-based affiliate program: rate model (revenue share, flat CPA, hybrid), rate level derived from unit economics, payout tiers, recurring duration and caps, attribution/cookie window, validation, clawback, and payment terms. Covers B2B SaaS and B2C ecommerce programs with professional affiliates. Use whenever the user mentions an affiliate commission rate, commission tiers, lifetime vs 12-month recurring commission, a cookie window, or a...Votes: 0GitHub stars: 2
- Affiliate Disclosure ComplianceCheck a specific piece of affiliate or influencer content (caption, video script, transcript, screenshot, or live URL) against disclosure regulations and return a pass/fail compliance review with placement, wording, and per-format fixes. Covers FTC affiliate disclosure (16 CFR 255 and 465), UK CAP/CMA rules, EU UCPD and DSA, and German, French and Italian overlays, pre-publication or already live. Use whenever the user mentions affiliate disclosure, FTC disclosure, paid partnership labeling, ...Votes: 0GitHub stars: 2
- Affiliate Fraud DetectionBuild the detection rule set an affiliate program manager uses to flag fraudulent affiliate activity, plus the investigation and escalation path behind it - cookie stuffing, fake lead and form-fill fraud, self-referral rings, traffic-quality baselines, commission holds and clawbacks, and separating real fraud from legitimate low-incrementality coupon or cashback partners. Covers B2B SaaS lead-gen and B2C ecommerce programs. Use whenever the user mentions affiliate fraud, suspicious affiliat...Votes: 0GitHub stars: 2
- Affiliate Onboarding SequenceDesign the onboarding sequence that carries a newly approved affiliate from approval to first tracked conversion - touch plan (timing, channel, one action per touch), asset kit, time-boxed activation nudge, and never-activated follow-up branch. Covers B2B SaaS partner programs and B2C ecommerce affiliate programs. Use whenever the user mentions affiliate onboarding, an affiliate welcome email series, affiliate activation, a new-affiliate ramp, partner activation emails, or approved affiliates...Votes: 0GitHub stars: 2
- Affiliate Payout AuditAudit an affiliate or partner commission payout run for accuracy before money is disbursed - per-line rate and tier recomputation, double-counted conversions, clawback and validation windows, period cutoff, currency, rounding, and tax-form status, delivered as an audit report with severities and recommended holds. Covers B2B SaaS recurring revenue-share and B2C ecommerce order-level CPA programs. Use whenever the user mentions an affiliate payout audit, commission accuracy, payout reconciliat...Votes: 0GitHub stars: 2
- Affiliate Performance DashboardDefine the metric set and layout for an affiliate performance dashboard, delivered as a dashboard specification document - metric definitions with explicit formulas, views per audience, refresh and review cadence, and alert thresholds for top affiliates, conversion by source, and program ROI. Covers B2B SaaS recurring revenue-share and B2C ecommerce order-level CPA programs. Use whenever the user mentions affiliate program reporting, affiliate KPIs, affiliate ROI, revenue concentration, or wh...Votes: 0GitHub stars: 2
- Affiliate Program TermsDraft the terms and conditions an affiliate accepts when joining a commission-based program - the affiliate program agreement, with the canonical clause set, prohibited-tactics clauses and enforcement ladder, commission validation, clawback and termination mechanics, and jurisdiction overlays (FTC endorsement rules, EU P2B, UK ASA/CAP, GDPR roles). Output is a clause-complete draft flagged for mandatory legal review, for B2B SaaS and B2C ecommerce alike. Use whenever the user mentions affilia...Votes: 0GitHub stars: 2
- Affiliate Recruitment OutreachDraft the outreach copy and sequence plan used to recruit new affiliates into a commission-based affiliate program - prospect qualification and tiering, pitch angle, first-touch recruitment email, follow-up sequence with a breakup touch, channel mix, and outreach tracking. Covers B2B SaaS and B2C ecommerce/DTC programs. Use whenever the user mentions recruiting affiliates, affiliate sourcing, or pitching content and review sites, coupon and cashback partners, newsletter operators, communities...Votes: 0GitHub stars: 2
- Alliance PrioritizationRank named candidate strategic alliances and technology partnerships by expected value, effort, and risk, to decide where partner-team capacity goes - must-pass screens, a weighted alliance scorecard with sensitivity analysis, co-innovation and platform-dependency risk checks, a ranked shortlist, and a go/no-go recommendation memo. Covers B2B tech alliances and B2C brand and creator partnerships. Use whenever the user mentions alliance prioritization, partnership ranking, partner shortlistin...Votes: 0GitHub stars: 2
- Co Selling StrategyDesign the operating model for how direct sales and partner sellers collaborate on shared deals - deal registration policy (protection windows, approval SLA, rejection grounds), deal credit and attribution split (partner-sourced vs partner-influenced, comp neutrality), and channel rules of engagement between direct and partner sellers. Covers B2B co-sell motions at the policy level. Use whenever the user mentions co-selling, partner deal registration, deal credit splits, partner attribution p...Votes: 0GitHub stars: 2
- Influencer Campaign BriefDraft the creative campaign brief a brand hands to an already-signed influencer or creator for one campaign - deliverables with exact specs, key messages with proof points, brand guardrails, disclosure requirements, timeline, and bounded review rounds, split into non-negotiables vs preferences. Covers B2C brand collabs and B2B creator programs. Use whenever the user mentions a creator brief, campaign brief, content brief, creator deliverables, or briefing a creator they just signed, even if t...Votes: 0GitHub stars: 2
- Influencer Discovery BriefDefine creator sourcing criteria and produce the discovery brief used to shortlist candidate influencers and creators - weighted criteria for audience fit, engagement quality, niche consistency and brand safety, knockout screens, and a ranked shortlist scoring template with evidence per score. Covers B2C brand campaigns and B2B creator and thought-leader programs. Use whenever the user mentions finding creators, vetting influencers, audience fit, creator shortlists, or deciding which creators...Votes: 0GitHub stars: 2
- Influencer Measurement FrameworkDesign the pre-launch measurement plan for one influencer or creator campaign - KPIs matched to the objective (awareness, engagement, conversion, affiliate-linked, always-on ambassador), an attribution method and data source behind each KPI, reporting cadence per stakeholder, and declared blind spots. Delivered as a measurement plan document before launch, for B2B and B2C alike. Use whenever the user mentions influencer KPIs, creator campaign attribution, campaign reporting, or asks how to me...Votes: 0GitHub stars: 2
- Influencer Negotiation PlaybookPrepare a brand-side partnership manager to negotiate deal terms with an influencer or creator, from the creator's first positive reply to a signed contract - a written playbook of term-by-term opening positions, a concession ladder, red-flag responses, and walk-away thresholds covering rates, usage rights, exclusivity, revision limits, payment terms, and kill fees. Covers B2C brand collabs and B2B creator programs. Use whenever the user mentions creator rates, creator deal terms, usage right...Votes: 0GitHub stars: 2
- Influencer OutreachDraft the personalized first-touch pitch message and follow-up plan used to propose a partnership to one already-vetted influencer or creator - personalization angle, the compensation stated on offer, a message fitted to the channel the creator actually lists (email, DM, or their manager), and a bounded follow-up cadence. Covers B2C brand collabs and B2B creator programs (newsletter writers, podcasters, industry experts). Use whenever the user mentions pitching a creator, DMing an influencer,...Votes: 0GitHub stars: 2
- Joint Gtm PlanningPlan one joint go-to-market motion with one already-chosen partner - the joint value proposition, co-marketing campaign shape, launch sequencing, budget and market-development funds, the lead-sharing and attribution agreement, and the closing debrief. Covers B2B vendor-to-vendor co-marketing, consumer co-branding, and creator collaborations. Use whenever the user mentions a joint GTM plan, partner co-marketing, a joint webinar or integration launch, or a better-together story with a named par...Votes: 0GitHub stars: 2
- Partner Channel ConflictWrite the channel conflict rules that govern contested deals between direct sales and channel partners or between partners - rules of engagement, account segmentation, named-account carve-outs, deal registration as a claim instrument (protection window, tie-break, rejection grounds), compensation neutrality for direct reps, escalation and adjudication ladders, and governance cadence. Also covers consumer brands (D2C vs retail conflict, MAP policy, channel-exclusive assortment). Use whenever t...Votes: 0GitHub stars: 2
- Partner Channel ProgramDesign the overall structure of a B2B partner or channel program from scratch - a readiness gate that can conclude not yet, partner value proposition, which motions to run (referral, reseller, services, technology), tier count, benefit stack, program-wide economics envelope, governance, and success horizon. Covers B2C analogs (dealer, franchise, ambassador). Use whenever the user mentions building a partner program, channel program design, launching a channel, a partner ecosystem program, or ...Votes: 0GitHub stars: 2
- Partner EconomicsModel the unit economics of one partner relationship - partner P&L, margin modeling, cost-to-serve, referral-fee and lifetime-value split, channel partner ROI, partner CAC vs direct CAC, ramp and payback - to decide whether to sign, scale, renegotiate, or exit that partner. Covers B2B channel and alliance partners plus B2C affiliate and creator economics. Use whenever the user mentions partnership unit economics, a single-partner business case, reseller, VAR, MSP, OEM or marketplace deal econ...Votes: 0GitHub stars: 2
- Partner Ecosystem ExpansionDecide which partner categories to add next to a partner ecosystem and in what sequence - a staged partner-category expansion roadmap with readiness gates, capacity limits, and kill criteria. Covers B2B categories (tech/ISV, reseller/VAR, MSP, SI/GSI, agency, referral/affiliate, marketplace) and consumer-side equivalents (retail/wholesale, creator, licensing, co-branding). Use whenever the user mentions partner ecosystem expansion, partner category planning, a partner mix roadmap, or asks w...Votes: 0GitHub stars: 2
- Partner EcosystemMap a company's partner and channel ecosystem as a strategy exercise - an inventory of every partner type (resellers, distributors, MSPs, ISVs, SIs, affiliates, marketplaces, plus retail, creator, licensing and co-branding partners for consumer brands), partner account overlap analysis, channel coverage gaps and conflict zones, a weighted partner scorecard, and a prioritization 2x2. Use whenever the user mentions partner ecosystem mapping, a partner landscape, channel coverage, partner type ...Votes: 0GitHub stars: 2
- Partner EnablementSequence the training, content, and certification a B2B partner program needs to make partners self-sufficient sellers - the partner enablement roadmap, not the training content itself. Covers the skills-gap needs assessment, enablement tracks split by partner role and type, certification design and refresh cadence, and a pilot cohort, all designed backwards from the partner's first deal. Also covers B2C analogs (franchise, dealer, ambassador education). Use whenever the user mentions partner...Votes: 0GitHub stars: 2
- Partner Marketplace StrategyDecide which third-party marketplaces to list on, how much to invest in each, what ROI to expect, and when to delist - marketplace prioritization for partner teams. Covers cloud marketplace listing strategy, SaaS app store and integration directory prioritization, and retail marketplace selection for ecommerce (1P vs 3P vs hybrid), with a readiness gate, weighted scorecard, and provenance-flagged ROI expectations. Use whenever the user mentions AWS, Azure or GCP marketplaces, an app store li...Votes: 0GitHub stars: 2
- Partner PerformanceMeasure and review the performance of individual partners in a B2B partner program - the per-partner scorecard (dimensions, weights, targets, red-flag thresholds, data sources), the review cadence and QBR structure, and the underperformance ladder from trigger through corrective action to de-tier or exit. Also covers the B2C affiliate and creator review contrast. Use whenever the user mentions a partner scorecard, partner reviews, a channel partner QBR, a partner health check, or an underperf...Votes: 0GitHub stars: 2
- Partner TieringDesign or redesign the tier structure inside an existing B2B partner program - qualification criteria, benefit bundles, tier count, promotion and demotion rules, review cadence for registered/silver/gold-style ladders, and migration of the current partner base. Also covers the B2C affiliate, creator and loyalty tier contrast. Use whenever the user mentions partner tiers, tier criteria, tier benefits, tier compression, demotion rules, or reseller, MSP and agency tier design, even if they never...Votes: 0GitHub stars: 2
- Partnerships CareerPlans a partnerships career from the candidate side across the field's four sub-disciplines - channel/alliance, affiliate, influencer/creator, referral. Covers the internal-transfer entry tactic, the company-type hiring bar, channel-manager interview-loop prep including the negotiation role-play and the "same deal in December as January" judgment test, job-posting red-flag reads, and offer evaluation gated on live verification since published comp benchmarks disagree by 2-3x. States plainly t...Votes: 0GitHub stars: 2
- Partnerships HiringEmployer-side partnerships hiring across the field's four sub-disciplines - channel/alliance, affiliate, influencer/creator, referral. Calibrates the scorecard to company type (startup generalist, scale-up specialist, enterprise per-hyperscaler headcount, PLG integrations-first), builds the channel-manager loop with its named judgment test and negotiation role-play, sources candidates from the field's job board and communities, and gates compensation on live verification since public benchmar...Votes: 0GitHub stars: 2
- Partnerships KickoffBefore starting any partnerships work - and before routing to any other skill in the mbfinotti/partnerships-skills collection - run this router first. It matches the task (channel, alliance, co-sell, marketplace, affiliate, influencer, or referral) to exactly one sibling skill, says plainly when none fits, and bootstraps or resumes the project's shared partnerships-context.md artifact so the next session starts warm instead of cold. Use whenever the user opens a partnerships project, asks whi...Votes: 0GitHub stars: 2
- Referral Abuse GuardrailsDefine the operational guardrails that stop end customers from gaming a refer-a-friend program - reward caps, velocity limits and cooldowns, reward-hold windows tied to the refund window, eligibility rules, identity-verification gates, a published enforcement ladder, and abuse-monitoring signals. Produces a guardrail spec for B2C and B2B SaaS referral program managers. Use whenever the user mentions referral abuse, self-referral, fake accounts claiming referral rewards, referral rings, or a r...Votes: 0GitHub stars: 2
- Referral Incentive DesignDesign the reward structure of a customer refer-a-friend program - who gets rewarded (referrer, friend, or both), reward type (cash, account credit, discount, product value, status), how much to pay against LTV/CAC and gross margin, when the payout fires, and whether to build a tiered reward ladder. Use whenever the user mentions referral incentives, refer-a-friend rewards, referral bonus amounts, give-X-get-Y offers, double-sided referral rewards, or asks how big a referral reward should be,...Votes: 0GitHub stars: 2