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Claude Skills by mbfinotti
github.com/mbfinotti88 skills0 installs8 views
- Cold Call OpenerWrites the opening 5-30 seconds of a live outbound cold call - a tailored opener for a named persona and pain point, with 2-3 testable variants, delivery notes, and a measurement plan. Covers B2B and B2C phone outreach, including do-not-call scrubbing. Use whenever the user mentions a cold call opener, cold call script, phone opener, dialer talk track, "what do I say when they pick up", or opening a call for a persona, even if they don't say "opener" explicitly. Do NOT use for rebuttals later...Votes: 0GitHub stars: 3
- Cold Email DeliverabilityReviews a cold email draft and its sending setup for deliverability - SPF/DKIM/DMARC alignment, sender reputation and complaint risk, body mechanics (length, links, images, tracking pixels, HTML vs plain text, opt-out), and legal compliance by region. Covers B2B cold outbound and B2C bulk/lifecycle mail. Use whenever the user mentions the spam folder, blacklisting, domain warmup, inbox placement, bounce rates, DMARC, or "why are my emails not landing", even without the word deliverability. Do...Votes: 0GitHub stars: 3
- Cold Email Subject Line TesterGenerates, scores, and split-tests email subject lines, producing angle-distinct variants, a numeric scorecard, and a test plan with sample size and decision metric. Covers B2B cold outbound and B2C lifecycle/promotional email, and flags spam-trigger words inside the subject line only. Use whenever the user mentions a subject line, open rates, email A/B test, preview text, or "nobody opens my emails", even if they don't say "subject line" explicitly. Do NOT use for body copy or inbox-placemen...Votes: 0GitHub stars: 3
- Deal Champion MappingBuilds an evidence-graded stakeholder map for one active deal from titles, call notes, email and meeting activity, and CRM contact roles, naming the likely champion, economic buyer, and blockers, each with a confidence level tied to observed behaviour rather than title. Covers B2B buying committees and high-consideration B2C households. Use whenever the user mentions a champion, economic buyer, power map, deal org chart, multi-threading, single-threaded risk, or "who actually decides", even w...Votes: 0GitHub stars: 3
- Deal Red FlagsReviews one deal's free-text notes - call notes, opportunity fields, CRM activity log, email threads - for qualification red flags such as single-threaded deal, no champion, no compelling event, unverified budget, no agreed next step, or fading engagement, each graded on severity and confidence with the quoted note fragment behind it. Covers B2B and B2C. Use whenever the user mentions deal risk, a stalled or slipping deal, ghosting, forecast inspection, or "is this deal real", even without th...Votes: 0GitHub stars: 3
- Deal Value CalcBuilds the ROI and business case for one deal - value drivers, full investment, ROI, payback, three cases conservative-first, and a one-page case the champion can forward. The buyer supplies every assumption, each number labeled buyer-supplied, benchmark, or rep-assumed, and none invented. Covers B2B and high-ticket B2C. Use whenever the user mentions ROI, business case, payback period, TCO, cost of doing nothing, "justify the price", or CFO sign-off, even without the word value. Do NOT use f...Votes: 0GitHub stars: 3
- Meddpicc ScorecardScores one deal against the eight MEDDPICC elements on an evidence ladder - unknown, assumed, stated, validated - with a scorecard, a verdict band, and the single next action that closes the biggest gap. Full MEDDPICC for complex deals, a lightweight subset for small ones, covering B2B and considered high-ticket B2C. Use whenever the user mentions MEDDPICC, MEDDIC, BANT, deal qualification, "score this opportunity", "is this deal real", or deal-review prep, even without naming a framework. Do...Votes: 0GitHub stars: 3
- Negotiation Concession PlannerBuilds a pre-negotiation concession plan for a pricing or contract conversation - every tradeable lever priced by cost-to-us vs value-to-them, tiered, each give paired with a required reciprocal get and its approval level, plus a BATNA-based walk-away. Covers B2B (terms, scope, service, risk, price protection) and B2C (bundles, financing, trade allowance). Use whenever the user mentions a discount request, procurement, redlines, give-get trades, walk-away point, or "the buyer wants 20% off", ...Votes: 0GitHub stars: 3
- Sales Account SegmentationDesigns the account segmentation model between ICP and tier structure - which firmographic, technographic, intent and jobs-to-be-done signal layers define account fit, the weighted fit score calibrated from 12 months of closed-won deals, fit and readiness as separate axes, whitespace and expansion mapping, and how the model is encoded, routed and re-scored in the CRM. Covers B2B account segmentation and B2C value-based customer segmentation. Use whenever the user mentions account scoring, fit...Votes: 0GitHub stars: 3
- Sales Account TieringDesigns the tier layer downstream of an existing account fit score - where the cutoffs sit, tier names, rep-to-account capacity caps, the coverage model per tier (touch cadence, channel mix, QBR frequency, executive involvement), coverage-ratio health metrics, and the recalibration cadence. Covers B2B account tiering and B2C key-account tiering through retail/distribution channels. Use whenever the user mentions tiers, strategic/key/growth/long-tail accounts, accounts-per-rep ratios, 1:1 or 1...Votes: 0GitHub stars: 3
- Sales Call ReviewScores one sales call transcript against an anchored rubric - opener, discovery, objection handling, close - quoting the transcript for every judgement and naming one focus behaviour. Handles messy ASR transcripts, missing speaker labels, and partial calls, covering B2B deal calls and B2C/inside-sales QA, rep self-review and manager tape review. Use whenever the user mentions a call recording, transcript, Gong or Chorus review, tape review, call scoring, or "how did this call go", even withou...Votes: 0GitHub stars: 3
- Sales CareerCoach one person through landing and growing a sales career - SDR/BDR entry, SDR-to-AE promotion, and beyond - across B2B SaaS and commission-heavy B2C (real estate, insurance, solar, auto). Covers sales interview prep (mock cold call, sell-me-this-pen, candidate-authored 30-60-90 plan), quantified track-record evidence, sales skill-gap roadmaps, employer diligence, and sales offer evaluation from the candidate's seat, anchored to dated benchmarks (Bridge Group, RepVue, NAR). Use for "sales c...Votes: 0GitHub stars: 3
- Sales Comp DesignDesigns the sales compensation plan structure - pay mix (base/variable split) set by role influence, performance measures under the rule of three, accelerator and decelerator curves, SPIF overlays, draws, and role plans for SDR, AE, manager, overlay, and CSM seats. A macro annual exercise for sales leadership, RevOps, and finance, covering B2B SaaS and commission-heavy B2C. Use whenever the user mentions commission plans, OTE, accelerators, clawbacks, SPIFs, capping commissions, or "how shoul...Votes: 0GitHub stars: 3
- Sales Discovery QuestionsBuilds a sequenced sales discovery question set - pain, root cause, impact, urgency - for a specific deal or persona, sized to the call length, with follow-up ladders, branch triggers, and a do-not-ask list. Covers B2B (SDR qualification through multi-stakeholder AE discovery) and high-ticket B2C consultations. Use whenever the user mentions discovery call prep, qualification questions, SPIN or pain-funnel questions, a first-meeting agenda, or "what should I ask this prospect", even without t...Votes: 0GitHub stars: 3
- Sales HiringEmployer-side hiring workflow for SDR/BDR and AE roles, producing an outcome-based scorecard, a structured interview loop with question bank, a scored mock-call work sample, and a 30-60-90 ramp plan with certification gates. Recommends SDR vs AE vs full-cycle from ACV, cycle length and inbound volume, and rests on selection-validity evidence - structured interviews, independent scoring, no brainteasers. Use whenever the user mentions hiring a rep, sales interview questions, a hiring scorecard...Votes: 0GitHub stars: 3
- Sales Icp DefinitionDefines the company's ideal customer profile (ICP) at sales-leadership altitude - the firmographic, technographic, behavioral and intent criteria, a weighted scoring rubric with explicit disqualifiers, and the refresh cadence that targeting keys off. Works from closed-won/lost deal data, or from founder-led discovery when deal data is thin. Covers B2B account ICPs and the equivalent B2C demographic/psychographic profile. Use whenever the user mentions the ideal or target customer, buyer profi...Votes: 0GitHub stars: 3
- Sales KickoffBefore starting any sales project, and before answering a sales request that spans more than one sales topic or names no skill at all, run this router first. It routes the task to exactly one skill in the sales-skills collection, or says plainly that none fits, and bootstraps or resumes the project's shared sales-context.md artifact, producing a short-list plus an ordered skill chain. Fires on the state of the conversation rather than the subject matter, at a sales project start, at a periodi...Votes: 0GitHub stars: 3
- Sales Market SizingEstimates TAM, SAM, and SOM for a market or sub-segment to ground sales capacity, territory, and quota planning - top-down, bottom-up on named accounts or population math, value theory, triangulation, a capacity-based SOM ceiling, and a per-layer refresh cadence. A macro planning exercise for sales leadership and RevOps, covering B2B and B2C. Use whenever the user mentions TAM, SAM, SOM, market size, addressable market, "how big is this market", or the number behind next year's quota, even wi...Votes: 0GitHub stars: 3
- Sales Meeting RecapTurns raw sales call notes into a structured recap email with agreed next steps - every action item carrying an owner, a date, and a deliverable - plus mutual close plan (mutual action plan) items when the deal warrants one. Restates the buyer's pain in their own words and never invents a commitment the notes don't contain. Covers complex B2B committee deals and transactional or B2C motions. Use whenever the user mentions a recap email, follow-up after a sales call, next steps email, post-cal...Votes: 0GitHub stars: 3
- Sales MotionChooses and designs the company-level sales motion at VP Sales / CRO altitude - product-led growth (PLG), sales-led, hybrid product-led sales, developer-led/open-source, or channel/partner-led - plus the transitions between them (exiting founder-led sales, layering sales onto self-serve, moving upmarket, adding channel), mapped to ACV, time-to-value, buyer-vs-user separation, TAM shape and procurement friction. Covers B2B SaaS and consumer self-serve motions. Use whenever the user mentions PL...Votes: 0GitHub stars: 3
- Sales Objection HandlingDiagnoses what a sales objection really means and writes rebuttal scripts a rep can say out loud, or calls the deal dead when the objection is a real constraint. Covers price/budget, timing, competitor/incumbent, authority, status-quo, and trust objections for B2B and B2C, with price-specific guidance on value gap vs genuine budget limit and trading instead of discounting. Use whenever the user mentions a price objection, "too expensive", "not interested", "send me some info", "we already use...Votes: 0GitHub stars: 3
- Sales Org StructureDesigns a sales organization's structure for its current stage - role mix (SDR, AE, AM/CS), topology (island, assembly line, pod, hybrid), SDR-to-AE ratio, hunter/farmer split, span of control, and specialization by segment. A macro org-design exercise for a VP Sales, CRO, or founder scaling past founder-led selling, covering B2B and B2C. Use whenever the user mentions restructuring the sales team, pods vs assembly line, reps per manager, splitting SDRs from AEs, or hunters vs farmers, even w...Votes: 0GitHub stars: 3
- Sales Outbound SequencePlans a touch-by-touch outbound cadence - which channel on which day, touch count, spacing, channel mix, multi-threading, exit and stop rules, recycle and re-entry, and the capacity math behind it, with pre-committed metric thresholds. Use whenever the user mentions a sequence, cadence, follow-up timing, Outreach or Salesloft steps, a drip, "how many touches", inbound-lead or event follow-up, closed-lost re-engagement, or B2C lifecycle and SMS flows, even without the word cadence. Do NOT use ...Votes: 0GitHub stars: 3
- Sales Outreach PersonalizationTurns prospect signals into 2-3 ranked personalization angles for outreach, each pairing a dated, sourced signal with the problem it implies, a one-line hook, the ask it justifies, and a confidence/recency label. Covers B2B and B2C signals and 1:1 vs 1:few vs 1:many effort tiers, and never invents a signal. Use whenever the user mentions personalization, a trigger event, a funding round, a new hire or job change, a product launch, review mining, or "find a reason to reach out", even without t...Votes: 0GitHub stars: 3
- Sales Pipeline Coverage ModelingModels how much pipeline a team needs relative to quota - coverage ratios derived from win rates (raw multiplier, stage-weighted, conversion-inversion), segment-level coverage targets, in-quarter timing and the point of no return, seasonality indexing, and pipeline-gap math that turns a ratio into new-pipeline-required. A macro modeling exercise for sales leadership and RevOps, covering B2B and high-velocity/B2C motions. Use whenever the user mentions pipeline coverage, 3x pipeline, a pipelin...Votes: 0GitHub stars: 3
- Sales Quota SettingDesigns how sales quotas are derived for a team or company - top-down vs bottom-up reconciliation, ramp-adjusted capacity modeling (Ramped Rep Equivalents), over-assignment cushion, territory-weighted fair-share allocation, ramp relief policy, and validation against current attainment benchmarks. A macro planning exercise for VP Sales, CRO, and sales ops, covering B2B and B2C. Use whenever the user mentions quotas, targets, attainment, ramping new hires, annual planning, or "how much quota sh...Votes: 0GitHub stars: 3
- Sales RadarBuilds and maintains a personalized watch list of sales information sources - podcasts, newsletters, communities, benchmark reports, and sales people to follow - matched to the user's role, market, and time budget, shipped as a dated verified-source snapshot with per-source status and a freshness check that catches rebranded or dead sources. Covers B2B SaaS and B2C high-ticket as separate ecosystems. Use whenever the user mentions sales newsletters, sales podcasts, who to follow in sales, sal...Votes: 0GitHub stars: 3
- Ad Account DiagnosticDiagnose the root cause of an underperforming paid ad account - why the ads stopped working, why CPA went up, why ROAS dropped - instead of defaulting to 'increase the budget'. Weighs tracking, account structure, targeting, creative, bidding and budget, offer, and external forces, and returns a prioritised verdict with evidence and confidence. Covers B2B and B2C on search, paid social, video, and native. Use whenever the user mentions an ad account audit, a campaign structure review, wasted a...Votes: 0GitHub stars: 2
- Ad Attribution GapQuantify and explain the discrepancy between ad platform reporting, an analytics tool, and the source of truth (CRM or order system), classifying every unit of the gap as timing, definitional, or unexplained residual. Use whenever the user says the numbers don't match, that the platform reports more conversions or revenue than the CRM or order system, or mentions cross-platform reconciliation, double-counted conversions, an attribution discrepancy, or asks whether a reporting gap is normal - ...Votes: 0GitHub stars: 2
- Ad Audience TargetingTurn a business's ICP and buying signals into a layered ad audience targeting plan - cold/broad prospecting, interest and in-market behavioural segments, lookalike/similar, first-party lists, and retargeting pools - each sized against platform audience floors, budgeted to the learning threshold, and kept from overlapping by exclusion rules. Use whenever the user mentions ad targeting, who to target with ads, audience tiers or layers, broad vs. layered targeting, audience overlap between campa...Votes: 0GitHub stars: 2
- Ad Bidding StrategyChoose the bidding policy per platform and goal - manual vs automated, cost-goal vs value/return-goal, when to switch, and how to set and move the target - written up as a policy with an evaluation window, change discipline, and a rollback trigger. Use whenever the user mentions a bid strategy, target CPA or target ROAS, smart or automated bidding, bid cap vs cost cap, portfolio bid strategies, seasonal bid adjustments, value-based bidding readiness, or delivery collapsing after a target chan...Votes: 0GitHub stars: 2
- Ad Budget PacingTrack daily and weekly spend against a single campaign or account budget and flag under-pacing or over-pacing before it hurts results, reporting the pacing ratio, projected period spend, and the corrective daily spend behind every alert. Use whenever the user mentions budget pacing, spend tracking, burn rate, spend vs budget, projected month-end spend, underspending or overspending, or asks whether a campaign is on pace - even if they never say 'pacing'. Covers any ad platform, B2B and B2C, c...Votes: 0GitHub stars: 2
- Ad Buyer Group MapperMap the likely buying committee for an offer, deal size, and industry, and give each role a messaging angle plus the ad-targeting proxy - job function and seniority, account list, account-level intent - that actually reaches them, sequenced by buying stage. Use whenever the user mentions a buying committee or buying group, decision makers, influencers or blockers, who signs off, targeting the economic buyer or a champion, per-role ad messaging, or whether one broad message beats per-role targ...Votes: 0GitHub stars: 2
- Ad Campaign ConsolidationEvaluate a fragmented paid-ads account and recommend which campaigns and ad sets to merge, which splits to preserve, and how to migrate without resetting learning across the account - it plans the consolidation, it never executes it. Use whenever the user mentions too many campaigns or ad sets, merging or restructuring an ad account, ad sets stuck in learning or learning limited, budget spread too thin, account simplification, or campaigns competing with each other - even if they never say 'c...Votes: 0GitHub stars: 2
- Ad Conversion TrackingVerify that conversion events are correctly configured, firing once, and deduplicated before a paid campaign launches, then turn the evidence into a GO / NO-GO decision. Covers tag debugging, test conversion tracing, browser/server event deduplication (including Conversions API setups), value and currency checks, conversion action status, consent handling, and test-data exclusion. Use whenever the user asks if their tracking works, mentions a pixel or tag check, conversions not showing up, du...Votes: 0GitHub stars: 2
- Ad Copy VariantsTurn one core value proposition into genuinely distinct ad copy variants - headline, primary text, description, and CTA combinations - each labelled with angle, awareness stage, formula, and version so test results stay attributable. A real variant is a new angle, never a reworded line. Use whenever the user asks to write ad copy, needs headline or CTA variations, wants copy to A/B test, has ads that all sound the same, or needs a search ad headline set or an ML asset pool - even if they neve...Votes: 0GitHub stars: 2
- Ad Creative BriefTurn a campaign goal and an audience insight into a structured creative brief a designer, video editor, or UGC creator can execute - messaging angle, hook directions, art direction, specs, testing intent, and the handoff and revision loop. Covers B2B and B2C, with variants for static image, short-form video/UGC, and search/responsive text ads. Use whenever the user needs to brief a designer or creator, asks what an ad should say, or mentions messaging pillars, creative direction, or a design ...Votes: 0GitHub stars: 2
- Ad Creative FatigueDecide whether a running ad creative is genuinely wearing out, or whether a confounder - budget change, learning-phase reset, audience saturation, auction CPM inflation, seasonality, tracking breakage - explains the decline, and return a verdict with confidence plus the highest-return remedy per unit of effort. Use whenever the user mentions creative or ad fatigue, wear-out, climbing frequency, dropping CTR, a rising CPA on an older ad, when to refresh creative, or whether to kill an ad - eve...Votes: 0GitHub stars: 2
- Ad Creative Test PlanDesign a pre-launch ad creative test plan - falsifiable hypothesis, isolation level, test cells with per-cell budgets, required sample, spend and duration, and kill/scale rules pre-registered before any money moves. Every cell carries an explicit read standard, so an underpowered screen is never dressed up as an A/B test. Use whenever the user wants to test ads, mentions an A/B or split test on creative, asks how much budget or how long a test needs, or mentions sample size, statistical signi...Votes: 0GitHub stars: 2
- Ad Format FitFlag ad formats that are a poor fit or commonly misused for a given objective and platform - formats the objective does not even expose, formats built for a different funnel stage, formats the team cannot produce - then, post-launch, separate a format problem from a creative or targeting problem. Use whenever the user asks which ad format to use, mentions carousel, Stories, in-feed vs in-stream video, a funnel-stage mismatch, a pre-launch format check, or says a format 'isn't working' - even ...Votes: 0GitHub stars: 2
- Ad Hook AnalyzerScore and force-rank the openings of candidate video ads - from a script, transcript, storyboard, shot list, or a description of a finished cut - to decide which hooks deserve test budget, returning a ranked shortlist within the batch rather than an absolute performance prediction. Use whenever the user mentions a hook, the first 3 seconds, an ad opening, hook rate, thumbstop, attention scoring, or asks which hook to test or whether a hook works - even if they never say 'hook analyzer'. Cover...Votes: 0GitHub stars: 2
- Ad Negative KeywordsBuild and maintain negative keyword lists from search term reports to cut wasted ad spend in paid search - n-gram query mining to surface irrelevant search terms, the right negative match types and exclusion levels (account, shared list, campaign, ad group), and a review cadence that avoids overblocking queries that convert. Use whenever the user mentions a search term or search query report, irrelevant clicks, junk traffic, wasted ad spend, or wants to exclude or block keywords - even if the...Votes: 0GitHub stars: 2
- Ad Platform SelectionDecide which paid channel families fit a business's economics, audience, funnel stage, and budget at campaign setup - paid search, paid social, short-form video, connected TV, native/discovery, retail media, programmatic display, podcast/audio, paid review listings, B2B professional networks - including whether each is affordable against allowable CAC and payback. Use whenever the user asks where to spend a new ad budget, which platform to advertise on, how to build a paid channel mix, whethe...Votes: 0GitHub stars: 2
- Ad Spend AllocationSplit a fixed total paid-media budget across campaigns, platforms, funnel stages, and audiences based on expected marginal return - the monthly or quarterly reallocation decision, for B2B and B2C. Use whenever the user asks how to split an ad budget, which channel or campaign should get more money, how to reallocate spend, how much to put behind prospecting vs retargeting, or mentions a portfolio split, marginal return, or diminishing returns - even if they never say 'allocation'. Do NOT use ...Votes: 0GitHub stars: 2
- Ad Spend GuardrailsSet the organisation's top-level paid-media spend guardrails as written policy - maximum allowable CAC, minimum ROAS/MER floor, kill-switch thresholds, counter-metrics, who owns them and who may override them - each derived from contribution margin, payback, and cash runway rather than inherited from a dashboard. Use whenever the user asks what CAC they can afford, mentions a ROAS floor, spend guardrails, a kill switch, when to stop spending, or who approves a budget increase - even if they n...Votes: 0GitHub stars: 2
- Ad Swipe FileBuild and maintain a competitor swipe file - competitors' currently-running ads collected into a categorised, queryable library classified by format, hook type, offer/angle, awareness stage, and funnel stage, then converted into ranked creative test hypotheses. Accepts pasted ad text, described ads, screenshots, export files, or public ad transparency libraries. Use whenever the user asks what ads competitors are running, wants a competitor ad teardown, creative inspiration, or to know what i...Votes: 0GitHub stars: 2
- Advertising CareerPlan and advance a paid-advertising career from the candidate side - media buyer, performance marketer, PPC specialist, creative strategist, growth marketer - covering the junior to lead ladder, the five real interview formats (live account audit, mental-maths case, metric diagnosis, take-home, behavioural), an NDA-safe results portfolio, platform certifications, in-house vs agency vs freelance, and promotion and pay conversations. Use whenever the user asks how to get into paid media or PPC,...Votes: 0GitHub stars: 2
- Advertising HiringBuild the complete hiring packet for a paid-advertising role - the rung decision (media buyer vs performance marketer vs growth marketer; creative strategist is its own role), an outcome scorecard, a 2-3 round interview loop with a judgment-first question bank, a time-boxed in-interview work sample, and a 30-60-90 ramp with staged spend authority. For the marketing leader or founder recruiting. Use for "hire a media buyer", "interview questions for a performance marketer", "paid media work sa...Votes: 0GitHub stars: 2
- Advertising KickoffBefore starting any paid advertising work, before each recurring advertising review, and whenever routing is unclear, route the task to the right skill of the advertising-skills collection - or say plainly that none fits - and bootstrap or resume the project's shared context artifact. Use at every advertising project start, on later sessions of the same project to re-route without re-interviewing, and whenever the user mentions a new ad campaign or paid media project, asks which advertising s...Votes: 0GitHub stars: 2
- Advertising RadarBuild a personalised, time-budgeted watch list of paid-advertising information sources - PPC and paid-social podcasts, newsletters, ad-platform release notes, communities, industry events, and media buyers worth following - with a verification method that keeps it fresh and a disclosure of what each source is selling. Use whenever a media buyer, PPC specialist, or growth marketer asks how to stay current on Google Ads, Meta, LinkedIn, TikTok, or Microsoft Ads changes, which PPC newsletters or...Votes: 0GitHub stars: 2