Claude Skills by jeremylongshore

Wireframe a screen — text/ASCII by default, or hand-drawn HTML when the user says "sketch", "hand-drawn", "lo-fi HTML", "whiteboard", "graph paper", or "visual wireframe". Text mode produces a buildable ASCII spec Form and Prism can act on. HTML mode produces a single self-contained file with graph-paper background, marker headlines, sticky-note annotations, and hatched chart placeholders — looks like a designer's whiteboard, commits to nothing.

UX designer — user flows, information architecture, wireframes, and interaction design.

Feedback synthesis — cluster support tickets, NPS verbatims, app store reviews, and churn surveys by theme, separate signal from noise, and produce an actionable insight report. Use when asked to "synthesize this feedback", "analyze support tickets", "what are users complaining about", "NPS analysis", "churn feedback synthesis", or "what's the feedback telling us".

Run a user interview — produce an interview guide and synthesize the output into an actionable insight report. Use when asked to "run a user interview", "synthesize these interview notes", "what do users actually want", "build a persona from this feedback", "find the JTBD in these transcripts", or "analyze this interview data".

Jobs-to-Be-Done analysis — given a product, user descriptions, transcripts, or tickets, produce a JTBD job map with switching forces analysis and opportunity ranking. Use when asked to "find the JTBD", "what jobs are users hiring us for", "job mapping", "what are users really trying to do", "JTBD framework", or "why are users switching".

User research reconnaissance — survey existing personas, research docs, interview notes, and feedback artifacts to establish what is already known about users. Use when asked to "what research exists", "review existing personas", "what do we know about our users", or before starting new research or synthesis work.

User segmentation and persona creation from mixed data sources — analytics, CRM, support tickets, reviews, or any combination. Use when asked to "build personas", "who are our users", "segment our users", "create user profiles", "define user archetypes", or "who is the target user".

User researcher — interviews, personas, Jobs-to-Be-Done, and customer feedback synthesis.

Data quality and pipeline health check — freshness, schema drift, null rates, orphaned records, pipeline status. Use when asked about "data quality check", "pipeline health", "is our data fresh", or "schema drift".

Build zero-downtime database migrations — forward SQL, rollback SQL, deployment sequence. Use when asked to "write migration", "schema change", "add column", "rename table", "drop column", or "migrate safely".

Build a data pipeline — ETL/ELT with extraction, transformation, loading, error handling, and scheduling. Use when asked to "build ETL", "data pipeline", "move data from X to Y", or "sync data".

Optimize slow database queries — analyze execution plans, add indexes, rewrite queries. Use when asked about "slow query", "optimize SQL", "query performance", or "explain this query".

Database reconnaissance — full inventory of schema, migrations, data volume, backups, connection pooling, and query patterns. Use when asked to "assess this database", "understand the schema", or "database health check".

Design and build database schema — tables, columns, types, indexes, constraints, relationships. Given a domain description, output the schema and write the files. Use when asked to "design schema", "database design", "create tables", or "data model".

Data engineer — databases, migrations, pipelines, schema design, and query optimization.

Audit existing infrastructure for security issues, waste, and misconfigurations. Use when asked to "audit my infra", "check cloud setup", "infra review", "are we wasting money", "security check on infra", or "review my terraform".

Audit cloud infrastructure costs and produce a concrete optimization plan with specific changes and estimated savings. Use when asked to "how much is this costing", "reduce cloud spend", "cost optimization", "are we overpaying", "cloud bill", or "budget for this infra".

Diagnose runtime infrastructure issues — cold starts, timeouts, scaling problems, network failures. Use when asked about "infra is slow", "cold starts", "network issues", "why is this timing out", "scaling problem", "latency spikes", or "service is down".

Build production-grade infrastructure as code for a service or project. Use when asked to "set up infra", "provision infrastructure", "create cloud resources", "IaC for this project", "terraform for this", or "deploy this service".

Design and build networking infrastructure — VPCs, subnets, DNS, load balancers, firewall rules. Use when asked to "set up networking", "VPC design", "configure DNS", "load balancer setup", "network architecture", or "firewall rules".

Infrastructure reconnaissance — inventory all cloud resources, map connections, flag risks. Use when asked to "inventory our infra", "what infrastructure do we have", "map our cloud resources", "infra discovery", or "what's running in our cloud".

Infrastructure engineer — cloud services, IaC, networking, cost optimization.

Use when asked to audit UI for visual quality, check design consistency, review brand alignment, evaluate design system compliance, or find visual issues before a launch. Examples: "audit our UI", "check visual consistency", "review the design for issues", "is our UI on-brand", "find visual bugs", "design QA before launch".

Use when asked to create a brand identity, define visual design direction, generate a color palette or type system, build a style guide, or establish the look and feel for a product. Examples: "create a brand for X", "define the visual identity", "what colors should we use", "build a style guide", "design system foundations".

Translate a design brief — structured I-Lang or plain English — into a concrete DESIGN.md and optional HTML token preview. Resolves 8 dimensions (palette, accent, typography, display font, layout, mood, density, constraints) to specific CSS tokens. Use when asked to "create a design brief", "write a DESIGN.md", "define the design system", "design brief for X", "what tokens should we use", or "I-Lang brief".

Use when asked to design a UI component, specify a button, input, card, modal, badge, or any interactive element. Examples: "design a button component", "spec out the input field", "define the card component states", "create a component spec for Prism", "what should the dropdown look like".

Use when asked to design a pitch deck, presentation, or slide set. Examples: "design a pitch deck", "create a sales deck", "make a conference presentation", "build an investor deck", "help me present this to the board", "create slides for X".

Use when asked to design an email template, newsletter, drip campaign email, transactional email, or any HTML email asset. Examples: "design a welcome email", "create a newsletter template", "make an onboarding email sequence", "design a password reset email", "build an email campaign".

Theory-backed design audit — names the principle violated, cites the source, shows the fix. Use when asked to "evaluate design quality", "check if this follows design principles", "theory check", "design exam", "audit against best practices", or "what's wrong with this design".

Use when asked to create a logo, design a brand mark, generate a logo concept, or produce any logo asset. Examples: "create a logo for X", "design a brand mark", "make me a logo", "generate logo concepts", "logo for our product".

Use when asked to design iOS or Android mobile app screens, create mobile UI, spec mobile flows, or produce screen designs for a native app. Examples: "design the onboarding screens", "spec the checkout flow for iOS", "design a home screen for Android", "create mobile UI for this feature".

Use when asked to generate a color palette, create industry-matched colors, or pick colors for a product type. Examples: "color palette for fintech", "healthcare app colors", "SaaS brand colors"

Use when asked to design social media graphics, ad creatives, or marketing assets. Examples: "design a LinkedIn post for our launch", "create ad creatives for our campaign", "make an Instagram story", "design a Twitter card", "create a banner ad", "social assets for the product announcement".

Use when asked to select a UI style, choose a design direction, pick a visual approach for a product, or match a style to an industry. Examples: "what style fits a fintech app", "choose between neumorphism and glassmorphism", "design direction for healthcare SaaS"

Use when asked to define a design token system, create tokens, document tokens, set up CSS custom properties, build a Tailwind token config, establish a spacing scale, define color semantics, or bridge design decisions to code. Examples: "set up design tokens", "define our token system", "create CSS variables for the design system", "document our color tokens", "establish a spacing scale".

Use when asked to design a landing page, marketing website, or any web presence intended to convert or inform. Examples: "design a landing page for X", "create a marketing site", "we need a homepage", "design our website", "build a page for our launch".

Visual designer — brand identity, color systems, typography, design tokens, and UI design.

Scope arbitration — resolve disagreements between product and engineering on what is in or out of scope, with a decision log and escalation path. Use when asked to "resolve this scope disagreement", "arbitrate between product and eng", "scope is creeping", "we can't agree on what's in scope", or "help us decide what to cut".

Use when asked to write a product brief, turn a feature idea into a spec, define requirements for something to build, or clarify what a product should do and why. Examples: "write a brief for X", "turn this idea into a spec", "what should we build here", "help me define requirements".

Use when a product brief is finalized and ready to hand off to the engineering team, or when asked to send a brief to Apex, kick off engineering work, or start development on a product spec. Examples: "hand this off to engineering", "send brief to Apex", "start building this", "kick off dev on this spec".

Use when asked to build a product roadmap, prioritize a backlog, decide what to build next, or sequence a list of feature ideas. Examples: "what should we build next", "prioritize this backlog", "make a roadmap", "RICE score these features".

Product landscape reconnaissance — survey existing briefs, research, strategy, and team output before writing new briefs or dispatching specialists. Use when asked to "understand the product state", "what briefs exist", "what has the team produced", "orient me on this product", or before starting a new product initiative.

Head of product — orchestrate the product team, write briefs, plan initiatives, hand off to Apex.

Build a content calendar — editorial plan, publishing cadence, topic assignment, and distribution workflow. Use when asked to "build a content calendar", "plan our content for the quarter", "how often should we publish", or "create an editorial schedule".

Write customer case studies and success stories — interview guide, story structure, and publish-ready case study with metrics. Use when asked to "write a case study", "document a customer success story", "create social proof content", or "write about how [customer] uses the product".

Write a blog post or article — research the keyword, draft the post, and produce publish-ready content with SEO optimization. Use when asked to "write a blog post", "write about [topic]", "draft an article", or "write a tutorial".

Content marketing reconnaissance — audit current content, SEO health, competitor content gaps, and content distribution. Use when asked to "audit our content", "what's our SEO state", "where are the content gaps", or before designing a content strategy.

SEO strategy and keyword research — build topic clusters, keyword gap analysis, on-page audit, and prioritized SEO roadmap. Use when asked to "improve our SEO", "do keyword research", "build a topic cluster", or "why aren't we ranking".

Content Marketing engineer — blog strategy, SEO, thought leadership, developer content, case studies, and content calendar.

Design expansion revenue playbooks — upsell triggers, seat expansion sequences, tier upgrade paths, and cross-sell motions. Use when asked to "grow existing customers", "increase NRR", "design upsell", or "how do we get customers to expand".