Claude Skills by jeremylongshore

Use when asked to improve activation, map the growth funnel, identify growth levers, design a referral program, build a retention playbook, develop a PLG strategy, or find where to invest in growth. Examples: "how do we grow faster", "improve our activation rate", "design a referral program", "build a retention playbook", "what are our best growth levers", "map our growth funnel".

Growth experiment design — structure a growth hypothesis, define metric, baseline, expected lift, and kill condition for a single experiment. Use when asked to "design a growth experiment", "test this growth idea", "experiment framework", "how do we test if this works", or "growth hypothesis".

Use when asked to design growth-optimized landing pages, activation funnel layouts, or experiment-friendly page structures. Examples: "growth-optimized landing", "activation funnel layout", "A/B testable page"

PLG motion design — free tier definition, activation sequence, expansion trigger points, viral mechanic assessment. Given a product, output the PLG architecture and make the calls. Use when asked to "PLG strategy", "freemium model", "product-led growth plan", "self-serve motion", "how do we add a free tier", "upgrade triggers", or "viral loop design".

Growth state reconnaissance — scan existing onboarding flows, acquisition channels, conversion funnels, and growth experiment logs to understand current growth state. Use when asked to "what's our growth state", "audit the funnel", "what growth experiments have we run", "acquisition channel inventory", or before designing new growth experiments.

Retention diagnosis + intervention plan — analyze the retention curve, identify the primary drop-off point, and produce a specific intervention plan with expected impact. Use when asked to "improve retention", "why are users churning", "build a retention playbook", "reduce churn", "win-back campaign", or "users aren't coming back".

Plan and scope a project — discovery, challenge assumptions, present S/M/L options with token and cost estimates. Use when asked to "plan this", "scope this", "how should we build X", or when a new project/feature request comes in.

Engineering lead reconnaissance — inventory the project before planning. Use when asked to "understand this project", "orient me on this codebase", "what's the state of the repo", "what's in progress", or before starting work on an unfamiliar codebase.

Cross-cutting review of recent work — catches gaps between specialists. Use when asked to "review what we built", "check the work", "pre-launch review", or after completing a significant chunk of work.

CTO-level project status from git and codebase state. Use when asked "where are we", "project status", "what's done", or at the start of a work session.

System takeover — take ownership of an existing codebase or inherited system. Use when "we acquired this", "previous team left", "take over this system", "inherited this codebase".

Engineering lead — hand Apex any task and it routes internally. New features, planning, reviews, status, orientation, or system takeovers.

Write an Architecture Decision Record — document what was decided, why, what alternatives were considered, and what trade-offs were accepted. Use when asked to "write an ADR", "document this decision", or "why did we choose X".

Maintain per-repo and cross-repo changelogs — append structured entries after agent work. Use when asked to "log this change", "update changelog", "what changed", "change history".

Map the system architecture — read the codebase, identify services and connections, output a C4-level architecture map as Mermaid diagrams with component descriptions. Use when asked to "map the architecture", "system diagram", "how does this work", or "architecture overview".

Generate onboarding documentation — what this project does, how to set up locally, where things live, key decisions, how to deploy. Written for day-one engineers who know nothing. Use when asked for "onboarding docs", "new engineer guide", "how to get started", or "developer setup".

Generate a polished HTML presentation page and Obsidian Canvas for big releases — new products, takeovers, major migrations. Non-technical audience. Use when asked to "present this", "release announcement", "show what we built", or "stakeholder update".

Documentation reconnaissance for takeover — find all docs, assess accuracy, freshness, coverage, and discoverability, and identify critical knowledge gaps. Use when asked "what docs exist", "documentation assessment", or "knowledge gaps".

Render agent findings as a styled HTML report in the browser. Use when asked for "full report", "detailed report", "show in browser", or when CLI output exceeds the 40-line budget.

Knowledge engineer — architecture docs, ADRs, diagrams, changelogs, onboarding, and reports.

Build and manage open source community — Discord/Slack structure, contributor onboarding, ambassador program, community flywheel design, and GitHub community health. Use when asked to "build a community", "grow our Discord", "improve contributor experience", or "design a developer ambassador program".

Design and execute a launch plan — Product Hunt, HN Show HN, newsletter coordination, social posts, and community launch moment. Use when asked to "launch [feature/product]", "plan a launch", "help us do a Product Hunt launch", or "coordinate the announcement".

Write media pitches and press releases — journalist outreach emails, podcast pitch scripts, newsletter sponsor pitches, and press release copy. Use when asked to "pitch journalists", "write a press release", "reach out to podcasts", or "get media coverage".

PR and community reconnaissance — audit current press coverage, social presence, community health, and competitor PR. Use when asked to "audit our PR", "what's our community state", "how do we compare in press", or before planning a launch or community initiative.

Social media strategy and post drafting — HN posts, Twitter/X threads, LinkedIn posts, Reddit comments, and developer community content. Use when asked to "write a HN post", "draft social posts", "help us post on Twitter", or "create a social launch plan".

PR & Community engineer — press pitches, social media, open source community, DevRel, and coordinated launch moments.

Evaluate model performance — check for accuracy drops, data drift, and error patterns. Use when asked about "model accuracy dropped", "evaluate the model", "check for drift", or "model performance".

Design and implement an AI feature integration — model selection, architecture pattern, system prompt, data flow, error handling, cost estimate. Use when asked to "add AI to this", "LLM integration", "add Claude/GPT", or "AI-powered feature".

Build an ML pipeline — from data to trained model to serving endpoint. Use when asked to "build ML model", "train a model", "prediction pipeline", "classification", or "regression".

Build a production-ready prompt package — system prompt, few-shot examples, output format, edge case handling, eval criteria. Use when asked to "prompt engineering", "build a prompt", "write a system prompt", or "improve this prompt".

ML reconnaissance — inventory all models, pipelines, data sources, and monitoring. Use when asked "what ML do we have", "model inventory", or "ML assessment".

ML/AI engineer — LLM integrations, prompt engineering, model pipelines, evals, RAG.

Competitive analysis ending in a clear positioning call — where to play, how to win. Use when asked to "analyze competitors", "competitive landscape", "how do we compare to X", "competitive positioning", "where should we play", "find our white space", or "who else does this".

Strategic narrative — write a standalone strategy memo that frames product direction, bets, and rationale for a planning horizon. Use when asked to "write a strategy doc", "product vision", "strategic narrative", "company strategy memo", "planning memo", or "explain our product direction".

OKR design — create objectives and key results with a North Star metric, input metrics tree, and cadence. Use when asked to "set OKRs", "define our objectives", "what should we measure this quarter", "design our OKR framework", "build a metrics tree", or "what's our North Star".

Strategic context reconnaissance — read existing roadmaps, OKRs, competitive docs, and briefs to establish context before planning. Use when asked to "understand our strategy", "what's the current roadmap", "what OKRs do we have", "strategic context", or before starting any prioritization or roadmap work.

Build a product roadmap with sequenced bets and explicit tradeoffs. Use when asked to "build a roadmap", "prioritize the backlog strategically", "what do we build next quarter", "sequence our bets", "what should we focus on", or "product strategy for the next N months".

Product strategist — roadmaps, competitive analysis, OKRs, strategic narratives.

Close a specific deal — diagnose why a deal is stalling, write a tailored proposal, design the closing sequence, or navigate procurement. Use when a specific deal is stuck, "how do I close this", "write a proposal for this customer", or "help me get to yes".

Design or audit B2B sales pipeline — define stage names, entry/exit criteria, qualification standards, and CRM field requirements. Use when asked to "design our pipeline", "audit our CRM stages", "define what qualified means", or "build a sales process".

Write sales playbooks — outbound sequences, discovery call guides, objection handling scripts, and demo frameworks. Use when asked to "write a sales playbook", "build an outbound sequence", "help me handle objections", or "design a discovery call".

Design pricing strategy and packaging — tiers, value metrics, enterprise pricing, freemium design, and pricing page copy. Use when asked to "design our pricing", "should we change our price", "how do we package the product", or "what should we charge enterprise".

Revenue reconnaissance — audit current sales pipeline, deal patterns, ICP definition, and revenue motion to understand what's working and where the constraint is. Use when asked to "audit our sales", "where is revenue stuck", "what's our pipeline state", "before designing a playbook".

Revenue & Sales engineer — B2B pipeline, deal strategy, pricing proposals, sales playbooks, and enterprise closing.

Use when asked to design a user flow, map how a user moves through a feature, create a wireframe or flow diagram, or document interaction design for a product brief. Examples: "design the flow for X", "map out the user journey", "create a wireframe for this feature", "how should the UX work for this".

Information architecture — design navigation structure, content hierarchy, sitemap, and taxonomy for a product or feature set. Use when asked to "organize the navigation", "information architecture", "how should content be structured", "sitemap", "nav redesign", "where should X live", or "content hierarchy".

Use when asked to structure a landing page, design page layout for conversion, or plan landing page information architecture. Examples: "landing page structure for SaaS", "conversion-optimized layout"

Use when asked about UX patterns, interaction best practices, form design, navigation patterns, or loading states. Examples: "best practice for form validation", "navigation pattern for dashboard", "loading state UX"

UI and UX reconnaissance — scan existing frontend routes, components, navigation, and flows to understand the current UX state before designing. Use when asked to "understand the current UI", "what UX patterns exist", "map the navigation", "what screens exist", or before starting any flow or wireframe work.

Usability review — evaluate an existing flow or UI against usability heuristics, flag friction points, and recommend fixes. Use when asked to "review the UX", "usability audit", "what's wrong with this flow", "UX feedback", "critique this design", or "why are users dropping off here".