Claude Skills by deciqAI

"Activate when: user says 'I've lost motivation', 'I'm burning out', 'the excitement is gone', 'I keep starting things but can't sustain them', 'I'm going through the motions', 'I don't know what drives me anymore', or describes a flat feeling after achieving a major goal.

Activate when: user says 'do a pre-mortem', 'what could go wrong', 'why might this fail', 'invert the question', 'what would have to be true for this to be a disaster'; a plan keeps generating enthusiasm with no risks named; an investment thesis sounds compelling but no one has named what would kill it; the decision is high-stakes or hard-to-reverse. Do NOT activate when: the decision is genuinely low-stakes and reversible (no meaningful downside to just trying); immediate crisis response is ...

"Activate when: user says 'customers aren't switching to us even though we're better,' 'our churn surveys aren't predicting who actually leaves,' 'we're debating features instead of what the customer actually needs,' 'who is our real customer,' or mentions 'JTBD / jobs to be done / what are they hiring this for.'

"Activate when: user says 'viral coefficient,' 'K-factor,' 'going viral,' 'our product is viral,' 'referral program,' 'invite mechanic,' 'built in sharing,' growth plateauing despite viral elements, or a growth forecast is being justified by virality without a K calculation.

Activate when: user says 'I know I should but I haven't', a team is stuck in analysis paralysis going in circles, you need to assess whether someone actually learned from a past experience, a strategy or lessons-learned doc has produced no operational change, or an organization keeps repeating the same mistake. Do NOT activate when: the barrier is a demonstrable external constraint (capital, regulation, waiting for a trigger), or when the goal is to shame rather than diagnose. More: deciqai.c...

"Activate when: user says 'our change initiative is stalling', 'people aren't adopting the new way', 'we launched the transformation but nothing changed', 'how do we overcome resistance to change', 'why do transformation efforts fail', or asks how to sequence or diagnose a planned organizational change.

Activate when: traffic arrives but doesn't convert; 'our landing page doesn't work', launching a new offer page, improving signup/lead rate; messaging, CTA, friction. Do NOT activate when: there's no traffic yet (fix acquisition first) or the problem is product, not the page. More: deciqai.com/s/landing-page-conversion

Activate when: user asks 'does being first even matter here?', 'who wins this market in the end?', 'will this business still be around in 10 years?', 'should we race to ship or wait and own the category?'; a strategy is justified mainly by 'we have to be first'; someone needs to weigh a durable endgame position against a race for early market entry; growth metrics look great but no one has asked whether the position lasts. Do NOT activate when: the question is whether a first mover's existing...

"Activate when: user says 'we've tried everything,' 'think outside the box,' 'we need a breakthrough,' 'challenge assumptions,' or 'how might we'; a team keeps cycling through the same 2-3 options; an industry assumption has gone unchallenged for years; conventional analysis keeps returning to the same answer.

"Activate when: user says 'I don't know which framework to use', 'our analysis keeps missing something', 'we need a second opinion on our model', 'how do we stress-test this decision from multiple angles', 'one framework isn't enough here', or a decision keeps surfacing objections from different stakeholders that don't overlap.

"Activate when: user says 'lean startup', 'build-measure-learn', 'MVP', 'validated learning', 'pivot or persevere', 'should we just build it?', 'we need to test this idea before building', or 'how do we know if anyone wants this?'; team is about to build something significant before testing demand; a pivot decision is on the table after early data.

Activate when: someone asks 'what should I focus on at my age,' 'I feel like I'm wasting my best years,' 'how do I plan my career long-term,' 'what does my 40s/50s demand,' or a person is clearly investing for the wrong life stage (Heroic Age execution in the Golden Age, or Silver Age coasting in the Heroic Age). Do NOT activate when: the problem is domain skill acquisition unrelated to life-stage strategy; chronological and developmental age diverge significantly and more context is needed f...

"Activate when: user asks 'should we use this old technology or switch to something newer', 'how do I know if a book is worth reading', 'this institution has been around forever — is that meaningful', 'we should modernize / this time is different', 'how long will this practice / tool / framework last'.

Activate when: someone says 'this argument feels off but I can't explain why', 'is this a real argument or just rhetoric?', 'what's wrong with this reasoning?', an argument relies entirely on authority/emotion/popularity, or you're about to decide based on a single analogy. Do NOT activate when: the conclusion is already verifiable empirically (just check the data); casual conversation where rigor is socially expensive and stakes are low. More: deciqai.com/s/logical-fallacies

Activate when: someone says 'I don't want to lose what I have', a deal is stuck because a concession feels like a loss, a pricing or incentive change gets unexpected pushback, someone is refusing a bet that looks positive in expected value, a free trial cancels at high rate. Do NOT activate when: the loss being avoided is genuinely catastrophic and irreversible (use Kelly/antifragile instead); the decision is small and one-shot where EV approximation is acceptable. More: deciqai.com/s/loss-av...

Activate when: a promoted manager is failing without clear cause; someone says 'leadership training isn't working'; a leader asks 'why can't I get to the next level'; an org wonders why its best performers plateau after promotion; a coach needs to match development intervention to a specific individual. Do NOT activate when: the issue is a skill gap (new manager needs how-to training, not stage diagnosis); the timeline is weeks (stage development takes months to years). More: deciqai.com/s/ma...

Activate when: a metric is improving but customers or employees are signaling problems; a strategy or process hasn't been reviewed in over a planning cycle; a team keeps disagreeing and can't resolve it with data; someone says 'the model shows...' or 'the data doesn't show any problems'; a plan is being followed because 'that's how we do it.' Do NOT activate when: the map is demonstrably current and freshly validated against the territory; the decision is so low-stakes that map imprecision do...

"Activate when: user asks how much buffer to build into a budget, timeline, or investment; someone says 'I might be wrong on my estimate — how much cushion do I need?'; a project or position is running lean and someone wonders if there's enough runway; user mentions Ben Graham, value investing, or 'buying a dollar for fifty cents'; someone is deciding how much to raise or reserve before committing.

Activate when: "why isn't the bonus motivating them," "already paid well but disengaged," "what need does this product really serve," "team is in survival mode," "they need to feel safe before caring about the mission," or diagnosing why a standard incentive is failing. Do NOT activate when: formal motivational science is required (use SDT); cross-cultural nuance makes the five-level hierarchy unreliable; precise empirical rank-ordering of needs is load-bearing. More: deciqai.com/s/maslow-hie...

"Activate when: user says 'decompose this', 'structure this thinking', 'MECE', 'issue tree', 'Minto Pyramid', 'how do we cover all the cases without double-counting', a problem feels too big to think about cleanly, a list of options is messy or overlapping, an analysis keeps going in circles, or a presentation needs to survive hard scrutiny.

"Activate when: user says 'I'm stuck and don't know why', 'I keep making the same mistake', 'my analysis feels right but I'm not sure', 'am I solving the right problem', 'I should understand this but I don't', or asks about calibration / thinking about thinking.

Activate when: a decision is framed as 'X or not-X' but is really a spectrum; someone says 'we have to choose between A and B' and both seem to have problems; a debate is stuck in ideological purity and 'compromise' is being dismissed as weakness; someone says 'Zhongyong,' 'doctrine of the mean,' 'third way,' or 'the middle path.' Do NOT activate when: the choice is genuinely binary (yes/no, irreversible) and a middle position is incoherent; one side is clearly correct on the evidence and 'ba...

Activate when: a founder wants to appeal to everyone; 'our market is huge / everyone is a customer', picking a beachhead, a creator/SMB choosing a niche; 'who exactly is this for?'. Do NOT activate when: the business genuinely requires mass-market scale from day one and a niche is proven irrelevant. More: deciqai.com/s/minimum-viable-audience

"Activate when: user asks 'is this a bubble?', 'what's the tail risk here?', 'this time is different', 'leverage has been stable for years', 'the fundamentals support these prices', someone wants to diagnose credit cycle fragility, analyze debt structure risk, or assess whether a calm financial period is hiding systemic danger.

"Activate when: user says 'we have a better product but we're losing,' 'they're growing despite less funding,' 'our moat isn't protecting us,' 'the market shifted under us,' 'we just need to hire harder,' or is diagnosing why strong incumbents lose to weaker newcomers, evaluating a market entry, or asking whether a strategy depends too much on specific people.

Activate when: user says 'monopoly vs competition,' 'competition is for losers,' 'zero to one,' 'do we have a moat,' 'is this market too crowded,' 'how do we escape competition,' or 'start small and monopolize'; a startup or product is entering a category with many similar players and the user is deciding whether/how to compete; someone is sizing a market and the definition of 'the market' is doing suspicious work (looking dominant in a tiny niche, or looking small inside a huge one); plannin...

Activate when: designing/reviewing loan-originator compensation; considering a marketing services agreement (MSA), lead-buy, or referral arrangement; 'can we pay for these referrals?', 'can comp vary by loan?'. Do NOT activate when: unrelated ops incentives with no mortgage-referral nexus. More: deciqai.com/s/mortgage-lo-comp-respa-design

Activate when: a file is submitted or in underwriting; rate lock is ticking; 'what could kill this loan before closing?'; thin-file or borderline borrower. Do NOT activate when: clear-to-close with no open conditions. More: deciqai.com/s/mortgage-loan-fallout-premortem

Activate when: matching a borrower to Conventional/FHA/VA/USDA/Jumbo/Non-QM; deciding fixed vs ARM; 'which program fits this borrower?'; borderline DTI/LTV/credit. Do NOT activate when: borrower is pre-committed to one specific product with no alternative. More: deciqai.com/s/mortgage-loan-program-matching

Activate when: a borrower anchors on a headline/teaser rate they saw; presenting rate+points+APR trade-offs; competitor 'lowball' quote; 'why is your rate higher than the ad?'. Do NOT activate when: simply disclosing final locked terms. More: deciqai.com/s/mortgage-rate-negotiation-anchoring

Activate when: an application hits the 6-item threshold (LE clock starts); approaching closing (CD clock); any change-of-circumstance / re-disclosure; 'did we send the LE in time?', 'does this trigger a new 3-day wait?'. Do NOT activate when: pre-application shopping with no six items collected. More: deciqai.com/s/mortgage-trid-timeline-checklist

"Activate when: user says 'the market is telling us X', 'valuation has dropped/risen so we should act', 'everyone is selling/buying so I should too', or is making an investment/fundraising decision based on a quoted price under emotional pressure.

"Activate when: someone says 'MVP', 'minimum viable product', 'smoke test', 'concierge MVP', or 'Wizard of Oz'; a team is scoping a build and hasn't named the assumption they're testing; engineers are about to build for months on an unvalidated idea; someone asks 'what's the smallest thing we can ship?'.

"Activate when: user is reading a business case study or founder biography and drawing lessons; a post-mortem produced a neat single root cause; someone says 'the story is too clean' or 'that explanation is too convenient'; a pundit explains a market or political event confidently after it happened; user is building a strategy based on what worked at another company.

Activate when: user says 'this is taking too long', 'everyone else is doing X', 'should we take the easier path', 'is this worth it', 'we need to build a moat', 'choosing which capability to invest in long-term', or 'should we persist or pivot on this hard path'. Do NOT activate when: the path is only hard but not value-building (sunk-cost rationalization), or when the vindication horizon exceeds the organization's survival window. More: deciqai.com/s/narrow-gate-strategy

Activate when: user asks 'what will they do if we do X', 'how will competitors react to our pricing', 'how do I design this auction or mechanism', 'we keep ending up in a bad outcome even though everyone prefers better', or is analyzing a strategic situation with multiple rational counterparties (pricing, negotiation, M&A, regulation, platform launch). Do NOT activate when: the decision is essentially solo with no strategic counterparty; the counterparty is clearly irrational or acting on emo...

"Activate when: user says 'we have network effects,' 'winner-take-most,' 'two-sided platform,' 'Metcalfe's law,' 'marketplace liquidity,' or 'the more users the better'; user is building a marketplace, social product, communication tool, or platform and needs to model when the dynamic activates; user is evaluating whether a competitor's moat claim is structural or rhetorical.

Activate when: 'we keep trying to change this and it reverts,' 'people know what to do but don't do it,' 'the training didn't stick,' someone hits a knowing-doing gap repeatedly, or a culture change effort has failed more than once. Do NOT activate when: first attempt at change (try L2–3 first); person is in acute crisis needing stabilization. More: deciqai.com/s/neurological-levels

"Activate when: user says 'how do I level up my thinking', 'why do I keep copying others', 'I don't know what I don't know', 'how do I develop independent judgment', or their reasoning shows systematic deference to authority, inability to form original views, or frustration at being stuck at the same thinking level for years.

"Activate when: user says 'everyone agrees on this,' 'the obvious move is X,' 'why go against the grain?'; user is entering a crowded market where the right strategy feels obvious; user has an early signal conflicting with the mainstream narrative; user is making a high-stakes allocation where popular choice and correct choice may diverge.

"Activate when: someone says 'this is win-lose,' 'we can't both win,' 'what's in it for them to cooperate,' 'is there a deal here,' or 'how do we get past this standoff'; a negotiation or conflict feels deadlocked; you're designing a platform, contract, or institution that needs to align competing parties.

"Activate when: teams are fighting over which metric to optimize; someone says 'north star metric,' 'NSM,' 'OMTM,' or 'one metric that matters'; a dashboard has 30+ metrics with no clear priority; a leading indicator is needed that predicts revenue before it moves; or someone asks 'what should we optimize?'

"Activate when: user says 'nudge,' 'default,' 'opt-in vs opt-out,' 'choice architecture,' or 'why do people know they should but don't?'; user has a behavior gap between intent and action; user is designing product onboarding, policy enrollment, or public health interventions and wants to change behavior without mandates or incentives.

Activate when: deals stall on 'too expensive', 'not now', 'need to think about it', 'send me info'; a founder gets flustered by pushback; improving close rate. Do NOT activate when: the prospect is genuinely unqualified (then disqualify, don't 'handle'). More: deciqai.com/s/objection-handling

Activate when: user says 'simplify this', 'which is more likely', 'are we overcomplicating this?', 'what's the most likely explanation?', or presents multiple competing hypotheses/designs/diagnoses to rank. Do NOT activate when: only one explanation is on the table (nothing to compare), or when the candidates do not equally fit the evidence (establish fit first). More: deciqai.com/s/occams-razor

"Activate when: user says 'set OKRs', 'write objectives and key results', 'our goals aren't measurable', 'teams are hitting targets but the business isn't moving', 'we need stretch goals', 'align teams around quarterly goals', or mentions Doerr / Measure What Matters.

Activate when: competitor outmaneuvers you despite worse resources; decisions take longer than the situation allows; team is losing a competition they should win; setting up crisis or incident response; someone says 'Boyd', 'decision cycle', 'get inside their loop', or 'tempo'. Do NOT activate when: situation is genuinely non-competitive and slow deliberation is right; speed was recently optimized at the expense of orientation quality. More: deciqai.com/s/ooda-loop

Activate when: user says "what could we have done instead," "what's the next-best alternative," "is this worth the cost," "what are we giving up by choosing X," "broken window fallacy," or is allocating scarce resources (money, time, attention, people) across competing options. Do NOT activate when: all alternatives are genuinely zero-value (nothing else to do with the resource); the decision is fully reversible at near-zero cost. More: deciqai.com/s/opportunity-cost

Activate when: user says 'we've hit a growth ceiling,' 'should we acquire or build,' 'we're growing but not sure we can sustain it,' 'what's our M&A strategy,' or a business has achieved initial PMF and is designing its next growth phase. Do NOT activate when: the organic core is not yet at product-market fit; or the primary M&A rationale is purely defensive with no positive value creation thesis. More: deciqai.com/s/organic-plus-extension-growth

"Activate when: user says 'we want to go global' or 'expand internationally', founder is choosing between opening a local office vs. going digital-first in a new country, company has home-market traction and is planning its first international move, investor asks whether a portfolio company's overseas revenue is digital or entity-based.