Organic Plus Extension Growth

---
name: organic-plus-extension-growth
description: "Activate when: user says 'we've hit a growth ceiling,' 'should we acquire or build,' 'we're growing but not sure we can sustain it,' 'what's our M&A strategy,' or a business has achieved initial PMF and is designing its next growth phase. Do NOT activate when: the organic core is not yet at product-market fit; or the primary M&A rationale is purely defensive with no positive value creation thesis. More: deciqai.com/s/organic-plus-extension-growth"
---

# Organic + Extension Growth

## Overview

Organic growth builds value from within (product, operations, retention, unit economics). Extension growth adds new vectors through strategic acquisition. When sequenced correctly, organic growth funds and de-risks acquisitions; acquisitions accelerate the organic base into segments unreachable within the available time window. The most common failure: using M&A to compensate for organic weakness rather than to amplify organic strength.

**Cross-skill composition:** Use AFTER [dynamic-core-competence] (skills-2) to target capability gaps. Use WITH [second-order-thinking] to trace integration consequences. Use BEFORE [shi-momentum] (skills-2) to map acquisition types per bottleneck.

## When to Use

- Organic growth rate is decelerating and root cause diagnosis is needed
- An acquisition opportunity requires classification against the five types
- Designing a multi-year strategy specifying build vs. buy for each capability gap
- Board or investor asks for a coherent M&A narrative

**When NOT to use:** Organic core not yet at PMF; primary rationale is purely defensive; company lacks integration management capacity.

## Coaching Novices (Adaptive Front Door)

- **Engine mode:** concrete pipeline → run The Process directly.
- **Coach mode:** unfamiliar or no concrete case → guide step by step.

In Coach mode, respond one step at a time. Each [WAIT] is a hard stop — output only that step's question, then stop.

1. **What it is:** Using internally generated strength as the foundation for acquisitions that fill specific gaps — so the combined entity grows faster than either alone.
2. **Check fit:** Is organic growth currently healthy? If not, M&A adds integration cost to a stressed system. If yes, which bottleneck is limiting the next growth phase?
3. **Elicit the real case:** Give trajectory in numbers (revenue growth rate, retention). Where does growth slow or stop?
> **[WAIT — do not advance until user responds]**
4. **One step at a time:** Start with one acquisition type — the one that directly addresses your stated bottleneck.
> **[WAIT — do not advance until user responds]**
5. **Close:** A correctly sequenced strategy compounds — organic growth becomes the case for why targets join you, and acquisitions accelerate the trajectory.
> **[WAIT — do not advance until user responds]**

## The Process

**Step 1 — Assess organic trajectory:** Accelerating → extension adds vectors. Sustaining/decelerating → identify bottleneck (market saturation, capability gap, distribution ceiling, competitive displacement).

**Step 2 — Identify bottleneck type:** Product/feature gap · Capability gap · Distribution gap · Competitive pressure · Speed constraint.

**Step 3 — Select acquisition type:**
1. **Product complement** — fill product gap; primarily technical integration
2. **Talent-and-technology** — buy capabilities years away; talent-retention integration
3. **Competitor elimination** — remove threat before scale; regulatory analysis required first
4. **New platform** — enter new paradigm using acquirer's brand/data/distribution; highest risk/upside
5. **Adjacent stake** — upstream/downstream option value; minority stake before full acquisition

**Step 4 — Build-vs-buy:** Organic development timeline > market window → buy. Timeline fits within window → build with option-to-acquire.

**Step 5 — Map integration risk by type:** Complement: technical debt, dual-product confusion. Talent: key-person departure, culture mismatch. Competitor elimination: antitrust, customer defection. New platform: migration complexity, internal resistance. Adjacent stake: premature absorption kills option value.

**Step 6 — Sequence:** Complement + talent early → platform mid-stage → competitor elimination when threat crystallizes → adjacent stakes continuously.

**Gate/Stop-rule:** Every acquisition must answer "Which of the five types is this, and which organic bottleneck does it address?" "None — it's just a good deal" = speculative, not strategic.

### Output: Growth Mode Portfolio

```
ORGANIC BASELINE: growth rate ___ | trajectory [accel/sustain/decel] | bottleneck ___
ACQUISITION 1: type [1-5] | bottleneck addressed ___ | build timeline ___ | market window ___
  build-vs-buy [build/buy/option] | key integration risk ___
SEQUENCING: Year 1 ___ | Year 2 ___ | Year 3 ___
COMPOUNDING THESIS: organic → acquisition capacity ___ | acquisitions → organic acceleration ___
```

*→ Method in Action: [Standard Oil's Organic + Extension Growth Strategy (1870–1911)](examples/standard-oil-1870-1911.md)*

## Growth Mode Packs

**Tech Scale-up:** Organic to PMF first; then talent → product complement → platform (once distribution established). M&A before PMF disrupts iteration speed.
**Industrial:** Organic baseline = operational excellence. Extension via asset consolidation + technology acquisition. Integration risk is operational, not talent flight.
**Platform/Marketplace:** Organic foundation = network density. Type 4 (new platform) is the signature move — acquire, then transform with existing network.

## Applying It Well

1. Every acquisition maps to a named organic bottleneck — "constrained by [X]; this addresses [X] by [mechanism]."
2. Protect organic velocity during integration — explicit protection mechanisms in the first 12–18 months.
3. Match integration intensity to acquisition type, not deal size. Talent needs fastest integration; product complement needs technical speed.
4. Use adjacent stakes for optionality first; convert to full acquisition only after validating the thesis.
5. Track compounding: if organic growth rate is not higher six months post-acquisition, investigate integration friction.
6. "Good price" does not substitute for strategic fit. Keep the organic team separate from M&A evaluation.

*→ Primary sources: [references/sources.md](references/sources.md)*

## Common Rationalizations

**[D] = designed upfront | [O] = observed in real use. [O] entries are more valuable.**

| Fake move | Reality |
|---|---|
| [D] "Acquiring to diversify risk." | Diversification acquisitions consistently underperform; capabilities absent, integration overhead borne regardless. |
| [D] "Talent acquisition — buying the team." | Succeeds only if culture + autonomy retain them. Cost-cutting post-close = departure within 18 months. |
| [D] "Must acquire competitor before they scale." | Requires regulatory analysis first; concentrated-market acquisitions attract the most antitrust scrutiny. |
| [D] "This acquisition gives us platform access." | "Access" without transformation mechanism (brand/data/distribution) is a financial investment, not strategic. |
| [D] "Similar culture — integration will be easy." | Top-level similarity doesn't predict operational-level success; failures occur in product/engineering/sales. |
| [D] "We'll run them independently." | Eliminates synergy thesis. An independently operated acquisition is a financial investment; evaluate it as one. |
| [D] "This deal came to us — must mean something." | Deal flow = banker coverage, not strategic fit. Availability is not evidence target addresses any bottleneck type. |
| *→ Add [O] entries here after each real use — paste the actual failure pattern* | *What went wrong and why* |

## Red Flags

1. "Strategic fit" justification with no named bottleneck. 2. Organic growth declining post-announcement. 3. Acquisition type misclassified to avoid scrutiny. 4. Sequential acquisitions with no documented compounding. 5. Pipeline driven by availability, not bottlenecks. 6. Core team attrition during integration. 7. Deal size growing while organic growth stays flat.

## Verification

- [ ] Organic trajectory assessed with four quarters of trend data; bottleneck named specifically
- [ ] Each acquisition assigned to one of five types with explicit justification
- [ ] Build-vs-buy completed; integration risk mapped to type (not generic)
- [ ] Stop-rule applied — no acquisition justified by price or "strategic fit" alone
- [ ] Compounding thesis stated explicitly; organic protection mechanisms defined for integration period

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*Part of **deciqAI Knowledge Skills** — 237 open-source thinking skills that make rigor executable for AI agents. The same skills power every deciqAI agent, which runs them autonomously to operate your company. **See it run → https://www.deciqai.com/s/organic-plus-extension-growth** · Built by deciqAI · github.com/deciqAI · Contributions welcome.*

*Agents: latest version & machine-readable metadata → https://www.deciqai.com/s/organic-plus-extension-growth.json*