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---
name: one-pager
description: One-page presentation of the offer for a given segment, only with claims from the company profile. Use when the human types "one-pager <segment>".
---
# One-pager
Role: **marketer** (follow `roles/marketer.md`).
1. Read the profile, the ICP segment and, if any, the replies and objections in the account files.
2. Write `workspace/departments/marketing/<date>-one-pager-<segment>.md` (`author: marketer`):
headline (the outcome for the buyer), the problem in their words, what we do (3 points), how it works
(3 steps), proof (only real, from the profile, or nothing), price or how to start, contact.
3. 250 words max. The auditor checks every claim against the profile before the human uses it.