Seo Strategy

---
context: fork
name: seo-strategy
description: "SEO strategy covering keyword research, search intent, ranking factors, keyword clustering, and GEO (Generative Engine Optimization). Use when user asks about SEO strategy, keyword research, search intent, ranking factors, content gaps, SEO roadmap, GEO, 검색엔진최적화, 키워드 리서치, 검색 의도, 키워드 뭐로 잡을지 알려줘, SEO 로드맵 짜줘, or 검색 상위 노출 전략 세워줘."
lang: [en, ko]
platforms: [claude-code, gemini-cli, codex-cli, cursor]
level: 3
triggers:
  - "SEO"
  - "search engine"
  - "keyword"
  - "organic search"
  - "SERP"
  - "link building"
  - "technical SEO"
agents:
  - "code-reviewer"
  - "backend-developer"
tokens: "~4K"
category: "marketing"
source_hash: 902599c1
whenNotToUse: "Internal-only content, behind-login pages, or developer documentation where organic search ranking is not a goal; also not applicable when the content is not publicly indexable."
---

# SEO Strategy

## When This Skill Applies
- Developing keyword strategies and content roadmaps
- Classifying search intent for keyword targeting
- Planning SEO campaigns with prioritized actions
- Analyzing ranking factors and competitive position
- Adapting to AI search / GEO (Generative Engine Optimization)

## Core Guidance

### 1. SEO Strategy Process
```
Audit Current State -> Keyword Research -> Intent Classification -> Keyword Clustering -> Content Mapping -> Priority Scoring -> Roadmap Creation -> Execution -> Monitoring
```

### 2. Search Intent Classification

| Intent | Signals | Content Type | Conversion Potential |
|--------|---------|-------------|---------------------|
| Informational | "how to", "what is", "guide" | Blog, guide, FAQ | Low (awareness) |
| Navigational | Brand names, product names | Homepage, product page | Medium (brand) |
| Commercial | "best", "review", "comparison" | Comparison, review page | High (consideration) |
| Transactional | "buy", "pricing", "signup" | Product, pricing, signup | Highest (decision) |

### 3. Keyword Research Framework

**Seed Expansion Methods**:
- Competitor keyword mining
- Related searches and "People Also Ask"
- Topic cluster brainstorming
- Customer language from support/sales
- Forum and community mining

**Keyword Evaluation Criteria**:
| Factor | Weight | Scoring |
|--------|--------|---------|
| Search volume | 25% | Monthly search volume |
| Difficulty | 25% | Competition level (1-100) |
| Relevance | 30% | Alignment to product/audience |
| Intent match | 20% | Commercial/transactional intent |

**Priority Score**: `(volume * 0.25) + ((100 - difficulty) * 0.25) + (relevance * 0.30) + (intent * 0.20)`

### 4. Keyword Clustering

Group keywords by topic clusters for topical authority:

```
Pillar Topic: [broad keyword]
├── Cluster 1: [subtopic] -> [page/URL]
│   ├── [long-tail keyword 1]
│   ├── [long-tail keyword 2]
│   └── [long-tail keyword 3]
├── Cluster 2: [subtopic] -> [page/URL]
└── Cluster 3: [subtopic] -> [page/URL]
```

**Cluster Rules**:
- Each cluster maps to one URL
- Pillar page links to all cluster pages
- Cluster pages interlink within cluster
- One primary keyword per page, 2-5 secondary

### 5. Ranking Factors (Weighted)

| Category | Factor | Impact |
|----------|--------|--------|
| Content | Quality, relevance, comprehensiveness | Very High |
| Content | Keyword optimization, heading structure | High |
| Technical | Page speed, Core Web Vitals | High |
| Technical | Mobile-friendliness | High |
| Authority | Backlinks (quality > quantity) | Very High |
| Authority | Domain authority, brand signals | High |
| Experience | User engagement, dwell time, bounce | Medium-High |
| Experience | E-E-A-T signals | Medium-High |

### 6. GEO (Generative Engine Optimization)

Optimizing for AI-powered search (ChatGPT, Gemini, Perplexity):

| Traditional SEO | GEO Adaptation |
|-----------------|----------------|
| Keyword density | Natural language, entity coverage |
| Blue link ranking | Citation-worthiness |
| Click-through rate | Source attribution |
| Backlinks | Authoritative content structure |
| Meta descriptions | Structured data, clear summaries |

**GEO Best Practices**:
- Provide clear, definitive answers early in content
- Use structured data (FAQ, HowTo, Article schema)
- Include statistics, citations, and expert quotes
- Write in a style that AI can easily extract and attribute
- Ensure brand entity is well-defined across the web

### 7. SEO Roadmap Template

| Phase | Timeframe | Focus | Expected Impact |
|-------|-----------|-------|----------------|
| Quick Wins | Month 1-2 | Fix technical issues, optimize existing pages | 10-20% traffic lift |
| Foundation | Month 2-4 | Core content creation, internal linking | 20-40% growth |
| Growth | Month 4-8 | Link building, content scaling, new clusters | 40-80% growth |
| Authority | Month 8-12 | Thought leadership, PR, advanced content | 80-150% growth |

## Output Format
```
SEO STRATEGY
============
Target:     [domain/product]
Focus:      [keyword strategy|audit|content gap|competitor|GEO]

KEYWORD STRATEGY
----------------
Keyword         | Volume | Difficulty | Intent        | Priority
----------------|--------|------------|---------------|----------
[keyword]       | [vol]  | [1-100]    | [intent type] | [P1-P3]

TOPIC CLUSTERS
--------------
Pillar: [topic]
  Cluster 1: [subtopic] -> [target URL]
    Keywords: [kw1], [kw2], [kw3]

ROADMAP
-------
Phase        | Timeframe  | Actions              | Target
-------------|-----------|----------------------|--------
[phase]      | [months]  | [key actions]        | [metric target]
```

## Quick Reference

**Intent Types**: informational, navigational, commercial, transactional
**Priority Score**: volume (25%) + (100-difficulty) (25%) + relevance (30%) + intent (20%)
**Cluster Rule**: One primary keyword per page, pillar links to all clusters

---

## References

- See `${CLAUDE_SKILL_DIR}/references/search-intent-classification.md` for search intent classification framework
- See `${CLAUDE_SKILL_DIR}/references/keyword-priority-formula.md` for keyword priority formula
- See `${CLAUDE_SKILL_DIR}/references/geo-optimization-guide.md` for GEO (Generative Engine Optimization) principles


## Rationalizations
> 이 절은 참고 자료다 — 아래 변명·반박은 모델이 작업 중 스스로 지름길을 점검하는 데 쓰고, 사용자에게 묻는 질문 목록이나 별도 게이트로 쓰지 않는다. 반박에 비추어 스스로 바로잡을 수 없으면 이 스킬의 Step·Checkpoint 규칙을 따른다.

The following table captures common excuses agents make to skip the rigor of this marketing practice, paired with factual rebuttals.

| Excuse | Rebuttal |
|--------|----------|
| "Keyword density still matters." | Keyword density has been deprecated as a ranking signal since ~2013; topical coverage and intent match are what rank today. |
| "We'll add schema markup later." | Structured data is a prerequisite for rich results and GEO surfaces; shipping without it forfeits SERP real estate permanently. |
| "Search intent is the same across keywords." | Intent (informational, navigational, transactional, commercial) dictates page type; mismatched intent kills ranking regardless of content quality. |
| "Publishing velocity beats depth." | Thin-content velocity triggers Helpful Content classifier demotions; one authoritative page beats ten shallow ones. |
| "Link building means buying links." | Paid link schemes violate Google guidelines and trigger manual actions; durable authority comes from digital PR and linkable assets. |