Presentation Design

---
context: fork
name: presentation-design
description: "Designs presentation structures with narrative arcs, slide layouts, visual hierarchy, and speaker notes for pitch decks, reports, and keynotes. Use when user asks about presentation design, slides, pitch deck, keynote, PowerPoint, slide layout, speaker notes, 프레젠테이션, 슬라이드, 발표자료, or 피치덱."
lang: [en, ko]
platforms: [claude-code, gemini-cli, codex-cli, cursor]
level: 3
triggers:
  - "presentation"
  - "slide"
  - "deck"
  - "PowerPoint"
  - "pitch deck"
  - "presentation design"
agents:
  - "presentation-designer"
  - "doc-updater"
tokens: "~3K"
category: "marketing"
source_hash: bbeb1e8e
whenNotToUse: "Long-form written documents, reports, or technical documentation where narrative slide structure and visual hierarchy are not the required output format."
---

# Presentation Design

## When This Skill Applies
- Designing presentation structures and narrative flows
- Creating slide-by-slide content with visual recommendations
- Building pitch decks, report decks, and workshop materials
- Planning data-driven presentations with chart recommendations
- Writing speaker notes and transition scripts

## Core Guidance

### 1. Presentation Design Process
```
Define Purpose -> Know Audience -> Design Narrative Arc -> Structure Slides -> Write Content -> Add Visuals -> Write Speaker Notes -> Calculate Pacing -> Review
```

### 2. Narrative Arc by Presentation Type

| Type | Arc Structure | Slides |
|------|-------------|--------|
| Pitch Deck | Problem -> Solution -> Market -> Traction -> Team -> Ask | 10-12 |
| Report | Summary -> Key Metrics -> Deep Dives -> Recommendations -> Next Steps | 12-20 |
| Workshop | Objectives -> Concept -> Demo -> Exercise -> Recap | 15-25 |
| Keynote | Hook -> Vision -> Evidence -> Call to Action | 8-15 |
| Sales Deck | Pain Point -> Solution -> Proof -> Pricing -> Close | 10-15 |
| Training | Overview -> Module 1 -> Practice -> Module 2 -> Practice -> Summary | 20-30 |
| Status Update | Progress -> Metrics -> Blockers -> Next Steps | 5-10 |

### 3. Slide Design Principles

| Principle | Rule | Rationale |
|-----------|------|-----------|
| One Idea | One key message per slide | Focus and retention |
| Headline | 8 words max in title | Scannable takeaway |
| Content | 3-5 bullet points max | Cognitive load limit |
| Visual | 60% visual, 40% text | Visual processing faster |
| Contrast | Dark text on light or vice versa | Readability |
| White Space | 30%+ empty space | Breathing room |

### 4. Slide Types and Templates

| Slide Type | Layout | When to Use |
|-----------|--------|-------------|
| Title Slide | Center-aligned, bold title + subtitle | Opening, section breaks |
| Statement | Large centered text (1 sentence) | Key message, transition |
| Content | Headline + 3-5 bullets | Information delivery |
| Two-Column | Split layout with comparison | Before/after, pros/cons |
| Data/Chart | Headline + single chart | Data-driven insights |
| Image + Text | Full image with text overlay | Emotional impact |
| Quote | Large quote + attribution | Social proof, inspiration |
| Process | Flow diagram or steps | Sequential information |
| Team/Profile | Photo grid with bios | People introduction |
| CTA/Close | Action item + contact info | Final call to action |

### 5. Pacing Guidelines

| Duration | Slides | Time/Slide | Style |
|----------|--------|-----------|-------|
| 5 min | 5-7 | 45-60s | Quick hits, key points only |
| 15 min | 10-15 | 60-90s | Standard business presentation |
| 30 min | 15-25 | 75-120s | Detailed with discussion |
| 60 min | 25-40 | 90-150s | Workshop/training with exercises |

### 6. Visual Hierarchy

| Level | Element | Treatment |
|-------|---------|-----------|
| 1 | Slide headline | Largest, bold, top position |
| 2 | Key data point | Large number, accent color |
| 3 | Supporting bullets | Medium size, regular weight |
| 4 | Source/footnote | Small, muted color |

### 7. Speaker Notes Structure

```
Slide [n]: [Slide Title]
Opening:    [How to introduce this slide - first sentence]
Key Points: [Main talking points to cover]
Data Note:  [Context for any data shown]
Transition: [Bridge sentence to next slide]
Time:       [Target time for this slide]
```

### 8. Design Recommendations

**Color Palette**:
- Primary: Brand color for headers and key elements
- Secondary: Complementary for data and accents
- Neutral: Gray scale for body text and backgrounds
- Accent: Highlight color for CTAs and emphasis

**Font Pairing**:
- Headlines: Sans-serif, bold (e.g., Montserrat, Inter, Poppins)
- Body: Sans-serif, regular (same family or complementary)
- Data: Monospace for numbers (optional)

**Layout Grid**:
- 12-column grid for alignment
- Consistent margins (40-60px from edges)
- Consistent spacing between elements

## Output Format
```
PRESENTATION DESIGN
===================
Topic:      [topic]
Type:       [pitch|report|workshop|keynote|sales|training]
Audience:   [target audience]
Slides:     [count]
Duration:   [minutes]

NARRATIVE ARC
-------------
[Phase 1] -> [Phase 2] -> [Phase 3] -> [Phase 4]

SLIDE DECK
----------
Slide [n]: [TYPE]
  Headline: [max 8 words]
  Content:  [body content]
  Visual:   [chart/image/diagram recommendation]
  Notes:    [speaker notes]
  Time:     [start - end]

DESIGN SPECS
------------
Color Palette: [primary, secondary, accent]
Font Pairing:  [headline] / [body]
```

## Quick Reference

**Slide Rule**: One idea per slide, 8-word headline max, 3-5 bullets max
**Pacing**: 60-90 seconds per slide for standard presentations
**Visual Ratio**: 60% visual, 40% text
**Types**: pitch, report, workshop, keynote, sales, training, status

---

## References

- See `${CLAUDE_SKILL_DIR}/references/narrative-arc-templates.md` for narrative arc templates
- See `${CLAUDE_SKILL_DIR}/references/slide-design-principles.md` for slide design principles

## Rationalizations

The following table captures common excuses agents make to skip the rigor of this skill, paired with factual rebuttals.

| Excuse | Rebuttal |
|--------|----------|
| "content is what matters, not layout" | bad layout buries good content; readers bounce before they reach your insight |
| "bullet points are efficient" | bullet points kill narrative flow — one idea per slide beats five bullets |
| "I will add speaker notes if I have time" | speaker notes are what make the deck reusable by others — write them while context is fresh |
| "charts speak for themselves" | no chart speaks for itself — annotate the takeaway directly on the chart |
| "more slides = more thorough" | more slides = more time, less retention — cut slides until the narrative is tight |