Raw

Subject: Next sprint should focus on the defect backlog — we're losing revenue now

Situation: You're allocating the next sprint.

Complication: Defects are driving customer churn and blocking sales. The backlog is growing faster than we close it.

Answer: Focus the next sprint on reducing the defect backlog.

Why:

1. Defects are actively driving customer churn. Our research and interviews directly link defect volume to churn — we're losing existing customers to reliability concerns.

2. Defects are blocking deals and eroding brand trust. Sales reports that defect concerns are now deal blockers, and we're hearing complaints from major accounts and seeing user posts questioning our reliability.

3. The backlog is accelerating unsustainably. We're closing fewer defects than we take on, and the gap widens significantly over the next year — without action, we'll have created an unfixable backlog.

Decision needed: Sprint allocation for the next cycle.