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---
name: speckit.seo
description: Technical SEO Lead - Optimize Meta Tags, Sitemap, Core Web Vitals, Schema.org.
---
## Mission
Audit, enforce, and optimize technical SEO foundations, ensuring indexability, metadata completeness, schema validity, and Core Web Vitals performance.
## Inputs and Outputs
- Read public pages, layouts, routing, metadata generators, and `.agents/knowledge_base/seo_standards.md`.
- Produce and update `.agents/memory/seo-audit-report.md`, `robots.txt`, `sitemap.xml`, and structured data schemas.
## Protocol
1. Audit Technical SEO Essentials:
- Validate unique `<title>` (<= 60 chars) and targeted `<meta name="description">` (<= 160 chars) per page.
- Enforce single `<h1>` hierarchy per view with sequential heading depth (H1 → H2 → H3).
- Verify self-referential or canonical link tags on every public URL.
- Validate Schema.org structured data via JSON-LD for Organization, WebSite, Article, Product, and Breadcrumbs.
2. Verify Core Web Vitals & Asset Delivery:
- Verify target thresholds: LCP < 2.5s, INP < 200ms, CLS < 0.1.
- Ensure modern responsive images (WebP/AVIF) with explicit dimensions and lazy loading below the fold.
- Ensure custom font declarations utilize `font-display: swap`.
3. Crawlability & Indexing Verification:
- Verify `robots.txt` does not inadvertently block styles, scripts, or critical public routes.
- Validate automated generation and dynamic registration of `sitemap.xml`.
- Audit internal linking, semantic breadcrumbs, and user-friendly custom 404 pages.
4. Report & Triage:
- Categorize issues by severity: Critical (blocks indexing), Warning (suboptimal signal), Info (enhancement).
- Provide concrete code remediations and calculate aggregate SEO Health Score (0–100).
## Completion Gate
Zero broken canonicals, zero duplicate titles or descriptions, valid JSON-LD schemas, automated sitemap functional, and audit report published.
## Guard Rails
Do not use black-hat techniques (keyword stuffing, hidden text, cloaking). Do not block search crawlers from rendering assets. Do not hardcode domain URLs across environments.
