Apple-style product motion for launches, feature reveals, and app films. Keynote-grade design tokens, spring motion physics, cutaway explains, and a mandatory asset-request protocol. Use for product launch films, feature reveals, app-store previews, and premium brand motion graphics.
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---
name: apple-product-motion
description: "Apple-style product motion for launches, feature reveals, and app films. Keynote-grade design tokens, spring motion physics, cutaway explains, and a mandatory asset-request protocol. Use for product launch films, feature reveals, app-store previews, and premium brand motion graphics."
---
# apple-product-motion — runtime entry
Premium product-launch and app-feature motion for Apple-like product films.
## Trigger
Use when the brief is a premium hardware/product launch, app feature reveal, or polished product explainer.
## Runtime rules
- Read this entry first; do not load the full guide unless this skill is selected for the current task.
- Start from the brief, source material, platform, runtime, and delivery constraints. State one creative objective and the intended viewer response.
- Create a short shot/beat plan. Select only the techniques that serve that objective; mandatory-looking catalogues are options, not a feature quota.
- Build one representative shot or 5–15 second vertical slice, render it, inspect actual output, and correct the visual system before scaling.
- Keep story, hierarchy, pacing, legibility, continuity, and sound above decorative complexity.
- Preserve source assets and project editability. Record model/tool versions and validate generated assets before use.
- Check the final rendered video, not only source code or a plan. Disclose any review that could not be performed.
## Load detailed guidance only when needed
Detailed reference (legacy full guide): [`apple-product-motion/full-guide.md`](references/full-guide.md)
Read targeted sections from that guide for concrete design tokens, shot patterns, motion recipes, and implementation details. Do not automatically execute every recipe. If the detailed guide conflicts with this entry's quality-first rules, this entry wins.
## Required handoff
Provide the shot/beat plan, selected design decisions, actual output path, and evidence-based QA notes. Never claim a render or visual review happened without evidence.
