Fill the UI block of .agents/copy/pages/<slug>.md. Krug, Zinsser, Nicely Said. Use when filling that page-brief UI section. SKIP: one-off button/form/error copy in chat (copywriter); long-form pitch (site-copy-headlines); tokens (project-design).
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---
name: site-copy-ux
description: "Fill the UI block of .agents/copy/pages/<slug>.md. Krug, Zinsser, Nicely Said. Use when filling that page-brief UI section. SKIP: one-off button/form/error copy in chat (copywriter); long-form pitch (site-copy-headlines); tokens (project-design)."
argument-hint: "[info]"
---
# Site copy — UX
Need `pages/<slug>.md`. Else headlines skill first.
Template section: `## UI (Krug)` in `page-brief.template.md`
Sources: Krug *Don’t Make Me Think*; Zinsser *On Writing Well*; Fenton/Lee *Nicely Said*.
## MUST
1. Billboard: one H1, one primary CTA, one proof. Scan, don’t essay.
2. Trunk test: page name, site name, you-are-here.
3. Button = verb + object they want (`Get the audit`, not `Submit`).
4. Cut clutter: delete the sentence, then the word. No noun stacks.
5. Write strings only under `## UI` in that page file.
6. Skip `status: locked`. Refresh `INDEX.md` after edits.
## NEVER
- Two equal primary CTAs
- “Click here” / “Learn more”
- Puzzle nav
- Color/type decisions (that is DESIGN.md)
- Rewrite `locked`
