Customer Lifetime Value

Name: Customer Lifetime Value
Author: vivy-yi

ASecurity

Use when needing to calculate, analyze, or optimize customer lifetime value (CLV/LTV) to improve business profitability

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Added May 27, 2026

business

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A100/100

Scanned May 27, 2026

npx -y skills add vivy-yi/xiaohongshu-skills --skill customer-lifetime-value --agent claude-code

Installs into .claude/skills of the current project.

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SKILL.md

---
name: customer-lifetime-value
description: Use when needing to calculate, analyze, or optimize customer lifetime value (CLV/LTV) to improve business profitability
---

# 客户生命周期价值 (CLV/LTV)

## 概述

**CLV = 客单价 × 购买频率 × 客户生命周期**

## 计算方法

**简单CLV：**
```
CLV = (客单价 × 年购买次数 × 客户年数) - 获客成本
```

**优化CLV：**
- 提高客单价
- 增加购买频率
- 延长客户生命周期

## 关键指标

- 获客成本 (CAC)
- CLV/CAC比例
- 复购率
- 留存率

## 优化策略

- 会员体系
- 复购激励
- 交叉销售
- 向上销售

---

**最后提醒：CLV是商业健康的关键指标。优化CLV比单纯追求新客户更有价值。**