Account Weight

---
name: account-weight
description: Use when understanding Xiaohongshu account authority, improving algorithm performance, recovering from low-weight status, or diagnosing why content has low reach
---

# Account Weight (账号权重)

## Overview

Account weight is Xiaohongshu's internal authority score for your account - based on consistency, content quality, community compliance, and engagement history - which determines how much the algorithm amplifies your content.

## When to Use

**Use when**:
- Content reach suddenly drops
- Account is shadowbanned or restricted
- Diagnosing performance issues
- Building new account authority
- Recovering from policy violations

**Do NOT use when**:
- Need content optimization (use content-performance-analysis)
- Checking if content was removed (use violation-handling)

## Core Pattern

**Before** (low weight account):
```
❌ Inconsistent posting
❌ Low quality content
❌ Community violations
❌ Poor engagement
❌ Algorithm suppresses content
```

**After** (high weight account):
```
✅ Consistent posting schedule
✅ High quality content
✅ Follows all guidelines
✅ Strong engagement
✅ Algorithm boosts content
```

**5 Account Weight Factors**:
1. **Consistency** - Regular posting frequency
2. **Content Quality** - Valuable, not spammy
3. **Compliance** - Follows community guidelines
4. **Engagement** - Likes, comments, shares
5. **Account Age** - Longer = more authority (if healthy)

## Quick Reference

| Factor | Impact | Improvement Time | How to Improve |
|--------|--------|------------------|----------------|
| **Consistency** | High | 2-4 weeks | Post 3-4x/week regularly |
| **Quality** | High | Immediate | Create valuable content |
| **Compliance** | Critical | 1-4 weeks | Remove violating content |
| **Engagement** | Medium | Ongoing | Engage with audience |
| **Age** | Low | Months | Consistent good behavior |

## Implementation

### Step 1: Diagnose Account Weight

**Symptoms of low weight**:
- Views suddenly drop <100
- Content not shown to followers
- Low or zero explore traffic
- Sudden drop in engagement
- Account feels "shadowbanned"

**Check**:
- Recent community guideline violations?
- Inconsistent posting recently?
- Content quality drop?
- Mass unfollow event?

### Step 2: Fix Consistency Issues

**Consistency = #1 factor**

**Optimal posting**:
- 3-4 posts per week minimum
- Spread out (not 5 posts in 1 day)
- Same time slots (establish rhythm)
- Quality over quantity

**Recovery timeline**: 2-4 weeks of consistent posting.

### Step 3: Ensure Compliance

**Remove risky content**:
- Delete or set to private borderline posts
- Avoid prohibited topics
- Disclose promotional content
- Respect intellectual property

**Review guidelines**:
- Re-read community-guidelines skill
- Check for copyright issues
- Ensure proper ad disclosures

### Step 4: Boost Content Quality

**Quality signals**:
- Original content (not reposting)
- Value-driven (educational, entertaining)
- High completion rates (for video)
- Good save rates (3%+)
- Positive engagement

### Step 5: Rebuild Gradually

**Recovery strategy**:
- Week 1-2: Post consistently, focus on quality
- Week 3-4: Increase engagement, respond to comments
- Week 5-8: Experiment with viral content
- Monitor: Watch for view count improvements

## Common Mistakes

| Mistake | Fix |
|---------|-----|
| **Posting too much at once** | Spread content, 3-4x/week |
| **Low quality content** | Focus on value, not volume |
| **Ignoring violations** | Remove problematic content |
| **Impatient** | Account weight takes weeks to rebuild |
| **Giving up too soon** | Consistency is key |

## Real-World Impact

**High weight accounts**: Content shown to 10K+ even with 1K followers
**Low weight accounts**: Content shown to <200 even with 10K followers

**Key metric: Account weight can make 10-50x difference in reach.

---

**Related Skills**:
- **REQUIRED**: community-guidelines (ensure compliance)
- **REQUIRED**: data-analytics (monitor weight recovery)
- **REQUIRED**: algorithm-mechanism (understand how weight affects algorithm)
- content-calendar (maintain consistency)
- violation-handling (recover from violations)