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---
name: brand-guidelines-tone-by-context
description: 'Sub-skill of brand-guidelines: Tone by Context.'
version: 2.0.0
category: business
type: reference
scripts_exempt: true
---
# Tone by Context
## Tone by Context
Our tone adapts to the situation while maintaining our voice:
| Context | Tone | Example |
|---------|------|---------|
| Marketing | Inspiring, enthusiastic | "Transform how you work" |
| Product | Helpful, instructive | "Click 'Save' to continue" |
| Support | Empathetic, reassuring | "We understand this is frustrating" |
| Legal | Clear, precise | "Your data is protected by..." |
| Error | Calm, solution-focused | "Let's fix this together" |
| Success | Celebratory, encouraging | "Great job! You're all set" |
```