Style Attributes

---
name: brand-guidelines-style-attributes
description: 'Sub-skill of brand-guidelines: Style Attributes (+3).'
version: 2.0.0
category: business
type: reference
scripts_exempt: true
---

# Style Attributes (+3)

## Style Attributes

- **Lighting:** Natural, warm, authentic
- **Composition:** Rule of thirds, breathing room
- **Color treatment:** Slightly desaturated, warm tones
- **Subjects:** Real people in genuine moments


## Photography Do's

[check] Show diverse, authentic people
[check] Capture genuine emotions
[check] Use natural lighting when possible
[check] Include environmental context
[check] Maintain consistent color treatment


## Photography Don'ts

[X] Overly staged or stock-looking images
[X] Heavy filters or effects
[X] Isolated subjects on white backgrounds
[X] Outdated technology or fashion
[X] Images that could be any brand
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## Illustration Style


```markdown