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Scoring Criteria
ASecuritySub-skill of lead-generation: Scoring Criteria (+1).
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- Added September 9, 2026
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[](https://www.skillsdirectory.com/skills/vamseeachanta-scoring-criteria)---
name: lead-generation-scoring-criteria
description: 'Sub-skill of lead-generation: Scoring Criteria (+1).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---
# Scoring Criteria (+1)
## Scoring Criteria
| Category | Criteria | Points |
|----------|----------|--------|
| **Fit** | | |
| | Target industry | +20 |
| | Company size 50-5000 | +15 |
| | Decision maker title | +25 |
| | Target geography | +10 |
| **Engagement** | | |
| | Downloaded lead magnet | +10 |
| | Attended webinar | +20 |
*See sub-skills for full details.*
## Lead Classification
| Score | Classification | Action |
|-------|----------------|--------|
| 80+ | SQL (Sales Qualified) | Sales outreach |
| 50-79 | MQL (Marketing Qualified) | Nurture + sales alert |
| 20-49 | Engaged Lead | Continue nurturing |
| <20 | Cold Lead | Long-term nurture |
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