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---
name: brand-guidelines-primary-logo
description: 'Sub-skill of brand-guidelines: Primary Logo (+4).'
version: 2.0.0
category: business
type: reference
scripts_exempt: true
---
# Primary Logo (+4)
## Primary Logo
[Image of primary logo]
The primary logo should be used in most applications. It includes the full wordmark and icon.
## Logo Variations
- **Full color:** For light backgrounds
- **Reversed:** For dark backgrounds
- **Monochrome:** For single-color applications
- **Icon only:** For small spaces and favicons
## Clear Space
Maintain minimum clear space equal to [X] around all sides of the logo.
[Diagram showing clear space]
## Minimum Size
- **Print:** Minimum width of [X] inches
- **Digital:** Minimum width of [X] pixels
```
## Logo Don'ts
```markdown
