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---
name: brand-guidelines-our-voice
description: 'Sub-skill of brand-guidelines: Our Voice (+1).'
version: 2.0.0
category: business
type: reference
scripts_exempt: true
---
# Our Voice (+1)
## Our Voice
We speak with one voice that is:
#### [Voice Attribute 1]: [e.g., Clear]
- We use plain language
- We avoid jargon and buzzwords
- We explain complex ideas simply
**Example:**
- [check] "Connect your accounts in 3 steps"
- [X] "Leverage our seamless integration capabilities"
#### [Voice Attribute 2]: [e.g., Confident]
- We know our value
- We make direct statements
- We avoid hedging language
**Example:**
- [check] "The best way to manage your finances"
- [X] "We think we might be a good option"
#### [Voice Attribute 3]: [e.g., Human]
- We write like we speak
- We use contractions
- We show empathy
**Example:**
- [check] "We're here to help"
- [X] "The company is available to assist"
```
## Tone Variations
```markdown
