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---
name: competitive-analysis-messaging-matrix
description: 'Sub-skill of competitive-analysis: Messaging Matrix (+1).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---
# Messaging Matrix (+1)
## Messaging Matrix
| Dimension | Your Company | Competitor A | Competitor B | Competitor C |
|-----------|-------------|--------------|--------------|--------------|
| Tagline/Headline | | | | |
| Core value proposition | | | | |
| Primary audience | | | | |
| Key differentiator claim | | | | |
| Tone/Voice | | | | |
| Proof points used | | | | |
| Category framing | | | | |
| Primary CTA | | | | |
## Narrative Analysis
Identify each competitor's story arc:
- **Villain**: what problem or enemy they position against
- **Hero**: who is the hero in their story
- **Transformation**: what before/after do they promise
- **Stakes**: what happens if you do not act
