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---
name: brand-guidelines-do-check
description: 'Sub-skill of brand-guidelines: Do [check] (+1).'
version: 2.0.0
category: business
type: reference
scripts_exempt: true
---
# Do [check] (+1)
## Do [check]
- Use approved logo files only
- Maintain minimum clear space
- Follow the color system
- Use approved fonts
- Write in brand voice
- Use authentic photography
- Check accessibility
## Don't [X]
- Modify the logo
- Create new color variations
- Use unapproved fonts
- Write in passive voice
- Use stock photography cliches
- Ignore contrast requirements
- Deviate without approval
```