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---
name: competitive-analysis-deal-info
description: 'Sub-skill of competitive-analysis: Deal Info (+6).'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---
# Deal Info (+6)
## Deal Info
- **Outcome:** Won / Lost
- **Competitor:** [Who we competed against]
- **Deal Size:** [$X]
- **Sales Cycle:** [X days]
## Decision Criteria
What mattered most to them? (Rank 1-5)
- [ ] Price
- [ ] Technical capability
- [ ] Industry experience
- [ ] Speed/timeline
- [ ] Support/partnership
- [ ] References/reputation
## Evaluation Process
- Who was involved in decision?
- How did they evaluate options?
- What research did they do?
## If Won
- Why did they choose us?
- What almost made them not choose us?
- What would have made decision easier?
## If Lost
- Why did they choose competitor?
- What would have changed their decision?
- When did we lose (early/late)?
- Would they consider us in future?
## Insights for Improvement
- Product/service gaps?
- Sales process issues?
- Pricing feedback?
- Messaging that resonated/didn't?
```
## Win/Loss Dashboard
| Metric | Target | Actual |
|--------|--------|--------|
| Overall win rate | >35% | [X%] |
| Win rate vs. Competitor A | >40% | [X%] |
| Win rate vs. Competitor B | >30% | [X%] |
| Deals lost to price | <20% | [X%] |
| Deals lost to features | <15% | [X%] |