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---
name: content-strategy-cta-principles
description: 'Sub-skill of content-strategy: CTA Principles.'
version: 1.0.0
category: business
type: reference
scripts_exempt: true
---
# CTA Principles
## CTA Principles
- Use action verbs: "Get", "Start", "Download", "Join", "Try", "See"
- Be specific about what happens next
- Create urgency when genuine
- Reduce risk: "No credit card required", "Cancel anytime"
- One primary CTA per page or email
