Brand Guidelines

---
name: brand-guidelines
description: Create and maintain brand guidelines including visual identity, voice
  and tone, and usage rules. Use for establishing brand standards, style guides, and
  ensuring brand consistency across materials.
type: reference
version: 2.0.0
category: business
last_updated: 2026-01-02
related_skills:
- theme-factory
- frontend-design
- internal-comms
capabilities: []
requires: []
tags: []
scripts_exempt: true
---

# Brand Guidelines

## Overview

This skill guides the creation of comprehensive brand guidelines that ensure consistency across all brand touchpoints. A strong brand guideline document serves as the single source of truth for brand expression.

## When to Use

- Establishing new brand identity
- Documenting existing brand standards
- Creating style guides for teams
- Ensuring brand consistency across materials
- Onboarding designers and content creators
- Rebranding projects

## Quick Start

1. **Define brand foundation** (mission, vision, values, personality)
2. **Document visual identity** (logo, colors, typography)
3. **Establish voice and tone** (writing style, tone variations)
4. **Create usage examples** (do's and don'ts)
5. **Compile assets** (logos, fonts, templates)

```markdown
# [Brand Name] Brand Guidelines

## Related Skills

- [theme-factory](../../content-design/theme-factory/SKILL.md) - Quick color/font themes
- [frontend-design](../../content-design/frontend-design/SKILL.md) - Web implementation
- [internal-comms](../internal-comms/SKILL.md) - Brand voice in communications

---

## Version History

- **2.0.0** (2026-01-02): Upgraded to v2 template - added Quick Start, When to Use, Execution Checklist, Error Handling, Metrics sections
- **1.0.0** (2024-10-15): Initial release with complete guidelines template, logo usage, color system, typography, imagery, voice and tone, applications

## Sub-Skills

- [Brand Foundation](brand-foundation/SKILL.md)
- [Visual Identity](visual-identity/SKILL.md)
- [Voice](voice/SKILL.md)
- [Complete Guidelines Template](complete-guidelines-template/SKILL.md)
- [Table of Contents](table-of-contents/SKILL.md)
- [Mission Statement](mission-statement/SKILL.md)
- [Vision Statement](vision-statement/SKILL.md)
- [Brand Values](brand-values/SKILL.md)
- [[Value 1]: [One Word] (+3)](value-1-one-word/SKILL.md)
- [Brand Personality](brand-personality/SKILL.md)
- [Primary Logo](primary-logo/SKILL.md)
- [Primary Logo (+4)](primary-logo/SKILL.md)
- [Logo Misuse](logo-misuse/SKILL.md)
- [Color Palette Definition](color-palette-definition/SKILL.md)
- [Primary Colors (+3)](primary-colors/SKILL.md)
- [Accessibility](accessibility/SKILL.md)
- [Type System](type-system/SKILL.md)
- [Primary Typeface: [Font Name] (+3)](primary-typeface-font-name/SKILL.md)
- [Type Scale](type-scale/SKILL.md)
- [Photography Style](photography-style/SKILL.md)
- [Style Attributes (+3)](style-attributes/SKILL.md)
- [Style Characteristics (+1)](style-characteristics/SKILL.md)
- [Brand Voice](brand-voice/SKILL.md)
- [Our Voice (+1)](our-voice/SKILL.md)
- [Tone by Context](tone-by-context/SKILL.md)
- [Digital Applications](digital-applications/SKILL.md)
- [Website (+3)](website/SKILL.md)
- [Business Cards (+2)](business-cards/SKILL.md)
- [8. Do's and Don'ts Summary](8-dos-and-donts-summary/SKILL.md)
- [Do [check] (+1)](do-check/SKILL.md)
- [Governance](governance/SKILL.md)
- [Approval Process (+3)](approval-process/SKILL.md)
- [Execution Checklist](execution-checklist/SKILL.md)
- [Common Issues](common-issues/SKILL.md)
- [Metrics](metrics/SKILL.md)